Systems and methods for presenting content based on user behavior

• US 10,051,113 B1
• Filed: 03/22/2017
• Issued: 08/14/2018
• Est. Priority Date: 03/22/2016
• Status: Active Grant

• Current Assignee: Massachusetts Mutual Life Insurance Company
• Original Assignee: Massachusetts Mutual Life Insurance Company
• Inventors: Knas, Michal, John, Jiby
• Primary Examiner(s): Gelin, Jean
• Application Number:
  US15/466,510
• Time in Patent Office: 510 Days
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 1/72463 to restrict the functionality of the device
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/70 Services for machine-to-machine communication [M2M] or machine type communication [MTC]
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
• CPC Class Codes: H04W 84/12 WLAN [Wireless Local Area Networks]

Abstract

Systems and methods for controlling content displayed on a user device, including the steps of by a processing content data configured for presentation on a display of the user device, transmitting the content data to one of the display, speaker, or both, collecting behavior data of the head of the user by the tracking sensor, determining, by that the user is viewing the display based on the head position and/or the amount of the head captured by the sensor. When the viewer is viewing the display generating, by the processing module of the user device, a change in the content data presented on at least one of the display, speaker, or both, and when the viewer is not viewing the display presenting, by the processing module of the user computing device, the same content data on at least one of least one of the display, speaker, or both.

Claims

1. A method comprising:

generating, by a processing module of a mobile user computing device, content data configured for presentation on at least one of a display and a speaker of the mobile user computing device;

transmitting, by the processing module of the mobile user computing device, the content data to one of the display of the mobile user computing device, the speaker of the mobile user computing device for audio transmission, or both;

dynamically monitoring, by the processing module of the mobile user computing device, an effective speed of travel of the mobile user computing device by determining via a GPS system a change in location of the mobile user computing device at regular intervals;

when the effective speed of the mobile user computing device exceeds a predetermined velocity, continuously collecting, by the processing module of the mobile user computing device, behavior data of a user'"'"'s head sensed by a tracking sensor;

dynamically determining, by the processing module of the mobile user computing device, an amount of the user'"'"'s head that is facing the display of the mobile user device based on the behavior data collected by the tracking sensor;

automatically generating, by the processing module of the mobile user computing device, a change in the content data presented on at least one of the display of the mobile user computing device, the speaker of the mobile user computing device, or both, only when it has been determined that a predetermined threshold amount of the user'"'"'s head is facing the display of the mobile user computing device; and

automatically resuming, by the processing module of the mobile user computing device, to present, by the processing module of the mobile user computing device, unchanged content data configured for presentation on at least one of the display of the user computing device, the speaker of the user computing device, or both, when the amount of user'"'"'s head facing the display no longer satisfies the predetermined threshold amount.

2. The method according to claim 1, wherein the predetermined threshold amount is about ¼

of the user'"'"'s head facing the display, ½

of the user'"'"'s head facing the display, ¾

of the user'"'"'s head facing the display, or the user'"'"'s head fully facing the display.

3. The method according to claim 1, further comprising determining whether, based on the collected behavior data, the predetermined threshold amount of the user'"'"'s head faces the display on the mobile user device for a duration of time that satisfies a predetermined threshold value.

4. The method according to claim 3, wherein collecting behavior data comprises automatically extracting behavior data using a head-tracking sensor that extracts information about the user'"'"'s head movement in a direction within a boundary associated with one or more portions of the display and times a duration of said user'"'"'s head movement, and the threshold value is about 1 second, 2 seconds, 3 seconds, or 4 seconds.

5. The method according to claim 1, wherein the change in content comprises one of pausing the displayed content data, stopping the displayed content data, or replacing the displayed content data.

6. The method according to claim 1, wherein the change in content comprises replacing the content data with a blank display screen or a message on the display.

7. The method according to claim 1, wherein the behavioral data of the user'"'"'s head comprises the user'"'"'s head position, the amount of the user'"'"'s head captured by the tracking sensor, or both.

8. The method according to claim 1, further comprising one of reflecting a light on the user'"'"'s head or offsetting an illumination source from a marker on the user'"'"'s head.

10. The mobile user computing device of claim 8, wherein the tracking sensor comprises optical tracking device, a camera, or an infrared emitter.

11. The mobile user computing device of claim 8, wherein the tracking sensor comprises a head tracking sensor.

12. The mobile user computing device of claim 8, wherein the predetermined threshold amount is about ¼

of the user'"'"'s head facing the display, ½

of the user'"'"'s head facing the display, ¾

of the user'"'"'s head facing the display, or the user'"'"'s head fully facing the display.

13. The mobile user computing device of claim 8, further comprising an accelerometer communicatively coupled with the processing module.

9. A mobile user computing device comprising:

a processing module;

a tracking sensor communicatively coupled to the processing module and configured to continuously collect behavior data of a user'"'"'s head when activated and to communicate to the processing module the collected behavior data;

a GPS system communicatively coupled to the processing module; and

at least one of a display and a speaker;

wherein the processing module is configured to (i) dynamically monitor a speed of travel of the mobile user computer device via the GPS system, (ii) automatically activate the tracking sensor when the speed of travel is greater than a predetermined velocity, (iii) generate content data for presentation on the display, the speaker, or both, (iv) dynamically determine an amount of the user'"'"'s head that is facing the display of the mobile user device based on the behavioral data collected by the tracking sensor, (v) automatically generate a change in the content data when a predetermined threshold amount of the user'"'"'s head is facing the display of the mobile user computing device, and (vi) automatically resume presentation of the content data unchanged when the amount of user'"'"'s head facing the display no longer satisfies the predetermined threshold amount.