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Analysis of controlled and automatic attention for introduction of stimulus material

  • US 10,068,248 B2
  • Filed: 10/21/2016
  • Issued: 09/04/2018
  • Est. Priority Date: 10/29/2009
  • Status: Active Grant
First Claim
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1. A system comprising:

  • an analyzer to;

    identify a first event in first neuro-response data gathered from a user while the user is exposed to media and a second event in the first neuro-response data;

    correlate a first location in the media with the first event and a second location in the media with the second event;

    determine a first user resonance of the user at the first location based on the first event; and

    determine a second user resonance of the user at the second location based on the second event; and

    a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first user resonance and the second user resonance, the selector to select the candidate location by selecting the third location when the first user resonance is increased relative to the second user resonance and by selecting the fourth location when the second user resonance is increased relative to the first user resonance.

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