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Maintaining information describing interactions performed by users of an online system on third party systems on the online system

  • US 10,057,362 B2
  • Filed: 04/03/2015
  • Issued: 08/21/2018
  • Est. Priority Date: 04/03/2015
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving information from a client device describing one or more interactions by a user of an online system with content provided by a third party system that is external to the online system, the one or more interactions specified by a tracking mechanism included in the content provided by the third party system, wherein the tracking mechanism comprises a frame that is in a domain of the online system and is presented within the content that is in a domain of the third party system;

    retrieving user identifying information from the client device by the online system through the frame in the domain of the online system, the user identifying information identifying the user to the online system;

    storing information at the online system describing the one or more interactions by the user with the content provided by the third party system in association with the user identifying information identifying the user to the online system;

    receiving a content item from the third party system including targeting criteria specifying an interaction with content provided by the third party system;

    determining that the stored information describing the one or more interactions by the user with the content provided by the third party system includes at least one interaction matching the interaction with content provided by the third party system specified by the targeting criteria included in the content item; and

    including the content item in a selection process identifying content for presentation to the user in response to the determining.

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