Application server and/or method for supporting mobile electronic commerce
First Claim
1. An electronic platform to facilitate mobile commerce transactions between merchants and mobile device users, said platform comprising:
- one or more processors; and
one or more non-transitory computer readable mediums having computer executable instructions that, when executed by the one or more processors, cause the one or more processors to;
provide a user interface to a merchant;
receive from the merchant via the user interface a plurality of parameter settings operations for the merchant;
monitor messages exchanged between the platform and the mobile device users accessing the platform over a wireless telecommunications network via respective mobile devices;
group messages into a conversation based on an identification of a mobile device;
keep track of a state of the conversation;
render mobile content in response to receiving a request from the mobile device for mobile content, said request being related to the merchant and said mobile content being rendered in accordance with the parameter settings entered via the user interface, wherein the rendered content includes content viewable by a mobile browser of the mobile device; and
send the rendered mobile content as part of a new message in the conversation to the mobile device from which the request was received;
wherein the mobile content is adjusted by the platform depending upon the state of the conversation.
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Accused Products
Abstract
An electronic platform (10) for facilitating mobile commerce transactions includes: a user interface (20) that is provided to a user (60), the user interface (20) being operable to retrieve from the user (60) a plurality of settings for different parameters that regulate a manner in which the platform (10) operates for a given entity that is being served by the platform (10); a conversation tracking engine (40) that monitors messages exchanged between the platform (10) and mobile device users (72) accessing the platform (10), the conversation tracking engine (40) being operative to recognize which ones of selected monitored messages together form a common conversation and keep track of a current state of that conversation; and, a mobile content rendering engine (30) that is operable to dynamically render mobile content in response to the platform (10) receiving a request from a mobile device (74) for mobile content, the mobile content being rendered in accordance with the parameter settings entered via the user interface (20).
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Citations
17 Claims
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1. An electronic platform to facilitate mobile commerce transactions between merchants and mobile device users, said platform comprising:
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one or more processors; and one or more non-transitory computer readable mediums having computer executable instructions that, when executed by the one or more processors, cause the one or more processors to; provide a user interface to a merchant; receive from the merchant via the user interface a plurality of parameter settings operations for the merchant; monitor messages exchanged between the platform and the mobile device users accessing the platform over a wireless telecommunications network via respective mobile devices; group messages into a conversation based on an identification of a mobile device; keep track of a state of the conversation; render mobile content in response to receiving a request from the mobile device for mobile content, said request being related to the merchant and said mobile content being rendered in accordance with the parameter settings entered via the user interface, wherein the rendered content includes content viewable by a mobile browser of the mobile device; and send the rendered mobile content as part of a new message in the conversation to the mobile device from which the request was received; wherein the mobile content is adjusted by the platform depending upon the state of the conversation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for facilitating mobile commerce transactions between merchants and mobile device users, said method carried out by one or more processors of an electronic platform and comprising:
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providing a user interface to a merchant; receiving from the merchant via the user interface a plurality of parameter settings that regulate operations for the merchant; monitoring messages exchanged between the platform and mobile device users accessing the platform over a wireless telecommunications network via respective mobile devices; grouping messages into a conversation based on an identification of a mobile device; keeping track of a state of the conversation; rendering mobile content in response to receiving a request from a mobile device for mobile content, said request being related to the merchant and said mobile content being rendered in accordance with the parameter settings entered via the user interface, wherein the rendered content includes content viewable by a mobile browser of the mobile device; and sending the rendered mobile content as part of a new message in the conversation to the mobile device from which the request was received; wherein the mobile content is adjusted by the platform depending upon the state of the conversation. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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Specification