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Application server and/or method for supporting mobile electronic commerce

  • US 10,074,117 B2
  • Filed: 05/12/2008
  • Issued: 09/11/2018
  • Est. Priority Date: 05/10/2007
  • Status: Active Grant
First Claim
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1. An electronic platform to facilitate mobile commerce transactions between merchants and mobile device users, said platform comprising:

  • one or more processors; and

    one or more non-transitory computer readable mediums having computer executable instructions that, when executed by the one or more processors, cause the one or more processors to;

    provide a user interface to a merchant;

    receive from the merchant via the user interface a plurality of parameter settings operations for the merchant;

    monitor messages exchanged between the platform and the mobile device users accessing the platform over a wireless telecommunications network via respective mobile devices;

    group messages into a conversation based on an identification of a mobile device;

    keep track of a state of the conversation;

    render mobile content in response to receiving a request from the mobile device for mobile content, said request being related to the merchant and said mobile content being rendered in accordance with the parameter settings entered via the user interface, wherein the rendered content includes content viewable by a mobile browser of the mobile device; and

    send the rendered mobile content as part of a new message in the conversation to the mobile device from which the request was received;

    wherein the mobile content is adjusted by the platform depending upon the state of the conversation.

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