Analysis of controlled and automatic attention for introduction of stimulus material
First Claim
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1. A system comprising:
- an analyzer to;
identify a first event in first neuro-response data gathered from a user while the user is exposed to media and a second event in the first neuro-response data;
correlate a first location in the media with the first event and a second location in the media with the second event;
determine a first user resonance of the user at the first location based on the first event; and
determine a second user resonance of the user at the second location based on the second event; and
a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first user resonance and the second user resonance, the selector to select the candidate location by selecting the third location when the first user resonance is increased relative to the second user resonance and by selecting the fourth location when the second user resonance is increased relative to the first user resonance.
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Abstract
A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.
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Citations
20 Claims
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1. A system comprising:
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an analyzer to; identify a first event in first neuro-response data gathered from a user while the user is exposed to media and a second event in the first neuro-response data; correlate a first location in the media with the first event and a second location in the media with the second event; determine a first user resonance of the user at the first location based on the first event; and determine a second user resonance of the user at the second location based on the second event; and a selector to select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first user resonance and the second user resonance, the selector to select the candidate location by selecting the third location when the first user resonance is increased relative to the second user resonance and by selecting the fourth location when the second user resonance is increased relative to the first user resonance. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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identifying, by executing an instruction with a processor, a first event in first neuro-response data gathered from a user while the user is exposed to media and a second event in the first neuro-response data; correlating, by executing an instruction with the processor, a first location in the media with the first event and a second location in the media with the second event; determining, by executing an instruction with the processor, a first user resonance of the user at the first location based on the first event; determining, by executing an instruction with the processor, a second user resonance of the user at the second location based on the second event; and selecting, by executing an instruction with the processor, a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first user resonance and the second user resonance, the third location to be selected as the candidate location when the first user resonance is increased relative to the second user resonance and the fourth location to be selected as the candidate location when the second user resonance is increased relative to the first user resonance. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible machine readable storage device or storage disc comprising instructions which, when executed by a machine, cause the machine to at least:
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identify a first event in first neuro-response data gathered from a user while the user is exposed to media and a second event in the first neuro-response data; correlate a first location in the media with the first event and a second location in the media with the second event; determine a first user resonance of the user at the first location based on the first event; determine a second user resonance of the user at the second location based on the second event; and select a third location in the media after the first location or a fourth location in the media after the second location as a candidate location for introduction of advertising material based on the first user resonance and the second user resonance, the third location to be selected as the candidate location when the first user resonance is increased relative to the second user resonance and the fourth location to be selected as the candidate location when the second user resonance is increased relative to the first user resonance. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification