Methods and apparatus to collect distributed user information for media impressions and search terms
DCFirst Claim
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1. A method comprising:
- sending, by executing an instruction with a processor, an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device;
receiving, by executing an instruction with the processor, user information corresponding to the encrypted identifier from the corresponding database proprietor; and
associating, by executing an instruction with the processor, the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device.
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Abstract
Disclosed examples involve sending an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; receiving user information corresponding to the encrypted identifier from the corresponding database proprietor; and associating the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device.
413 Citations
33 Claims
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1. A method comprising:
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sending, by executing an instruction with a processor, an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; receiving, by executing an instruction with the processor, user information corresponding to the encrypted identifier from the corresponding database proprietor; and associating, by executing an instruction with the processor, the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus comprising:
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a communication interface circuit to; send an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; and receive user information corresponding to the encrypted identifier from the corresponding database proprietor; and a processor to associate the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A tangible machine readable storage medium comprising instructions that, when executed, cause a processor to at least:
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send an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; receive user information corresponding to the encrypted identifier from the corresponding database proprietor; and associate the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification