Method and apparatus for performing real-time out home advertising performance analytics based on arbitrary data streams and out of home advertising display analysis

• US 10,055,752 B2
• Filed: 07/30/2013
• Issued: 08/21/2018
• Est. Priority Date: 07/30/2013
• Status: Active Grant

• Current Assignee: HERE Global B.V. (HERE Holding Corporation)
• Original Assignee: HERE Global B.V. (HERE Holding Corporation)
• Inventors: Boldyrev, Sergey, Khalesi, Mohammed Ali Wieslaw, Tarkkala, Lauri Aarno Olavi
• Primary Examiner(s): Sigmond, Bennett M
• Application Number:
  US13/954,558
• Publication Number:
  US 20150039415A1
• Time in Patent Office: 1,848 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

An approach is provided for determining performance of location-based displays. The coincidences computational platform may process and/or facilitate a processing of at least one data stream associated with at least one device to cause, at least in part, an extraction of one or more data sets. Then, the content platform may determine one or more arbitrary events data sets from among the one or more data sets based, at least in part, on a coincident occurrence of casual and non-causal events of the one or more arbitrary events data sets with at least on location-based display. Lastly, the content platform may determine one or more information placement parameters for the at least one location-based display based, at least in part, on the one or more arbitrary events data sets.

Claims

1. A method comprising:

processing, by an apparatus, a data stream associated with a device to extract one or more data sets;

upon detecting that the device is proximate to a location-based public display which is bound to a geographic location, determining, by the apparatus, one or more arbitrary events data sets from among the one or more data sets based on a coincidence of the one or more arbitrary events data sets with the location-based public display, wherein the coincidence includes temporal proximity, spatial proximity, or a combination thereof, of user behaviors, user devices, user operations on the user devices, or a combination thereof;

initiating, by the apparatus, a display on the device of a copy of an information placement on the location-based public display facing a motion direction of the device, wherein the display of the copy of the information placement occurs in real time or substantially in real time with the detecting and continues after the device faces away from the location-based public display, temporarily disappears until moving away beyond a predetermined distance from the location-based public display, and reappears when moving into the predetermined distance from the location-based public display;

calculating, by the apparatus, a user view-through rate, a user click-through rate, and a user purchase rate associated with the copy of the information placement on the device; and

updating, by the apparatus, one or more information placement parameters for the location-based public display based on the calculation,

wherein the one or more arbitrary events data sets include a user view-through operation, a user click-through operation, a user purchase operation, and information of one or more other user operations performed at the device.

2. A method of claim 1, wherein the extraction of the one or more data sets, the determination of the one or more arbitrary events data sets, or a combination thereof, occur in real time or substantially in real time with the detecting and is based on a word and phrase extraction reflecting user knowledge, one or more data models, and one or more data normalization processing models,

wherein the display of the copy of the information placement continues after the device faces away from the location-based public display, and until a predetermined time period passes, and

wherein when the extraction of the one or more data sets occur in real time or substantially in real time with the detecting and is based on the one or more data normalization processing models, each of the one or more data models and the one or more data normalization processing models classifies certain values as normal and other values as outliers or exceptions.

3. A method of claim 1, further comprising:

initiating a display on the device of directions to a location associated with the information placement;

determining that the one or more other user operations are in contextual proximity to the location-based public display, and

wherein the one or more information placement parameters include a suppression parameter describing circumstances where the device is prevented from interacting with a location-based public display due to at least a device technical function limitation, a location-based public display technical function limitation, and a technical incompatibility between the device and the location-based public display, other than lack of user interest.

4. A method of claim 3, further comprising:

initiating a display on the device of information on scheduled transport options to the location associated with the an information placement;

initiating a storage, on the device, of the copy of the information placement;

initiating a subsequent display, on the device, of the copy of the information placement in a wallet application; and

determining archetypal information, one or more behavioral models, or a combination thereof for a user of the device based on the one or more arbitrary events data sets, the one or more other user operations, or a combination thereof, wherein the archetypal information is determined based, at least in part, on user preferences, and the one or more behavioral models are determined based, at least in part, on user behaviors, and

wherein the one or more information placement parameters are further based on the archetypal information, the one or more behavioral models, or a combination thereof.

5. A method of claim 4, wherein the information on scheduled transport options includes timetables, possible delays, or a combination thereof, wherein the data stream, the one or more data sets, the one or more arbitrary events data sets, or a combination thereof include positioning data gathered from map content information, one or more location-based services, or a combination thereof, and the method further comprising:

determining navigation information from a current location of the device to a point of interest associated with the information placement on the location-based public display, in real time or substantially in real time with the detecting.

