Reminding users of offers

• US 10,074,101 B2
• Filed: 12/19/2016
• Issued: 09/11/2018
• Est. Priority Date: 06/11/2012
• Status: Active Grant

• Current Assignee: Retailmenot Incorporated (J2 Global, Inc.)
• Original Assignee: Retailmenot Incorporated (J2 Global, Inc.)
• Inventors: Zilkha, Eithan
• Primary Examiner(s): Spar, Ilana L
• Assistant Examiner(s): Johnson, Robert C
• Application Number:
  US15/383,644
• Publication Number:
  US 20170098235A1
• Time in Patent Office: 631 Days
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/9024 Graphs; Linked lists G06F16/9027 takes precedence
• CPC Class Codes: G06Q 10/109 Time management, e.g. calendars, reminders, meetings or time accounting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Provided is a computer implemented process for reminding users of offers that were discovered by the user at one location when, at a later time, the user is at another location, the process including: displaying, with a mobile device, an offer and a reminder interface to indicate that the user requests themselves or another reminder recipient to be reminded of the offer when near another computing device of the reminder recipient; receiving an interaction with the reminder interface by the user and, in response, storing a reminder request in memory, the reminder request identifying the offer; obtaining data identifying the other computing device, a geographic area of the other computing device, or a wireless environment of the other computing device; detecting, with a processor of the mobile device, that the reminder recipient has interacted with the other computing device, entered the geographic area, or entered the wireless environment; and in response to the detection, presenting a notification reminding the reminder recipient of the offer.

Claims

1. A method of reminding a user, with reminder sent to a mobile computing device, to access content on another computing device, such as a desktop computer, when the mobile computing device detects proximity to the other computing device and customizing content accessed with the other computing device based on the reminder, the method comprising:

sending, via a network, with one or more processors, content including a plurality of content items;

after sending the content, receiving, via the network, with one or more processors, an indication that a user is to be reminded of a given one of the content items based on interaction with at least some of the content items;

determining, with one or more processors, a geolocation at which the user is to be reminded and a first computing device both to detect the user'"'"'s presence at the geolocation and upon which the user is to be reminded;

receiving, with one or more processors, from an application executing on the first computing device, an indication that the user is at the geolocation;

in response to receiving the indication that the user is at the geolocation, with one or more processors, sending the reminder to the first computing device or accessing a reminder previously sent to the first computing device;

correlating the reminder with a request for content based on a list of device identifiers stored in a user profile;

after sending or accessing the reminder, customizing, with one or more processors, content based on the given one of the content items for which the reminder was sent; and

sending, via the network, with one or more processors, the customized content to a second computing device, different from the first computing device, such that the second computing device receives content customized as a result of the first computing device detecting that the user is at the geolocation.

2. The method of claim 1, wherein:

the reminder is sent by a system configured to remind users to redeem offers on a particular device or near a particular geographic location after such a reminder is requested on another device or at another location.

3. The method of claim 1, wherein:

sending the content including the plurality of content items comprises sending a plurality of coupons or other offers redeemable online to the first computing device or another computing device;

receiving the indication that the user is to be reminded comprises receiving a reminder request responsive to an input by the user in a reminder interface on a computing device to which the content including the plurality of content items was sent, wherein,

the reminder request includes an identifier of a given coupon or other offer for which the user requests a reminder;

determining the geolocation at which the user is to be reminded comprises determining a home or work geolocation of the user;

determining the first computing device upon which the user is to be reminded comprises;

determining that the first computing device is designated in a profile of the user as a reminder recipient device and accessing a network address of the first computing device; and

sending an instruction to the first computing device to detect the presence of the first computing device within a geofence defining a boundary of the geolocation;

the indication that the user is at the geolocation is sent upon determining, with the first computing device, that;

a current geolocation of the first computing device is within a threshold distance to a geographic coordinate;

the current geolocation of the first computing device is within a bounding polygon;

or

the first computing device is within wireless range of a wireless area network associated with the second computing device;

before customizing the content, via the network, with one or more processors, a request is received for content from a second computing device that is different from the first computing device, wherein receiving the request for content from the second computing device comprises;

receiving the request for content from an Internet Protocol address to which the reminder is sent to the first computing device; and

receiving a request for web site content from a web browser executing on the second computing device; and

customizing content comprises initializing the website content to display the given coupon or other offer for which the user requests a reminder.

