Publisher specified load time thresholds for online content items

• US 10,051,029 B1
• Filed: 10/27/2014
• Issued: 08/14/2018
• Est. Priority Date: 10/27/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Amberden, Aric Albert Beldon
• Primary Examiner(s): Niquette, Robert R
• Application Number:
  US14/524,450
• Time in Patent Office: 1,387 Days
• Field of Search: 705 1, 705 40
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/14 specially adapted for billing systems
• CPC Class Codes: G06Q 20/145 Payments according to the detected use or quantity
• CPC Class Codes: H04L 47/00 Traffic control in data switching networks arrangements for detecting or preventing errors in the information received H04L1/00
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests

Abstract

A content management computing device for selecting an online content item for display on a client computing device is provided. Additionally, a method for selecting an online content item for display on a client computing device is provided. In addition, a computer-readable storage device having processor-executable instructions embodied thereon for selecting an online content item for display on a client computing device is provided.

Claims

1. A content management computing device, comprising one or more processors communicatively coupled to a memory, said content management computing device communicatively coupled to a publisher computing device, a content provider computing device, and a given client computing device, said content management computing device performing operations comprising:

receiving a parameter signal from the publisher computing device, the parameter signal including an associated load time threshold required by a publisher in association with a content slot in a publication served by the publisher, the load time threshold being a duration of time in which, for a content item to be eligible to be presented with the publication, the content item must load in the content slot of the publication when the content item is rendered in the content slot of the publication at client computing devices;

receiving a representation signal from the content provider computing device, the representation signal indicating that a first content item associated with the content provider computing device will load within a first time period when the first content item is rendered at the client computing devices;

receiving, from the given client computing device, a request signal requesting content for the content slot in the publication;

determining that the first time period is equal to or less than the load time threshold;

selecting the first content item for loading in the content slot based at least on the determination that the first time period is equal to or less than the load time threshold; and

transmitting an instruction signal to the given client computing device including an instruction to load the first content item in the content slot in the publication at the given client computing device.

2. The content management computing device of claim 1, wherein transmitting the instruction signal further includes transmitting an instruction signal that includes a second instruction to measure an actual time period required to load the first content item and to transmit the actual time period to said content management computing device, the operations further comprising storing, in the memory, the measured time period in association with the first content item for use in subsequent content item selections.

3. The content management computing device of claim 1, wherein the operations further comprise determining whether the first content item loaded on the client computing device within the load time threshold.

4. The content management computing device of claim 1, wherein the operations further comprise determining an average load time associated with the first content item for each of a plurality of geographic areas.

5. The content management computing device of claim 1, wherein the operations further comprise transmitting, to the publisher computing device, an average load time for content items transmitted from or to a particular geographic area.

6. The content management computing device of claim 1, wherein receiving the parameter signal further includes receiving a requirement that content to be loaded in the content slot must be hosted on a server computing device that is physically located in a specified geographic area.

7. The content management computing device of claim 1, wherein selecting the first content item further includes determining that a second content item is stored in the memory will load at the client computing device in a second time period that is greater than the load time threshold and, in response, determining to not select the second content item.

8. The content management computing device of claim 1, wherein selecting the first content item further includes determining that a second time period associated with a second content item has not been verified and, in response, selecting the first content item instead of the second content item.

9. The content management computing device of claim 1, wherein the operations further comprise transmitting a second instruction to the client computing device to not display the first content item if the first content item does not load within the load time threshold.

10. The content management computing device of claim 1, wherein the publication includes code that causes the client computing device to transmit the request signal to the content management computing device after the client computing device begins loading the publication.

11. The content management computing device of claim 1, wherein selecting the first content item for loading in the content slot based at least on the determination that the first time period is equal to or less than the load time threshold comprises determining that each of a first set of one or more content items will load at the client computing device within the load time threshold and that each of a second set of one or more content items will not load at the client computing device within the load time threshold and, in response, selecting a content item from the first set of one or more content items and excluding the second set of one or more content items from consideration for the publication.

12. The content management computing device of claim 1, wherein the operations further comprise:

measuring a time period taken by the client computing device to load the first content item;

determining, based on the measured time period, that the first content item did not load on the client computing device within the load time threshold; and

in response determining that the first content item did not loaded on the client computing device within the load time threshold, reducing likelihood that the first content item will be selected in subsequent content selections so that content items that will load within the load time threshold are more likely to be selected.

13. The content management computing device of claim 1, wherein the operations further comprise:

measuring multiples time periods taken by one or more client computing device to load the first content item;

determining, as an average time period for the first content item, an average of the measured time periods;

storing the average time period for the first content item in memory; and

using the average time period for subsequent content selections for which the first content item is eligible.

