Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher

• US 10,067,916 B2
• Filed: 09/02/2016
• Issued: 09/04/2018
• Est. Priority Date: 02/14/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Kirillov, Roman, Tyler, Andrew, Banfield, Daniel, Mansoor, Hassan, Goodridge, Daniel Matthew, Collard, Louis Aidan
• Primary Examiner(s): WON, MICHAEL YOUNG
• Application Number:
  US15/255,591
• Publication Number:
  US 20160371230A1
• Time in Patent Office: 732 Days
• Field of Search: 709203, 709219, 709226
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 2210/12 Bounding box
• CPC Class Codes: G06T 2210/22 Cropping
• CPC Class Codes: G06T 3/403 Edge-driven scaling; Edge-based scaling
• CPC Class Codes: H04L 47/806 Broadcast or multicast traffic
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/53 using third party service providers

Abstract

Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

Claims

1. A method comprising:

receiving, by a data processor, an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots;

identifying, by the data processor, a third-party content slot included in the information resource available to be reserved;

inserting, by the data processor, an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object;

providing, to the first party, by the data processor, the information resource including the actionable reservation object inserted within the identified third-party content slot;

receiving, by the data processor, the creative for display within the information resource, the creative including a visual content item and having a first set of dimensions different from a second set of dimensions for the identified third-party content slot; and

creating, by the data processor, a modified creative fitting the second set of dimensions of the identified third-party content slot.

2. The method of claim 1, comprising creating the modified creative by:

cropping, by the data processor, the creative based on the second set of dimensions of the identified third-party content slot.

3. The method of claim 1, comprising creating the modified creative by:

determining, by the data processor, an aspect ratio of the creative and an aspect ratio of the identified third-party content slot;

identifying, by the data processor, using edge detection, edges of the visual content item;

applying, by the data processor, a bounding box around a substantial portion of the identified edges of the content item, the bounding box sized to have an aspect ratio that corresponds to a smaller of the determined aspect ratio of the creative and the determined aspect ratio of the identified third-party content slot; and

cropping the visual content item based on the bounding box to create the modified creative.

4. The method of claim 3, wherein using edge detection comprises applying one of:

Laplacian edge detection;

gradient edge detection;

or

differential edge detection to detect sub-pixels.

5. The method of claim 3, further comprising inserting a margin between the bounding box and the identified edges.

6. The method of claim 5, further comprising determining a size for the margin based on an aspect ratio of the bounding box and the aspect ratio of the second set of dimensions for the identified third-party content slot.

7. The method of claim 3, wherein applying a bounding box around a substantial portion of the identified edges of the content items includes applying a smallest bounding box that encompasses at least 95% of pixels associated with the visual content item included in the creative.

8. The method of claim 1, wherein the visual content item included in the received creative covers a set of pixels, the method further comprising:

determining, by the data processor, that the modified creative fitting the second set of dimensions of the identified third-party content slot does not include at least a threshold percentage of the set of pixels covered by the visual content item; and

generating a notification indicating that the creative cannot be automatically fit within the dimensions of the content slot.

9. The method of claim 1, further comprising automatically identifying the visual content item.

10. A system for providing an actionable object within a third-party content slot of an information resource, the system comprising a data processor configured to:

receive an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots;

identify a third-party content slot included in the information resource available to be reserved;

insert an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object;

provide the information resource to the first party, the information resource including the actionable reservation object inserted within the identified third-party content slot;

receive the creative for display within the information resource, the creative including a visual content item and having a first set of dimensions different from a second set of dimensions for the identified third-party content slot; and

create a modified creative fitting the second set of dimensions of the identified third-party content slot.

11. The system of claim 10, the data processor configured to create the modified creative by cropping the creative based on the second set of dimensions of the identified third-party content slot.

12. The system of claim 10, the data processor configured to create the modified creative by:

determining an aspect ratio of the creative and an aspect ratio of the identified third-party content slot;

identifying, using edge detection, edges of the visual content item;

applying a bounding box around a substantial portion of the identified edges of the content item, the bounding box sized to have an aspect ratio that corresponds to a smaller of the determined aspect ratio of the creative and the determined aspect ratio of the identified third-party content slot; and

cropping the visual content item based on the bounding box to create the modified creative.

13. The system of claim 12, the data processor configured to insert a margin between the bounding box and the identified edges.

14. The system of claim 13, the data processor configured determine a size for the margin based on an aspect ratio of the bounding box and the aspect ratio of the second set of dimensions for the identified third-party content slot.

15. The system of claim 12, wherein applying a bounding box around a substantial portion of the identified edges of the content items includes applying a smallest bounding box that encompasses at least 95% of pixels associated with the visual content item included in the creative.

16. The system of claim 10, wherein the visual content item included in the received creative covers a set of pixels, the data processor configured to:

determine that the modified creative fitting the second set of dimensions of the identified third-party content slot does not include at least a threshold percentage of the set of pixels covered by the visual content item; and

generate a notification indicating that the creative cannot be automatically fit within the dimensions of the content slot.

17. The system of claim 10, the data processor configured to automatically identify the visual content item.

18. A non-transitory computer-readable medium storing instructions that, when executed by a data processor, cause the data processor to:

receive an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots;

identify a third-party content slot included in the information resource available to be reserved;

insert an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object;

provide the information resource to the first party, the information resource including the actionable reservation object inserted within the identified third-party content slot;

receive the creative for display within the information resource, the creative including a visual content item and having a first set of dimensions different from a second set of dimensions for the identified third-party content slot; and

create a modified creative fitting the second set of dimensions of the identified third-party content slot.

19. The non-transitory computer-readable medium of claim 18, the medium storing instructions that, when executed by a data processor, cause the data processor to create the modified creative by:

determining an aspect ratio of the creative and an aspect ratio of the identified third-party content slot;

identifying, using edge detection, edges of the visual content item;

applying a bounding box around a substantial portion of the identified edges of the content item, the bounding box sized to have an aspect ratio that corresponds to a smaller of the determined aspect ratio of the creative and the determined aspect ratio of the identified third-party content slot; and

cropping the visual content item based on the bounding box to create the modified creative.

20. The non-transitory computer-readable medium of claim 19, wherein applying a bounding box around a substantial portion of the identified edges of the content items includes applying a smallest bounding box that encompasses at least 95% of pixels associated with the visual content item included in the creative.