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Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

  • US 10,074,110 B2
  • Filed: 11/11/2008
  • Issued: 09/11/2018
  • Est. Priority Date: 10/06/2003
  • Status: Active Grant
First Claim
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1. A method comprising:

  • detecting, via a routing apparatus, a location of a mobile device;

    determining a location of an advertiser, associated with an advertisement, in a detected geographic area of the detected location of the mobile device;

    automatically providing content of a content provider, via a wireless communication network, to the mobile device in response to detecting that the mobile device entered a wireless access zone of the detected geographic area, the content comprising a first telephonic reference in the advertisement of the advertiser, wherein the advertisement;

    (a) is provided in visual indicia to a user interface of a display device of the mobile device;

    (b) identifies the determined location of the advertiser in the detected geographic area of the detected location of the mobile device; and

    (c) comprises a selectable representation of a first telephonic reference for initiating a telephone call, by the mobile device, in response to selection, via the user interface of the display device, of the representation of the first telephonic reference by a user of the mobile device;

    receiving, via the routing apparatus via the wireless communication network, the telephone call and identifying, via the routing apparatus, in response to the telephone call received in response to the selection of the first telephonic reference, a second telephonic reference of the advertiser, the second telephone reference is determined, via the routing apparatus, in response to decoding encoded information that scrambled the first telephonic reference, the first telephonic reference is assigned to a plurality of entities;

    automatically routing, via the routing apparatus, the telephone call, in part by at least one voice over Internet protocol, between the mobile device and a communication device of the advertiser in response to detecting a selection, via the user interface, of the second telephonic reference of the advertiser;

    charging the advertiser a predetermined fee for the advertisement provided to the display device of the mobile device, in response to the connecting of the telephone call to the communication device of the advertiser compensating the content provider in response to charging the advertiser the predetermined fee;

    in response to detecting the predetermined fee exceeds a budget for the advertiser during a predetermined time period, deactivating the advertisement for the remainder of the predetermined time period such that the advertisement is inaccessible via the mobile device; and

    presenting the advertiser an option to reactivate the advertisement for the remainder of the predetermined time period upon receipt of additional funds.

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