14. The content management computing device of claim 13, wherein using the average time period for subsequent content selections for which the first content item is eligible comprises:

receiving, from a second client computing device, a second request signal requesting content for a second content slot of a second publication that has a second load time threshold that represents a maximum period of time for which a content item can take to load;

determining that the average time period for the first content item exceeds the second load time threshold; and

in response to determining that the average time period for the first content item exceeds the second load time threshold, determining to not select the first content item for the second content slot.

15. The content management computing device of claim 1, wherein:

the representation signal includes a plurality of time periods for the first content item, each time period corresponding to a particular geographic area and representing an amount of time for the content item to load on client computing devices located in the particular geographic area;

the request signal includes data identifying a geographic location of the client computing device, the data including Global Positioning System (GPS) coordinates of the client computing device determined by a GPS receiver of the client computing device; and

determining that the first time period is equal to or less than the load time threshold comprises identifying, as the first time period, the time period of the multiple time periods that corresponds to the geographic location of the client computing device.

16. The content management computing device of claim 1, wherein the load time threshold controls how quickly content items are loaded in the content item slot of the publication by requiring the content items to load within the load time threshold.

17. The content management computing device of claim 1, wherein selecting the first content item for loading in the content slot based at least on the determination that the first time period is equal to or less than the load time threshold comprises selecting the first content item instead of a second content item irrespective of a bid for the first content item being less than a bid for the second content item in response to a load time for the second content item exceeding the load time threshold.

18. A method for selecting an online content item for display on a given client computing device, the method is implemented by a content management computing device that includes one or more processors communicatively coupled to a memory, the content management computing device is communicatively coupled to a publisher computing device, a content provider computing device, and the given client computing device, the method comprising:

receiving, by the content management computing device, a parameter signal from the publisher computing device, the parameter signal including and an associated load time threshold required by a publisher in association with a content slot in a publication served by the publisher, the load time threshold being a duration of time in which, for a content item to be eligible to be presented with the publication, the content item must load in the content slot of the publication when the content item is rendered in the content slot of the publication at client computing devices;

receiving, by the content management computing device, a representation signal from the content provider computing device, the representation signal indicating that a first content item associated with the content provider computing device will load within a first time period when the first content item is rendered at the client computing devices;

receiving, by the content management computing device and from the given client computing device, a request signal requesting content for the content slot in the publication;

determining, by the content management computing device, that the first time period is equal to or less than the load time threshold;

selecting, by the content management computing device, the first content item for loading in the content slot based at least on determining that the first time period is equal to or less than the load time threshold; and

transmitting, by the content management computing device, an instruction signal to the given client computing device including an instruction to load the first content item in the content slot in the publication at the given client computing device.

19. The method of claim 18, wherein transmitting the instruction signal further comprises transmitting an instruction signal that includes a second instruction to measure an actual time period required to load the first content item and to transmit the actual time period to said content management computing device, the method further comprising storing, in the memory, the measured time period in association with the first content item.

20. The method of claim 18, further comprising determining whether the first content item loaded on the client computing device within the load time threshold.

21. The method of claim 18, further comprising determining an average load time associated with the first content item for each of a plurality of geographic areas.

22. The method of claim 18, further comprising transmitting, to the publisher computing device, an average load time for content items transmitted from or to a particular geographic area.

23. A non-transitory computer-readable storage device having processor-executable instructions embodied thereon, for selecting an online content item for display on a given client computing device, wherein when executed by a content management computing device communicatively coupled to a memory and to the client computing device, the processor-executable instructions cause the content management computing device to:

receive a parameter signal from the publisher computing device, the parameter signal including an associated load time threshold required by a publisher in association with a content slot in a publication served by the publisher computing device and a geographic requirement that a content item selected for loading in the content slot be within a specified geographic area in which the client computing device is located, the load time threshold being a duration of time in which, for a content item to be eligible to be presented with the publication, the content item must load in the content slot of the publication when the content item is rendered in the content slot of the publication at client computing devices;

receive a representation signal from the content provider computing device, the representation signal indicating that a first content item associated with the content provider computing device will load within a first time period when the first content item is rendered at the client computing device and that the first content item is located within the specified geographic area;

receive, from the given client computing device, a request signal requesting content for the content slot in the publication;

determine that the first time period is equal to or less than the load time threshold;

select the first content item for loading in the content slot based at least on (i) the determination that the first time period is equal to or less than the load time threshold and (ii) the first content item being located within the specified geographic location; and

transmit an instruction signal to the given client computing device including an instruction to load the first content item in the content slot in the publication at the given client computing device.