Interactive product placement system and method therefor

• US 10,055,768 B2
• Filed: 11/13/2013
• Issued: 08/21/2018
• Est. Priority Date: 01/30/2008
• Status: Active Grant

• Current Assignee: Aibuy Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Briggs, Christian, McBurnett, Heath, Galindo, Jr., Delfino, Knuth, Freddy
• Primary Examiner(s): Flynn, Nathan
• Assistant Examiner(s): Kurien, Christine
• Application Number:
  US14/079,385
• Publication Number:
  US 20140095330A1
• Time in Patent Office: 1,742 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for facilitating the order of commercial products in connection with the display of media content, whereby a player comprises a media production component and an interactive e-commerce component embedded therein. The player with the e-commerce component can be virally copied and propagated from one web page to any number of other web pages.

Claims

1. A method comprising:

transmitting or receiving one or more embed codes to or from a first device, the one or more embed codes configured when instantiated or executed by the first device to render an environment including a player base frame within a web page, the player base frame having a media content subframe and an e-commerce subframe, the one or more embed codes configured to automatically render the environment by;

retrieving media content that contains one or more products or services for display in the media content subframe of the player base frame;

retrieving an interactive e-commerce component at the first device separate from the retrieval of the media content, the interactive e-commerce component for presentation in the e-commerce subframe of the player base frame;

responsive to a user request, using the interactive e-commerce component in the e-commerce subframe, determining whether a user associated with the user request is registered;

responsive to the user being registered, initiating and completing via the interactive e-commerce component in the e-commerce subframe of the player base frame a transaction associated with the one or more products or services, while the user watches or listens to the media content, without being redirected from the player base frame;

displaying, in response to user input, further information about the one or more products or services not previously displayed to the user in the player base frame; and

retrieving a viral sharing component configured to allow the user to initiate, within the player base frame, replication of the one or more embed codes to a second device;

wherein the one or more embed codes are configured when replicated to the second device and instantiated or executed by the second device to automatically render another environment with another player base frame having a media content subframe and an e-commerce subframe within another web page by repeating the retrieving of the media content, the retrieving of the interactive e-commence component, and the retrieving of the viral sharing component to replicate the one or more embed codes to a third device.

2. The method of claim 1, wherein the player base frame is configured to control the interactive e-commence component display content as an overlay over the media content.

23. The method of claim 1, further comprising:

displaying within the player base frame, by the interactive e-commerce component, one or more graphics associated with the one or more products or services;

wherein at least one of initiating the transaction or retrieving the further information is done in response to detecting the user interacting with an area of the player base frame where the one or more graphics are displayed.

24. The method of claim 23, wherein at least some of the one or more graphics do not overlay an area where the media content is displayed in the media content subframe of the player base frame.

25. The method of claim 1, wherein at least some of the display for the further information or at least some of a display for the transaction at least partially overlays an area where the media content is displayed in the media content subframe of the player base frame.

26. The method of claim 1, wherein the interactive e-commerce component includes a selectable graphical listing of the one or more products or services.

27. The method of claim 1, further comprising:

retrieving and displaying within the player base frame, by the one or more embed codes, a selectable list of media content; and

upon the user selecting media content from the list, retrieving the interactive e-commerce component based on the e-commerce component being associated with the selected media content.

28. The method of claim 1, further comprising:

displaying within the e-commerce subframe of the player base frame, by the interactive e-commerce component, a shopping cart with the one or more products or services.

30. The method of claim 1, wherein the interactive e-commerce component is configured to receive an indication, within the player base frame, that a purchase order is approved or denied.

3. A method comprising:

transmitting or receiving one or more embed codes to or from a first device, the one or more embed codes configured when instantiated or executed by the first device to render an environment including a player base frame within a web page, the player base frame having a media content subframe, the one or more embed codes configured to automatically render the environment by;

retrieving media content that contains one or more products or services for display in the media content subframe of the player base frame;

retrieving an interactive e-commerce component at the first device separate from the retrieval of the media content;

responsive to a user request, using the interactive e-commerce component, determining whether a user associated with the user request is registered;

responsive to the user being registered, initiating and completing within the player base frame a transaction associated with the one or more products or services, while the user watches or listens to the media content, without being redirected from the player base frame;

displaying further information not previously displayed in the player base frame about the one or more products or services; and

responsive to another user request, replicating the one or more embed codes to a second device through a social networking site or a website;

wherein the one or more embed codes are configured when replicated to the second device and instantiated or executed by the second device to automatically render another environment with another player base frame having a media content subframe within another web page by repeating the retrieving of the media content, the retrieving of the interactive e-commerce component, and the replicating of the one or more embed codes.

