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Determining visibility of rendered content

  • US 10,068,352 B2
  • Filed: 09/28/2016
  • Issued: 09/04/2018
  • Est. Priority Date: 08/12/2014
  • Status: Active Grant
First Claim
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1. A mobile device, comprising:

  • a data processing apparatus; and

    a memory apparatus in data communication with the data processing apparatus storing instructions executable by the data processing apparatus that, upon execution, cause the data processing apparatus to perform operations comprising;

    receiving content presentation data comprising a content item and associated instructions, the content item having a portion designated for presentation in a first color;

    altering the portion of the content item during a first state in which the associated instructions are to present the portion in a second color different from the first color;

    capturing a visual representation of the display of the mobile device during the first state;

    determining, using the captured visual representation of the display of the mobile device during the first state, an amount of the content item visible at the display based on an amount of the portion of the content item that was presented in the second color; and

    transmitting the determined amount of the content item visible at the display of the mobile device to a server associated with the content presentation data.

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