4. The method of claim 1, comprising:

accumulating a geolocation history of the user;

inferring, based on the location history, a home or work geolocation of the user based on cluster analysis of geolocations in the geolocation history and time of day of those geolocations, wherein;

the geolocation at which the user is to be reminded is the home or work geolocation.

5. The method of claim 4, comprising:

selecting among multiple candidate geolocations based on user network requests associated with respective candidate geolocations.

6. The method of claim 1, comprising:

steps for filtering offers identified in the indication that the user is to reminded;

steps for throttling reminders;

steps for suggesting offers; and

steps for correlating requests for content with sent reminders.

7. The method of claim 1, wherein customizing content comprises:

querying, based on products or services to which the given one of the content items pertains, a weighted, directed product-or-service graph with edges indicative of a degree to which products or services are substitutes for one another or edges indicative of a degree to which products or services are complements for one another; and

including in the customized content a content item based on the query result.

8. The method of claim 1, comprising:

creating at least part of a record in a reminders data store, the reminders data store comprising a plurality of reminder records, at least some of the reminder records each comprising;

an identifier of a respective reminder record that is unique within the reminders data store,

an identifier of a user account of a respective user requesting a respective reminder,

an identifier of a geolocation at which the respective reminder is to be presented,

an identifier of a respective computing device upon which the respective reminder is to be presented,

a respective time at which the respective reminder was requested, and

a respective plurality of reminder instances indicative of times at which a respective reminder was presented or sent.

9. The method of claim 1, comprising correlating the reminder with a request for content, while concurrently executing a plurality of reminder processes with computing devices other than the first computing device and the second computing device and pertaining to other reminders, by:

communicating with the first computing device via an Internet Protocol address;

determining that a request for content from the second computing device was received from the same Internet Protocol address and, in response, determining that the request for content is associated with the reminder due to the first computing device and the second computing device sharing a public Internet Protocol address via network address translation occurring within a router in a local area network.

10. The method of claim 1, comprising:

instructing a native application executing on the first computing device to store the reminder in a cache of reminders before determining that the first computing device is at the geolocation.

11. The method of claim 1, comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders on the first computing device in a trailing duration of time.

12. The method of claim 1, comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders in the aggregate across a plurality of computing devices in a trailing duration of time.

13. The method of claim 1, comprising:

sending the reminder from the first computing device directly to the second computing device via a wireless transmission directly from the first computing device to the second computing device.

14. The method of claim 1, comprising:

sending the reminder from the first computing device to another computing device configured to present the reminder in a communication via a local area network or wireless transmission, wherein the communication bypasses a system that sent the content including the plurality of content items.

15. The method of claim 1, wherein:

the user is a different user from a user to whom the content including the plurality of content items is sent; and

is user is adjacent the user to whom the content including the plurality of content items is sent in a social network graph.

16. The method of claim 1, comprising:

instructing the second computing device to display the given one of the content items with a different visual weight from other content items in an initial display responsive to a request for content.

17. The method of claim 1, wherein:

the customized content includes an affiliate link that causes the second computing device to request content from an affiliate network server that responds with a redirect command that causes the second computing device to request content from a merchant website associated with an offer described by the given one of the content items.

18. A tangible, non-transitory, machine-readable medium storing instructions that when executed effectuate operations comprising:

sending, via a network, with one or more processors, content including a plurality of content items;

after sending the content, receiving, via the network, with one or more processors, an indication that a user is to be reminded of a given one of the content items based on interaction with at least some of the content items;

determining, with one or more processors, a geolocation at which the user is to be reminded and a first computing device both to detect the user'"'"'s presence at the geolocation and upon which the user is to be reminded;

receiving, with one or more processors, from an application executing on the first computing device, an indication that the user is at the geolocation;

in response to receiving the indication that the user is at the geolocation, with one or more processors, sending the reminder to the first computing device or accessing a reminder previously sent to the first computing device;

correlating the reminder with a request for content based on a list of device identifiers stored in a user profile;

after sending or accessing the reminder, customizing, with one or more processors, content based on the given one of the content items for which the reminder was sent; and

sending, via the network, with one or more processors, the customized content to a second computing device, different from the first computing device, such that the second computing device receives content customized as a result of the first computing device detecting that the user is at the geolocation.