4. The method of claim 3, further comprising:

displaying within the player base frame, by the interactive e-commerce component, one or more graphics associated with the one or more products or services;

wherein at least one of initiating the transaction or retrieving the further information is done in response to detecting the user interacting with an area of the player base frame where the one or more graphics are displayed.

5. The method of claim 4, wherein at least some of the one or more graphics do not overlay an area where the media content is displayed in the player base frame.

6. The method of claim 3, wherein at least some of the display for the further information or at least some of a display for the transaction at least partially overlays an area where the media content is displayed in the player base frame.

7. The method of claim 3, further comprising:

allowing, by the interactive e-commerce component, the user to complete within the player base frame the transaction associated with the one or more products or services while the user watches or listens to the media content.

8. The method of claim 3, wherein the interactive e-commerce component includes a selectable graphical listing of the one or more products or services.

9. The method of claim 3, further comprising:

retrieving and displaying within the player base frame, by the one or more embed codes, a selectable list of media content, and upon the user selecting media content from the list, retrieving the interactive e-commerce component associated with the selected media content.

10. The method of claim 3, further comprising:

displaying within the player base frame, by the interactive e-commerce component, a shopping cart with the one or more products or services.

11. The method of claim 3, further comprising:

transmitting or receiving at least one of the media content or the interactive e-commerce component.

12. The method of claim 3, further comprising:

transmitting or receiving the media content and the interactive e-commerce component.

13. A system comprising:

one or more computers configured to transmit or receive one or more embed codes, the one or more embed codes configured when instantiated or executed by a first device to render an environment including a player base frame within a web page, the player base frame having a media content subframe, the one or more embed codes configured to automatically render the environment by;

retrieving media content that contains one or more products or services for display in the media content subframe of the player base frame;

retrieving an interactive e-commence component at the first device separate from the retrieval of the media content;

responsive to a user request, using the interactive e-commerce component, determining whether a user associated with the user request is registered;

responsive to the user being registered, initiating and completing within the player base frame a transaction associated with the one or more products or services, while the user watches or listens to the media content, without being redirected from the player base frame;

displaying further information not previously displayed in the player base frame about the one or more products or services;

responsive to another upset request, replicating the one or more embed codes to a second device through a social networking site or a website;

wherein the one or more embed codes are configured when replicated to the second device and instantiated or executed by the second device to automatically render another environment with another player base frame within another web page by repeating the retrieving of the media content and the retrieving of the interactive e-commence component.

14. The system of claim 13, wherein:

the player base frame is configured to control the interactive e-commerce component to display, within the player base frame, one or more graphics associated with the one or more products or services; and

the one or more computers are configured to at least one of initiate the transaction or retrieve the further information in response to the user interacting with an area of the player base frame where the one or more graphics are displayed.

15. The system of claim 14, wherein at least some of the one or more graphics do not overlay an area where the media content is displayed in the player base frame.

16. The system of claim 13, wherein at least some of the display of the further information or at least some of a display for the transaction at least partially overlays an area where the media content is displayed in the player base frame.

17. The system of claim 13, wherein the player base frame is configured to control the interactive e-commerce component to allow the user to complete, within the player base frame, the transaction associated with the one or more products or services while the user watches or listens to the media content.

18. The system of claim 13, wherein the interactive e-commerce component includes a selectable graphical listing of the one or more products or services.

19. The system of claim 13, wherein the one or more embed codes are further configured when instantiated or executed by the first device to:

retrieve and display, within the player base frame, a selectable list of media content, and

upon the user selecting media content from the list, retrieve the interactive e-commerce component associated with the selected media content.

20. The system of claim 13, wherein the player base frame is configured to control the interactive e-commerce component is further configured to display, within the player base frame, a shopping cart with the one or more products or services.

21. The system of claim 13, wherein the one or more computers are configured to transmit or receive at least one of the media content or the interactive e-commerce component.

22. The system of claim 13, wherein the interactive e-commerce component is configured to display content as a transparent overlay over the media content.

29. The system of claim 13, wherein the one or more computers include the first device.