Method, apparatus, and system for displaying order information

• US 10,078,621 B2
• Filed: 02/12/2015
• Issued: 09/18/2018
• Est. Priority Date: 02/17/2014
• Status: Active Grant

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Luo, Yunguang, Li, Long
• Primary Examiner(s): Ries, Laurie A
• Application Number:
  US14/621,143
• Publication Number:
  US 20150234791A1
• Time in Patent Office: 1,314 Days
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

Embodiments of the present application relate to a method and system for displaying images in a background display area of a target page. The method includes receiving a request to display a target page, wherein the target page includes a background display area and a foreground display area, determining a target image, wherein the target image includes image information associated with a product object in at least part of the order history records of the current user, and causing the target image to be displayed in the background display area.

Claims

1. A method comprising:

receiving a request to display a target page, wherein the target page includes a background display area and a foreground display area; and

in response to receiving the request to display the target page;

determining a target image to be displayed in the background display area, wherein the target image includes image information associated with a product object in at least part of order history records of a current user;

causing the target image to be displayed in the background display area; and

dynamically updating the background display area based at least in part on a change to the order history records of the user.

2. The method as described in claim 1, wherein the determining of the target image comprises:

obtaining at least part of the order history records of the current user;

extracting corresponding product object image information from record information associated with the at least part of the order history records of the current user; and

generating the target image based at least in part on the extracted corresponding product object image information.

3. The method as described in claim 2, wherein the request to display the target page includes product object category information, and

wherein the extracting of the corresponding product object image information from the record information associated with the at least part of order history records of the current user comprises:

acquiring at least part of the order history records that is determined to match the product object category information from among the order history records of the current user, wherein the at least part of the order history records that is determined to match the product object category information is determined according to a similarity threshold.

4. The method as described in claim 3, wherein:

the request to display the target page comprises application information; and

the product object category information is determined according to the application information.

5. The method as described in claim 3, further comprising:

detecting a new order generation event of the current user;

in response to detecting the new order generation event, extracting newly extracted product object image information from a newly generated order associated with the new order generation event;

searching for target images corresponding to the category information of product objects associated with the newly generated order; and

updating found target images associated with the searching for the target images, wherein the found target images are updated by using the newly extracted product object image information.

6. The method as described in claim 2, wherein:

the background display area comprises a plurality of display zones; and

the generating of the target image based on the product object image information for each extracted product object comprises;

adding the product object image information for each extracted product object to a corresponding separate one of the plurality of display zones in the background display area, and generating the target page.

7. The method as described in claim 6, wherein the adding of the product object image information for each extracted product object to a corresponding separate one of the plurality of display zones in the background display area and the generating the target page comprises:

determining, on the basis of acquired generation time information for the at least part of the order history records of the current user, a sequence of image information on corresponding product objects extracted from the information of the obtained at least the part of the order history records of the current user; and

adding the product object image information in the determined sequence to each of the plurality of display zones of the background display area.

8. The method as described in claim 1, further comprising:

detecting a new order generation event of the current user;

in response to detecting the new order generation event, extracting newly extracted product object image information from a newly generated order associated with the new order generation event; and

using the newly extracted product object image information to update the target image.

9. The method as described in claim 1, wherein the target page is a video target page, and

wherein the target image includes image information of a video product object in the at least part of the order history records of the current user.

10. The method of claim 1, further comprising:

dynamically updating the background display area with one or more updated target images based at least in part on one or more orders placed or updated by the user since a the target image was caused to be displayed in the background display area.

11. The method of claim 1, wherein the determining of the target image comprises:

obtaining a product category associated with the target page;

obtaining the at least the part of the order history records of the current user, wherein the at least the part of order history records of the current user is associated with the product category; and

obtaining the target image.

12. The method of claim 11, wherein the obtaining the target image comprises:

obtaining the target image based at least in part on the product category of the target page and at least the part of the order history records of the current user.

13. The method of claim 1, wherein the background display area and the foreground display area are associated with a product category, and wherein the product object is associated with the product category.

14. The method of claim 1, wherein the foreground display area is displayed as an overlay in relation to the background display area.

15. The method of claim 1, wherein the background display area is dynamically updated with one or more changes in a status of an order associated with the product object.

16. The method of claim 15, wherein the background display area is updated contemporaneously with the one or more changes in the status of the order associated with the product object.

17. The method of claim 1, wherein dynamically updating the background display area comprises updating the target image to be displayed in the background display area.

18. The method of claim 1, wherein the target image to be displayed in the background display area is displayed in the form of a link such that in response to selection of the target image detailed information associated with an order corresponding to the product object is displayed.

19. The method of claim 18, wherein the order corresponding to the product object is an order that is included in the order history of the current user.

20. The method of claim 1, wherein dynamically updating the background display area comprises:

determining that the order history records of the user has changed since the target image was displayed in the background display area; and

updating the background display area to comprise an image associated with the change to the order history records of the user.

21. A device comprising:

at least one processor configured to;

receive a request to display a target page, wherein the target page includes a background display area and a foreground display area;

in response to receiving the request to display the target page;

determine a target image to be displayed in the background display area, wherein the target image includes image information associated with a product object in at least part of order history records of a current user;

cause the target image to be displayed in the background display area; and

dynamically update the background display area based at least in part on a change to the order history records of the user; and

a memory coupled to the one or more processors and configured to provide the one or more processors with instructions.

22. A device comprising:

at least one processor configured to;

receive a target image request from a client; and

in response to receiving the target image from the client;

determine the target image to be displayed in a background display area of a target page, wherein the target image includes target information of one or more product objects in at least part of one or more order history records of a current user;

communicate the target image to the client for the client to display in relation to a target page, wherein the target page includes the background display area and a foreground display area, and wherein the target image is displayed in the background display area of the target page; and

dynamically update the background display area based at least in part on a change to the order history records of the user.

23. A computer program product embodied in a tangible non-transitory computer-readable storage medium and comprising computer instructions for:

receiving a request to display a target page, wherein the target page includes a background display area and a foreground display area; and

in response to receiving the request to display the target image;

determining a target image to be displayed in the background display area, wherein the target image includes image information associated with a product object in at least part of order history records of a current user;

causing the target image to be displayed in the background display area and

dynamically updating the background display area based at least in part on a change to the order history records of the user.