19. The medium of claim 18, wherein:

the reminder is sent by a system configured to remind users to redeem offers on a particular device or near a particular geographic location after such a reminder is requested on another device or at another location.

20. The medium of claim 18, wherein:

sending the content including the plurality of content items comprises sending a plurality of coupons or other offers redeemable online to the first computing device or another computing device;

receiving the indication that the user is to be reminded comprises receiving a reminder request responsive to an input by the user in a reminder interface on a computing device to which the content including the plurality of content items was sent, wherein,

the reminder request includes an identifier of a given coupon or other offer for which the user requests a reminder;

determining the geolocation at which the user is to be reminded comprises determining a home or work geolocation of the user;

determining the first computing device upon which the user is to be reminded comprises;

determining that the first computing device is designated in a profile of the user as a reminder recipient device and accessing a network address of the first computing device; and

sending an instruction to the first computing device to detect the presence of the first computing device within a geofence defining a boundary of the geolocation;

the indication that the user is at the geolocation is sent upon determining, with the first computing device, that;

a current geolocation of the first computing device is within a threshold distance to a geographic coordinate;

the current geolocation of the first computing device is within a bounding polygon;

or

the first computing device is within wireless range of a wireless area network associated with the second computing device;

before customizing the content, via the network, with one or more processors, a request is received for content from a second computing device that is different from the first computing device, wherein receiving the request for content from the second computing device comprises;

receiving the request for content from an Internet Protocol address to which the reminder is sent to the first computing device; and

receiving a request for web site content from a web browser executing on the second computing device; and

customizing content comprises initializing the website content to display the given coupon or other offer for which the user requests a reminder.

21. The medium of claim 18, the operations comprising:

accumulating a geolocation history of the user;

inferring, based on the location history, a home or work geolocation of the user based on cluster analysis of geolocations in the geolocation history and time of day of those geolocations, wherein;

the geolocation at which the user is to be reminded is the home or work geolocation.

22. The medium of claim 21, the operations comprising:

selecting among multiple candidate geolocations based on user network requests associated with respective candidate geolocations.

23. The medium of claim 18, the operations comprising:

steps for filtering offers identified in the indication that the user is to reminded;

steps for throttling reminders;

steps for suggesting offers; and

steps for correlating requests for content with sent reminders.

24. The medium of claim 18, wherein customizing content comprises:

querying, based on products or services to which the given one of the content items pertains, a weighted, directed product-or-service graph with edges indicative of a degree to which products or services are substitutes for one another or edges indicative of a degree to which products or services are complements for one another; and

including in the customized content a content item based on the query result.

25. The medium of claim 18, the operations comprising:

creating at least part of a record in a reminders data store, the reminders data store comprising a plurality of reminder records, at least some of the reminder records each comprising;

an identifier of a respective reminder record that is unique within the reminders data store,

an identifier of a user account of a respective user requesting a respective reminder,

an identifier of a geolocation at which the respective reminder is to be presented,

an identifier of a respective computing device upon which the respective reminder is to be presented,

a respective time at which the respective reminder was requested, and

a respective plurality of reminder instances indicative of times at which a respective reminder was presented or sent.

26. The medium of claim 18, the operations comprising correlating the reminder with a request for content, while concurrently executing a plurality of reminder processes with computing devices other than the first computing device and the second computing device and pertaining to other reminders, by:

communicating with the first computing device via an Internet Protocol address;

determining that a request for content from the second computing device was received from the same Internet Protocol address and, in response, determining that the request for content is associated with the reminder due to the first computing device and the second computing device sharing a public Internet Protocol address via network address translation occurring within a router in a local area network.

27. The medium of claim 18, the operations comprising:

instructing a native application executing on the first computing device to store the reminder in a cache of reminders before determining that the first computing device is at the geolocation.

28. The medium of claim 18, the operations comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders on the first computing device in a trailing duration of time.

29. The medium of claim 18, the operations comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders in the aggregate across a plurality of computing devices in a trailing duration of time.

30. The medium of claim 18, the operations comprising:

sending the reminder from the first computing device directly to the second computing device via a wireless transmission directly from the first computing device to the second computing device.

31. The medium of claim 18, the operations comprising:

sending the reminder from the first computing device to another computing device configured to present the reminder in a communication via a local area network or wireless transmission, wherein the communication bypasses a system that sent the content including the plurality of content items.

32. The medium of claim 18, wherein:

the user is a different user from a user to whom the content including the plurality of content items is sent; and

is user is adjacent the user to whom the content including the plurality of content items is sent in a social network graph.

33. The medium of claim 18, the operations comprising:

instructing the second computing device to display the given one of the content items with a different visual weight from other content items in an initial display responsive to a request for content.

34. The medium of claim 18, wherein:

the customized content includes an affiliate link that causes the second computing device to request content from an affiliate network server that responds with a redirect command that causes the second computing device to request content from a merchant website associated with an offer described by the given one of the content items.

35. A method of reminding a user, with reminder sent to a mobile computing device, to access content on another computing device, such as a desktop computer, when the mobile computing device detects proximity to the other computing device and customizing content accessed with the other computing device based on the reminder, the method comprising:

sending, via a network, with one or more processors, content including a plurality of content items;

after sending the content, receiving, via the network, with one or more processors, an indication that a user is to be reminded of a given one of the content items based on interaction with at least some of the content items;

determining, with one or more processors, a geolocation at which the user is to be reminded and a first computing device both to detect the user'"'"'s presence at the geolocation and upon which the user is to be reminded;

receiving, with one or more processors, from an application executing on the first computing device, an indication that the user is at the geolocation;

in response to receiving the indication that the user is at the geolocation, with one or more processors, sending the reminder to the first computing device or accessing a reminder previously sent to the first computing device;

correlating the reminder with a request for content based on a list of device identifiers stored in a user profile;

after sending or accessing the reminder, customizing, with one or more processors, content based on the given one of the content items for which the reminder was sent; and

sending, via the network, with one or more processors, the customized content to a second computing device, different from the first computing device, such that the second computing device receives content customized as a result of the first computing device detecting that the user is at the geolocation, wherein;

the customized content includes an affiliate link that causes the second computing device to request content from an affiliate network server that responds with a redirect command that causes the second computing device to request content from a merchant website associated with an offer described by the given one of the content items.

36. The method of claim 35, wherein:

the reminder is sent by a system configured to remind users to redeem offers on a particular device or near a particular geographic location after such a reminder is requested on another device or at another location.

37. The method of claim 35, wherein:

sending the content including the plurality of content items comprises sending a plurality of coupons or other offers redeemable online to the first computing device or another computing device;

receiving the indication that the user is to be reminded comprises receiving a reminder request responsive to an input by the user in a reminder interface on a computing device to which the content including the plurality of content items was sent, wherein,

the reminder request includes an identifier of a given coupon or other offer for which the user requests a reminder;

determining the geolocation at which the user is to be reminded comprises determining a home or work geolocation of the user;

determining the first computing device upon which the user is to be reminded comprises;

determining that the first computing device is designated in a profile of the user as a reminder recipient device and accessing a network address of the first computing device; and

sending an instruction to the first computing device to detect the presence of the first computing device within a geofence defining a boundary of the geolocation;

the indication that the user is at the geolocation is sent upon determining, with the first computing device, that;

a current geolocation of the first computing device is within a threshold distance to a geographic coordinate;

the current geolocation of the first computing device is within a bounding polygon;

or

the first computing device is within wireless range of a wireless area network associated with the second computing device;

before customizing the content, via the network, with one or more processors, a request is received for content from a second computing device that is different from the first computing device, wherein receiving the request for content from the second computing device comprises;

receiving the request for content from an Internet Protocol address to which the reminder is sent to the first computing device; and

receiving a request for web site content from a web browser executing on the second computing device; and

customizing content comprises initializing the website content to display the given coupon or other offer for which the user requests a reminder.

38. The method of claim 35, comprising:

accumulating a geolocation history of the user;

inferring, based on the location history, a home or work geolocation of the user based on cluster analysis of geolocations in the geolocation history and time of day of those geolocations, wherein;

the geolocation at which the user is to be reminded is the home or work geolocation.

39. The method of claim 38, comprising:

selecting among multiple candidate geolocations based on user network requests associated with respective candidate geolocations.

40. The method of claim 38, comprising:

steps for filtering offers identified in the indication that the user is to reminded;

steps for throttling reminders;

steps for suggesting offers; and

steps for correlating requests for content with sent reminders.

