Targeted and neutral advertising
First Claim
1. A method comprising:
- transmitting, by a computer-based system and to a third party system, a measurement file that associates a first customer with a first spending activity and a first party cookie ID;
transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party,wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data,wherein the browsing data is associated with at least one of the web client or the third party cookie ID,wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, andwherein the third party system transmits the updated model file to the first party system;
receiving, by the computer-based system, an updated measurement file with exposed data and unexposed data, both associated with the third party cookie ID,wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; and
generating, by the computer-based system, a spend report by comparing the exposed data to the first spending activity based on the first party cookie ID associated with the exposed data and comparing the unexposed data to a second spending activity based on a second party cookie ID associated with the unexposed data.
1 Assignment
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Accused Products
Abstract
The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.
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Citations
16 Claims
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1. A method comprising:
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transmitting, by a computer-based system and to a third party system, a measurement file that associates a first customer with a first spending activity and a first party cookie ID; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and wherein the third party system transmits the updated model file to the first party system; receiving, by the computer-based system, an updated measurement file with exposed data and unexposed data, both associated with the third party cookie ID, wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; and generating, by the computer-based system, a spend report by comparing the exposed data to the first spending activity based on the first party cookie ID associated with the exposed data and comparing the unexposed data to a second spending activity based on a second party cookie ID associated with the unexposed data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
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transmitting, by the computer-based system and to a third party system, a measurement file that associates a first customer with a first spending activity and a first party cookie ID; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party, wherein the web client transmits the first party cookie ID and the third party cookie ID to the third party system in association with web browsing data, wherein the browsing data is associated with at least one of the web client or the third party cookie ID, wherein the third party system updates a model file such that the browsing data is associated with the third party cookie ID, and wherein the third party system transmits the updated model file to the first party system; receiving, by the computer-based system, an updated measurement file with exposed data and unexposed data, both associated with the third party cookie ID, wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; and generating, by the computer-based system, a spend report by comparing the exposed data to the first spending activity based on the first party cookie ID associated with the exposed data and comparing the unexposed data to a second spending activity based on a second party cookie ID associated with the unexposed data.
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Specification