Methods and apparatus to associate geographic locations with user devices
First Claim
1. An apparatus to associate a geographic location with a user device, the apparatus comprising:
- a beacon parser to;
extract source identifying information from a beacon transmitted from a user device to an audience measurement entity in response to the user device accessing a webpage; and
extract media identifying information from the beacon;
a network classifier to classify a network that connects the user device to the audience measurement entity based on the source identifying information;
a location retriever to, in response to determining the network is a mobile network, query a location service of a provider of the mobile network to retrieve a location associated with the user device; and
a data store to store the location in association with the media identifying information to credit an impression of the media identifying information to the location.
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Accused Products
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to associate geographic locations with user devices. An example apparatus includes a beacon handler to: extract source identifying information from a beacon transmitted from a user device to an audience measurement entity in response to the user device accessing a webpage, and extract media identifying information from the beacon; a location identifier to, in response to detecting that the source identifying information indicates that the beacon was received from a mobile network query a location service of a provider of the mobile network to retrieve a location associated with the user device; and a location mapper to store the location in association with the media identifying information to credit an impression of the media identifying information to the location.
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Citations
20 Claims
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1. An apparatus to associate a geographic location with a user device, the apparatus comprising:
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a beacon parser to; extract source identifying information from a beacon transmitted from a user device to an audience measurement entity in response to the user device accessing a webpage; and extract media identifying information from the beacon; a network classifier to classify a network that connects the user device to the audience measurement entity based on the source identifying information; a location retriever to, in response to determining the network is a mobile network, query a location service of a provider of the mobile network to retrieve a location associated with the user device; and a data store to store the location in association with the media identifying information to credit an impression of the media identifying information to the location. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus for associating a geographic location with a user device, the apparatus comprising:
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a beacon parsing means for; extracting source identifying information from a beacon transmitted from a user device to an audience measurement entity in response to the user device accessing a webpage; and extracting media identifying information from the beacon; a network classification means for classifying a network that connects the user device to the audience measurement entity based on the source identifying information; a location retrieving means for, in response to determining that the network is a mobile network, querying a location service of a provider of the mobile network to retrieve a location associated with the user device; and a data storage means for storing the location in association with the media identifying information to credit an impression of the media identifying information to the location. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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extract at least one of media identifying information and source identifying information from a beacon transmitted from a user device to an audience measurement entity when the user device accesses a webpage; classify a network that connects the user device to the audience measurement entity based on the source identifying information; query a location service of a provider of a mobile network to retrieve a location associated with the user device when it is determined that the network is the mobile network; and store the location in association with the media identifying information to credit an impression of the media identifying information to the location. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification