System and method for interacting with digital signage

• US 10,049,389 B2
• Filed: 02/17/2017
• Issued: 08/14/2018
• Est. Priority Date: 12/22/2014
• Status: Active Grant

• Current Assignee: Tahoe Research Limited (f/k/a Learndale Limited) (Vector Capital Corporation)
• Original Assignee: Intel Corporation
• Inventors: Rider, Tomer, Taite, Shahar, Ljubuncic, Igor
• Primary Examiner(s): Tweel, Jr., John A
• Application Number:
  US15/436,220
• Publication Number:
  US 20170228788A1
• Time in Patent Office: 543 Days
• Field of Search: 340905
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G06V 20/582 of traffic signs
• CPC Class Codes: G06V 20/59 inside of a vehicle, e.g. relating to seat occupancy, driver state or inner lighting conditions
• CPC Class Codes: G06V 20/625 License plates
• CPC Class Codes: G06V 40/172 Classification, e.g. identification
• CPC Class Codes: G06V 40/19 Sensors therefor
• CPC Class Codes: G06V 40/20 Movements or behaviour, e.g. gesture recognition recognition of facial expressions G06V40/16
• CPC Class Codes: G08G 1/09623 Systems involving the acquisition of information from passive traffic signs by means mounted on the vehicle G08G1/0967 takes precedence
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/09675 where a selection from the received information takes place in the vehicle
• CPC Class Codes: G08G 1/096783 where the origin of the information is a roadside individual element
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services

Abstract

Various systems and methods for interaction with digital signage are described herein. A system for interacting with digital signage, includes an identification module to identify, at an onboard system in a vehicle, a first roadside digital signage, the first roadside digital signage having first content; a communication module to receive a first option to perform a first action related to the first content; and a presentation module to display the first option via the onboard system.

Claims

1. A system for interacting with a roadside display, the system comprising:

a hardware processor; and

a memory comprising instructions which, when executed by the processor, cause the system to;

identify, at an onboard system in a vehicle heading toward a first roadside display, the first roadside display including a first content;

receive the first content, at the onboard system from the first roadside display, as a result of the first roadside display determining, based on a size of the first content and a distance between the vehicle and the roadside display, that transmitting the first content to the vehicle can be performed before the vehicle reaches the first roadside display;

receive a first option to perform a first action related to the first content; and

display the first option via the onboard system.

2. The system of claim 1, wherein to identify the first roadside display, the system further comprises instructions which, when executed by the hardware processor, cause the system to:

receive an indication of a gesture of an occupant in the vehicle; and

determine that the gesture marks the first roadside display.

3. The system of claim 2, wherein the gesture comprises a pointing action.

4. The system of claim 2, further comprising instructions which, when executed by the hardware processor, cause the system to:

query the first roadside display marked by the gesture for an identification; and

receive the identification.

5. The system of claim 4, wherein to receive the first option to perform the first action related to the first content, the system further comprises instructions which, when executed by the hardware processor, cause the system to:

query a signage service with the identification for options corresponding to the first display identified by the identification; and

receive the options corresponding to the first display from the signage service, the first option as one of the options.

6. The system of claim 1, wherein to identify the first roadside display, the system further comprises instructions which, when executed by the hardware processor, cause the system to:

receive a beacon signal from the first roadside display; and

obtain an identification of the first roadside display from the beacon signal.

7. The system of claim 1, wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the first content, an option to set a navigation route to travel to a location associated with the first content, or an option to obtain additional information related to the first content.

8. The system of claim 1, wherein to display the first option via the onboard system, the system further comprises instructions which, when executed by the hardware processor, cause the system to display the first option via an in-dash display in the vehicle.

9. The system of claim 1, wherein to display the first option via the onboard system, the system further comprises instructions which, when executed by the hardware processor, cause the system to cause the display of the first option via a personal mobile device.

10. The system of claim 9, wherein the personal mobile device comprises one of a smartphone, a wearable device, or a portable computer.

11. The system of claim 1, further comprising instructions which, when executed by the hardware processor, cause the system to:

identify, at the onboard system in the vehicle, a second roadside display, the second roadside display located proximate to the first roadside display and the second roadside display having second content;

receive a second option to perform a second action related to the second content; and

display the first option and the second option via the onboard system.

12. The system of claim 11, wherein to display the first option and the second option via the onboard system, the system further comprises instructions which, when executed by the hardware processor, cause the system to display the first option and the second option in a scrollable list.

13. A method of interacting with a roadside display, the method comprising:

identifying, at an onboard system in a vehicle heading toward a first roadside display, the first roadside display including a first content;

receiving the first content, at the onboard system from the first roadside display, as a result of the first roadside display determining, based on a size of the first content and a distance between the vehicle and the roadside display, that transmitting the first content to the vehicle can be performed before the vehicle reaches the first roadside display;

receiving a first option to perform a first action related to the first content; and

displaying the first option via the onboard system.

14. The method of claim 13, wherein identifying the first roadside display comprises:

receiving an indication of a gesture of an occupant in the vehicle; and

determining that the gesture marks the first roadside display.

15. The method of claim 14, wherein the gesture comprises a pointing action.

16. The method of claim 14, further comprising:

querying the first roadside display marked by the gesture for an identification; and

receiving the identification.

17. The method of claim 16, wherein receiving the first option to perform the first action related to the first content comprises:

querying a signage service with the identification for options available from the first display identified by the identification; and

receiving the options corresponding to the first display from the signage service, the first option as one of the options.

18. The method of claim 13, wherein identifying the first roadside display comprises:

receiving a beacon signal from the first roadside display; and

obtaining an identification of the first roadside display from the beacon signal.

19. The method of claim 13, wherein the first option to perform the first action related to the first content includes one of:

an option to contact a party associated with the first content, an option to set a navigation route to travel to a location associated with the first content, or an option to obtain additional information related to the first content.

20. At least one non-transitory machine-readable medium including instructions for interacting with a display, which when executed by a machine, cause the machine to:

identify, at an onboard system in a vehicle heading toward a first roadside display, the first roadside display including a first content;

receive the first content, at the onboard system from the first roadside display, as a result of the first roadside display determining, based on a size of the first content and a distance between the vehicle and the roadside display, that transmitting the first content to the vehicle can be performed before the vehicle reaches the first roadside display;

receive a first option to perform a first action related to the first content; and

displaying the first option via the onboard system.

21. The at least one machine-readable medium of claim 20, wherein the instructions to display the first option via the onboard system comprise instructions to:

display the first option via an in-dash display in the vehicle.

22. The at least one machine-readable medium of claim 20, wherein the instructions to displaying the first option via the onboard system comprise instructions to:

display the first option via a personal mobile device.

23. The at least one machine-readable medium of claim 20, further comprising instructions to:

identify, at the onboard system in the vehicle, a second roadside display, the second roadside display located proximate to the first roadside display and the second roadside display having second content;

receive a second option to perform a second action related to the second content; and

display the first option and the second option via the onboard system.