41. The method of claim 38, wherein customizing content comprises:

querying, based on products or services to which the given one of the content items pertains, a weighted, directed product-or-service graph with edges indicative of a degree to which products or services are substitutes for one another or edges indicative of a degree to which products or services are complements for one another; and

including in the customized content a content item based on the query result.

42. The method of claim 38, comprising:

creating at least part of a record in a reminders data store, the reminders data store comprising a plurality of reminder records, at least some of the reminder records each comprising;

an identifier of a respective reminder record that is unique within the reminders data store,

an identifier of a user account of a respective user requesting a respective reminder,

an identifier of a geolocation at which the respective reminder is to be presented,

an identifier of a respective computing device upon which the respective reminder is to be presented,

a respective time at which the respective reminder was requested, and

a respective plurality of reminder instances indicative of times at which a respective reminder was presented or sent.

43. The method of claim 38, comprising correlating the reminder with a request for content, while concurrently executing a plurality of reminder processes with computing devices other than the first computing device and the second computing device and pertaining to other reminders, by:

communicating with the first computing device via an Internet Protocol address;

determining that the a request for content from the second computing device was received from the same Internet Protocol address and, in response, determining that the request for content is associated with the reminder due to the first computing device and the second computing device sharing a public Internet Protocol address via network address translation occurring within a router in a local area network.

44. The method of claim 38, comprising correlating the reminder with a request for content based on a list of device identifiers stored in a user profile.

45. The method of claim 38, comprising:

instructing a native application executing on the first computing device to store the reminder in a cache of reminders before determining that the first computing device is at the geolocation.

46. The method of claim 38, comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders on the first computing device in a trailing duration of time.

47. The method of claim 38, comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders in the aggregate across a plurality of computing devices in a trailing duration of time.

48. The method of claim 38, comprising:

sending the reminder from the first computing device directly to the second computing device via a wireless transmission directly from the first computing device to the second computing device.

49. The method of claim 38, comprising:

sending the reminder from the first computing device to another computing device configured to present the reminder in a communication via a local area network or wireless transmission, wherein the communication bypasses a system that sent the content including the plurality of content items.

50. The method of claim 38, wherein:

the user is a different user from a user to whom the content including the plurality of content items is sent; and

is user is adjacent the user to whom the content including the plurality of content items is sent in a social network graph.

51. The method of claim 38, comprising:

instructing the second computing device to display the given one of the content items with a different visual weight from other content items in an initial display responsive to a request for content.

66. The medium of claim 50, the operations comprising:

sending the reminder from the first computing device to another computing device configured to present the reminder in a communication via a local area network or wireless transmission, wherein the communication bypasses a system that sent the content including the plurality of content items.

52. A tangible, non-transitory, machine-readable medium storing instructions that when executed effectuate operations comprising:

sending, via a network, with one or more processors, content including a plurality of content items;

after sending the content, receiving, via the network, with one or more processors, an indication that a user is to be reminded of a given one of the content items based on interaction with at least some of the content items;

determining, with one or more processors, a geolocation at which the user is to be reminded and a first computing device both to detect the user'"'"'s presence at the geolocation and upon which the user is to be reminded;

receiving, with one or more processors, from an application executing on the first computing device, an indication that the user is at the geolocation;

in response to receiving the indication that the user is at the geolocation, with one or more processors, sending the reminder to the first computing device or accessing a reminder previously sent to the first computing device;

after sending or accessing the reminder, customizing, with one or more processors, content based on the given one of the content items for which the reminder was sent; and

sending, via the network, with one or more processors, the customized content to a second computing device, different from the first computing device, such that the second computing device receives content customized as a result of the first computing device detecting that the user is at the geolocation, wherein;

the customized content includes an affiliate link that causes the second computing device to request content from an affiliate network server that responds with a redirect command that causes the second computing device to request content from a merchant website associated with an offer described by the given one of the content items.

53. The medium of claim 52, wherein:

the reminder is sent by a system configured to remind users to redeem offers on a particular device or near a particular geographic location after such a reminder is requested on another device or at another location.