6. A method of claim 5, further comprising:

initiating a binding of the positioning data to the archetypal information, the one or more behavioral models, or a combination thereof to determine one or more user intents with respect to the location-based public display.

7. A method of claim 6, further comprising:

determining the one or more information placement parameters based on the binding, the positioning information, or a combination thereof.

8. A method of claim 3, wherein the display of the copy of the information placement continues after the device faces away from the location-based public display, and until moving away beyond the predetermined distance, or until a predetermined time period passes, or until another location-based public display is detected, and the method further comprising:

switching the display of the copy of the information placement to a display of a copy of another information placement on the another location-based public display on the device;

initiating a construction of at least one normal distribution of the one or more arbitrary events data sets in relation to the one or more operations; and

determining one or more outlier areas of the at least one normal distribution,

wherein the one or more information placement parameters are further based on the one or more outlier areas.

9. A method of claim 1, further comprising:

initiating a display on the device of a copy of another information placement of another location-based public display upon the device moving within a predetermined distance from the other location-based public display, wherein the other location-based public display faces away from motion direction of the device, and

wherein the calculation further includes one or more user social network interacting operations, and the one or more information placement parameters are updated based on the calculation including the user social network interacting operations.

10. A method of claim 9, further comprising:

upon detecting turning or approaching a traffic junction by the device, temporarily suspending the display of the copy of the information placement on the device; and

replacing the information placement on the location-based public display based on the one or more other user operations and the calculation.

11. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

process a data stream associated with a device to extract one or more data sets;

upon detecting that the device is proximate to a location-based public display which is bound to a geographic location, determine one or more arbitrary events data sets from among the one or more data sets based on a coincidence of the one or more arbitrary events data sets with the location-based public display, wherein the coincidence includes temporal proximity, spatial proximity, or a combination thereof, of user behaviors, user devices, user operations on the user devices, or a combination thereof;

initiate a display on the device of a copy of an information placement on the location-based public display facing a motion direction of the device, wherein the display of the copy of the information placement occurs in real time or substantially in real time with the detecting and continues after the device faces away from the location-based public display, temporarily disappears until moving away beyond a predetermined distance from the location-based public display, and reappears when moving into the predetermined distance from the location-based public display;

calculate a user view-through rate, a user click-through rate, and a user purchase rate associated with the copy of the information placement on the device; and

update one or more information placement parameters for the location-based public display based on the calculation,

wherein the one or more arbitrary events data sets include a user view-through operation, a user click-through operation, a user purchase operation, and information of one or more other user operations performed at the device.

12. An apparatus of claim 11, wherein the extraction of the one or more data sets, the determination of the one or more arbitrary events data sets, or a combination thereof, occur in real time or substantially in real time with the detecting and is based on a word and phrase extraction reflecting user knowledge, one or more data models, one or more data normalization processing models, or a combination thereof, and wherein each of the one or more data models and one or more data normalization processing models classifies certain values as normal and other values as outliers or exceptions.

13. An apparatus of claim 11, wherein the apparatus is further configured to:

determine one or more operations performed by the least one device in contextual proximity to the one or more arbitrary events data sets, the location-based public display, or a combination thereof, and

wherein the one or more information placement parameters are further based on the one or more operations.

14. An apparatus of claim 13, wherein the apparatus is further configured to:

determine archetypal information, one or more behavioral models, or a combination thereof for a user of the device based on the one or more arbitrary events data sets, the one or more operations, or a combination thereof, wherein the archetypal information is determined based, at least in part, on user preferences, and the one or more behavioral models are determined based, at least in part, on user behaviors, and

wherein the one or more information placement parameters are further based on the archetypal information.

15. An apparatus of claim 14, wherein the data stream, the one or more data sets, the one or more arbitrary events data sets, or a combination thereof include positioning data gathered from map content information, one or more location-based services, or a combination thereof.

16. An apparatus of claim 15, wherein the apparatus is further configured to:

initiate a binding of the positioning data to the archetypal information, the one or more behavioral models, or a combination thereof to determine one or more user intents with respect to the location-based public display.

17. An apparatus of claim 16, wherein the apparatus is further configured to:

determine the one or more information placement parameters based on the binding, the positioning information, or a combination thereof.

18. An apparatus of claim 13, wherein the apparatus is further configured to:

initiate a construction of at least one normal distribution of the one or more arbitrary events data sets in relation to the one or more operations; and

determine one or more outlier areas of the at least one normal distribution,

wherein the one or more information placement parameters are further based on the one or more outlier areas.

19. An apparatus of claim 13, wherein the one or more operations include one or more input operations, one or more output operations, one or more view-through operations, one or more click-through operations, or a combination thereof.

20. An apparatus of claim 11, wherein the apparatus is further configured to:

determine the information placement based on whether the information placement is a focal point of the device.