Monetizing downloadable files based on resolving custodianship thereof to referring publisher and presentation of monetized content in a modal overlay contemporaneously with download

• US 10,063,659 B2
• Filed: 04/28/2017
• Issued: 08/28/2018
• Est. Priority Date: 07/01/2013
• Status: Active Grant

• Current Assignee: Cynthia Fascenelli Kirkeby
• Original Assignee: Cynthia Fascenelli Kirkeby
• Inventors: Kirkeby, Cynthia Fascenelli, Ko, Anthony Suk
• Primary Examiner(s): Shaifer Harriman, Dant B
• Application Number:
  US15/582,351
• Publication Number:
  US 20170237829A1
• Time in Patent Office: 487 Days
• Field of Search: 726 1
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/29 characterised by micropayments
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 63/08 for authentication of entities cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32
• CPC Class Codes: H04L 63/10 for controlling access to devices or network resources
• CPC Class Codes: H04L 63/20 for managing network security; network security policies in general filtering policies H04L63/0227
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

The monetization of downloadable files associated with a custodial host site based on resolving custodianship to a referrer publisher with subsequent presentation of monetized content within a modal overlay is disclosed. A request from a client device has a resource identifier and a referrer publisher identifier. The request for the downloadable file is evaluated against one or more publisher and custodianship policy rules, which relate to a file extension of the downloadable file, a format of the resource identifier, a custodial domain on which the downloadable file is stored, and a referral domain as specified in the referrer publisher identifier. When custodianship is resolved, a modal overlay on which monetized content is incorporated is presented on the client device. The modal overlay is concurrently displayed with the transfer of the downloadable file to the client device.

Claims

1. A method for presenting monetized content for a downloadable file stored on a custodial host site and referenced by a resource identifier, the method comprising:

rendering on the client device a first view of a referral page received from a publisher site, the referral page including the resource identifier for the downloadable file;

receiving from a user, on the client device, a load triggering event corresponding to a request for the downloadable file;

transmitting the request for the downloadable file to the custodial host site, the request including the resource identifier;

upon validating that the referral page has custodianship of the downloadable file, rendering on the client device over the referral page a modal overlay containing the monetized content;

initiating a transfer instance of the downloadable file from the custodial host site at a time that is one of concurrent with the rendering of the modal overlay and subsequent to the rendering of the modal overlay, data of the downloadable file being received on the client device from the custodial host site during the transfer instance;

transmitting a progress event listener to the custodial host site, thereby allowing the progress of the downloadable file transfer to be tracked in real-time during the transfer instance; and

closing the modal overlay in response to a modal overlay termination event, the modal overlay termination event being one of a user input closure activity and a monetization system-generated termination event.

2. The method of claim 1, wherein:

the referral page contains a document object model (DOM) element or equivalent natively renderable in a web application being executed on the client device; and

the downloadable file is opened separately from a native rendering in the web browser application.

3. The method of claim 2, further comprising:

displaying an activatable link within the modal overlay to the downloadable file as received on the client device;

wherein the modal overlay remains open while the activatable link is being displayed.

4. The method of claim 1, further comprising:

displaying the downloadable file with a dedicated application specific thereto upon a completed receipt thereof on the client device without user intervention;

wherein the modal overlay is closed in response to concluding the transfer instance with an entirety of the downloadable file being received on the client device.

5. The method of claim 1, wherein receipt of the data of the downloadable file is coextensive with the transfer instance.

6. The method of claim 1, wherein the data of the downloadable file is received following a delay activated by a monetization system after a beginning of the transfer instance.

7. The method of claim 1, wherein the user input closure activity is an activation of an overlay close user interface element.

8. The method of claim 1, wherein the monetization system-generated termination event is concurrent with a conclusion of the transfer instance with an entirety of the downloadable file being received on the client device.

9. The method of claim 1, wherein prior to initiating the transfer instance, the method includes:

displaying a document object model (DOM) element within the modal overlay including a node containing a first input interface element corresponding to a paid download selection and a node containing a corresponding to a sponsored download selection, and a second input interface element;

wherein the modal overlay is rendered on the client device and the transfer instance is initiated in response to a selection of the second input element.

10. The method of claim 1, wherein the load triggering event is an activation of a hyperlink including the resource identifier for the downloadable file.

