System and method for providing a customized user experience based on a spend frequency of a user
First Claim
1. A computer-implemented method of providing a customized user experience in an online game, the method being implemented in a computer system comprising one or more physical processors, the method comprising:
- executing, by the one or more physical processors, an instance of the online game that takes place within a virtual space;
implementing, by the one or more physical processors, the instance of the online game to facilitate participation by one or more users in the online game within the virtual space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users, wherein the view information facilitates presentation of views of the online game to the one or more users by the one or more client computing platforms;
implementing, by the one or more physical processors, in-game actions in the online game in response to action requests for the in-game actions from the one or more users entered and/or selected by the one or more users through the one or more client computing platforms associated with the one or more users, wherein the in-game actions control one or more in-game objects in the online game;
forming at least a first segment of users and a second segment of users from the one or more users based on the one or more users participating in a game-related event during the same time period such that the first segment of users is formed based on their participation in a first game-related event during a first time period and the second segment of users is formed based on their participation in a second game-related event during a second time period, the game-related event including one or more of creating an account, engaging in a quest, logging in to the online game, making a purchase of a given item, and/or forming a relationship within the online game; and
providing a first customer service to the first segment of users and a second customer service different from the first customer service to the second segment of users.
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Accused Products
Abstract
One aspect of the disclosure relates to providing a customized user experience based on a spend frequency of a user in an online game. The users may be segmented based on a spend frequency associated with the user. A spend frequency may comprise an amount of purchases made by a user in a predetermined time period. The purchases made by the user in the online game may comprise purchases of virtual items made with virtual currency, purchases of real goods made with virtual currency, purchases of virtual items made with real currency, purchases of real goods made with real currency, a combination thereof, and/or other types of purchases.
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Citations
19 Claims
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1. A computer-implemented method of providing a customized user experience in an online game, the method being implemented in a computer system comprising one or more physical processors, the method comprising:
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executing, by the one or more physical processors, an instance of the online game that takes place within a virtual space; implementing, by the one or more physical processors, the instance of the online game to facilitate participation by one or more users in the online game within the virtual space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users, wherein the view information facilitates presentation of views of the online game to the one or more users by the one or more client computing platforms; implementing, by the one or more physical processors, in-game actions in the online game in response to action requests for the in-game actions from the one or more users entered and/or selected by the one or more users through the one or more client computing platforms associated with the one or more users, wherein the in-game actions control one or more in-game objects in the online game; forming at least a first segment of users and a second segment of users from the one or more users based on the one or more users participating in a game-related event during the same time period such that the first segment of users is formed based on their participation in a first game-related event during a first time period and the second segment of users is formed based on their participation in a second game-related event during a second time period, the game-related event including one or more of creating an account, engaging in a quest, logging in to the online game, making a purchase of a given item, and/or forming a relationship within the online game; and providing a first customer service to the first segment of users and a second customer service different from the first customer service to the second segment of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system configured to facilitate providing a customized user experience in an online game, the system comprising:
one or more processors configured by machine-readable instructions to; execute an instance of the online game that takes place within a virtual space, and to implement the instance of the online game to facilitate participation by one or more users in the online game within the virtual space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users, wherein the view information facilitates presentation of views of the online game to the one or more users by the one or more client computing platforms; implement in-game actions in the online game in response to action requests for the in-game actions from the one or more users entered and/or selected by the one or more users through the one or more client computing platforms associated with the one or more users, wherein the in-game actions control one or more in-game objects in the online game; form at least a first segment of users and a second segment of users from the one or more users based on the one or more users participating in a game-related event during the same time period such that the first segment of users is formed based on their participation in a first game-related event during a first time period and the second segment of users is formed based on their participation in a second game-related event during a second time period, the game-related event including one or more of creating an account, engaging in a quest, logging in to the online game, making a purchase of a given item, and/or forming a relationship within the online game; provide a first customer service to the first segment of users; and provide a second customer service different from the first customer service to the second segment of users. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory electronic storage media storing information related to providing a customized user experience in an online game, the stored information comprising:
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a memory configured to store information related to the one or more users of an online game; and instructions configured to cause a client computing platform to; execute an instance of the online game; implement the instance of the online game to facilitate participation by one or more users in the online game within the virtual space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users, wherein the view information facilitates presentation of views of the online game to the one or more users by the one or more client computing platforms; implement in-game actions in the online game in response to action requests for the in-game actions from the one or more users entered and/or selected by the one or more users through the one or more client computing platforms associated with the one or more users, wherein the in-game actions control one or more in-game objects in the online game; form at least a first segment of users and a second segment of users from the one or more users based on the one or more users participating in a game-related event during the same time period such that the first segment of users is formed based on their participation in a first game-related event during a first time period and the second segment of users is formed based on their participation in a second game-related event during a second time period, the game-related event including one or more of creating an account, engaging in a quest, logging in to the online game, making a purchase of a given item, and/or forming a relationship within the online game; and provide a first customer service to the first segment of users and a second customer service different from the first customer service to the second segment of users.
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Specification