54. The medium of claim 52, wherein:

sending the content including the plurality of content items comprises sending a plurality of coupons or other offers redeemable online to the first computing device or another computing device;

receiving the indication that the user is to be reminded comprises receiving a reminder request responsive to an input by the user in a reminder interface on a computing device to which the content including the plurality of content items was sent, wherein,

the reminder request includes an identifier of a given coupon or other offer for which the user requests a reminder;

determining the geolocation at which the user is to be reminded comprises determining a home or work geolocation of the user;

determining the first computing device upon which the user is to be reminded comprises;

determining that the first computing device is designated in a profile of the user as a reminder recipient device and accessing a network address of the first computing device; and

sending an instruction to the first computing device to detect the presence of the first computing device within a geofence defining a boundary of the geolocation;

the indication that the user is at the geolocation is sent upon determining, with the first computing device, that;

a current geolocation of the first computing device is within a threshold distance to a geographic coordinate;

the current geolocation of the first computing device is within a bounding polygon;

or

the first computing device is within wireless range of a wireless area network associated with the second computing device;

before customizing the content, via the network, with one or more processors, a request is received for content from a second computing device that is different from the first computing device, wherein receiving the request for content from the second computing device comprises;

receiving the request for content from an Internet Protocol address to which the reminder is sent to the first computing device; and

receiving a request for web site content from a web browser executing on the second computing device; and

customizing content comprises initializing the website content to display the given coupon or other offer for which the user requests a reminder.

55. The medium of claim 52, the operations comprising:

accumulating a geolocation history of the user;

inferring, based on the location history, a home or work geolocation of the user based on cluster analysis of geolocations in the geolocation history and time of day of those geolocations, wherein;

the geolocation at which the user is to be reminded is the home or work geolocation.

56. The medium of claim 55, the operations comprising:

selecting among multiple candidate geolocations based on user network requests associated with respective candidate geolocations.

57. The medium of claim 52, the operations comprising:

steps for filtering offers identified in the indication that the user is to reminded;

steps for throttling reminders;

steps for suggesting offers; and

steps for correlating requests for content with sent reminders.

58. The medium of claim 52, wherein customizing content comprises:

querying, based on products or services to which the given one of the content items pertains, a weighted, directed product-or-service graph with edges indicative of a degree to which products or services are substitutes for one another or edges indicative of a degree to which products or services are complements for one another; and

including in the customized content a content item based on the query result.

59. The medium of claim 52, the operations comprising:

creating at least part of a record in a reminders data store, the reminders data store comprising a plurality of reminder records, at least some of the reminder records each comprising;

an identifier of a respective reminder record that is unique within the reminders data store,

an identifier of a user account of a respective user requesting a respective reminder,

an identifier of a geolocation at which the respective reminder is to be presented,

an identifier of a respective computing device upon which the respective reminder is to be presented,

a respective time at which the respective reminder was requested, and

a respective plurality of reminder instances indicative of times at which a respective reminder was presented or sent.

60. The medium of claim 52, the operations comprising correlating the reminder with a request for content, while concurrently executing a plurality of reminder processes with computing devices other than the first computing device and the second computing device and pertaining to other reminders, by:

communicating with the first computing device via an Internet Protocol address;

determining that a request for content from the second computing device was received from the same Internet Protocol address and, in response, determining that the request for content is associated with the reminder due to the first computing device and the second computing device sharing a public Internet Protocol address via network address translation occurring within a router in a local area network.

61. The medium of claim 52, the operations comprising correlating the reminder with a request for content based on a list of device identifiers stored in a user profile.

62. The medium of claim 52, the operations comprising:

instructing a native application executing on the first computing device to store the reminder in a cache of reminders before determining that the first computing device is at the geolocation.

63. The medium of claim 52, the operations comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders on the first computing device in a trailing duration of time.

64. The medium of claim 52, the operations comprising:

before sending the reminder, determining that the user has not received more than a threshold amount of reminders in the aggregate across a plurality of computing devices in a trailing duration of time.

65. The medium of claim 52, the operations comprising:

sending the reminder from the first computing device directly to the second computing device via a wireless transmission directly from the first computing device to the second computing device.

67. The medium of claim 52, wherein:

the user is a different user from a user to whom the content including the plurality of content items is sent; and

is user is adjacent the user to whom the content including the plurality of content items is sent in a social network graph.

68. The medium of claim 52, the operations comprising:

instructing the second computing device to display the given one of the content items with a different visual weight from other content items in an initial display responsive to a request for content.