11. The method of claim 1, wherein the load triggering event is a capture of visual indicia corresponding to the resource identifier for the downloadable file with an imaging device associated with the client device.

12. The method of claim 1, further comprising terminating the transfer instance in response to the user input activating an overlay close user interface element with less than the entirety of the downloadable file being received on the client device.

13. The method of claim 1, wherein the step of initiating a transfer instance of the downloadable file from the custodial host site further comprises the step of updating a download progress indicator within the modal overlay during the transfer instance.

14. The method of claim 13, wherein the step of transmitting a progress event listener to the custodial host site further comprises the steps of:

transferring the downloadable file to the client device as binary data; and

updating the download progress indicator within the modal overlay, as reported by the progress event listener, thereby allowing the progress of the downloadable file transfer to be tracked in real-time during the transfer instance.

15. The method of claim 14, wherein the step of transferring the downloadable file to the client device as binary data further comprises the step of transmitting an XMLHttpRequest API call to the custodial host site.

16. The method of claim 14, further comprising the step of, upon determining that the transfer of the downloadable file will require less than a pre-defined minimum amount of time to complete, artificially slowing the download progress indicator to ensure that the transfer of the downloadable file will require at least the pre-defined minimum amount of time to complete.

17. The method of claim 1, further comprising the steps of, upon the user clicking on the monetized content:

logging start of the monetized content viewing by the user;

generating a token associated with the monetized content viewing by the user;

transmitting the token to client device; and

upon conclusion of the monetized content viewing by the user;

receiving the token from the client device;

logging an end of the monetized content viewing by the user; and

upon determining that the monetized content was viewed for at least a pre-defined minimum amount of time, incrementing a counter associated with the monetized content.

18. The method of claim 17, further comprising the step of logging at least one of an IP address of the client device, a user agent of the client device, and a URL from which the monetized content viewing request originated.

19. A method for presenting monetized content for a downloadable file stored on a custodial host site and referenced by a resource identifier, the method comprising:

rendering on the client device a first view of a referral page received from a publisher site, the referral page including the resource identifier for the downloadable file;

receiving from a user, on the client device, a load triggering event corresponding to a request for the downloadable file;

transmitting the request for the downloadable file to the custodial host site, the request including the resource identifier;

upon validating that the referral page has custodianship of the downloadable file, rendering on the client device over the referral page a modal overlay containing the monetized content;

initiating a transfer instance of the downloadable file from the custodial host site at a time that is one of concurrent with the rendering of the modal overlay and subsequent to the rendering of the modal overlay, data of the downloadable file being received on the client device from the custodial host site during the transfer instance;

transferring the downloadable file to the client device as binary data;

transmitting a progress event listener to the custodial host site;

updating a download progress indicator within the modal overlay, as reported by the progress event listener, thereby allowing the progress of the downloadable file transfer to be tracked in real-time during the transfer instance; and

closing the modal overlay in response to a modal overlay termination event, the modal overlay termination event being one of a user input closure activity and a monetization system-generated termination event.

20. An article of manufacture comprising a non-transitory program storage medium readable by a data processing apparatus, the medium tangibly embodying one or more programs of instructions executable by the data processing apparatus to perform a method for presenting monetized content for a downloadable file stored on a custodial host site and referenced by a resource identifier, the method comprising:

rendering on the client device a first view of a referral page received from a publisher site, the referral page including the resource identifier for the downloadable file;

receiving from a user, on the client device, a load triggering event corresponding to a request for the downloadable file;

transmitting the request for the downloadable file to the custodial host site, the request including the resource identifier;

upon validating that the referral page has custodianship of the downloadable file, rendering on the client device over the referral page a modal overlay containing the monetized content;

initiating a transfer instance of the downloadable file from the custodial host site at a time that is one of concurrent with the rendering of the modal overlay and subsequent to the rendering of the modal overlay, data of the downloadable file being received on the client device from the custodial host site during the transfer instance;

transmitting a progress event listener to the custodial host site, thereby allowing the progress of the downloadable file transfer to be tracked in real-time during the transfer instance; and

closing the modal overlay in response to a modal overlay termination event, the modal overlay termination event being one of a user input closure activity and a monetization system-generated termination event.