Digital image and content display systems and methods

• US 10,078,707 B2
• Filed: 09/01/2015
• Issued: 09/18/2018
• Est. Priority Date: 03/22/2012
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Lee, Amy
• Primary Examiner(s): Nguyen, Quang N
• Application Number:
  US14/842,576
• Publication Number:
  US 20150370815A1
• Time in Patent Office: 1,113 Days
• Field of Search: 709203, 709206, 709217, 709219, 709223, 709224, 709226, 709228, 709229, 709230, 709231, 709232, 709238, 707737, 707738, 706 15, 345629
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/154 Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

Disclosed herein are systems and methods for displaying images and contextually relevant content on a digital content platform, such as a web page. In one embodiment, for example, the systems and methods include receiving a request for content call from an end-user device, identifying content that is contextually relevant to the image, delivering the content to the end-user device, and delivering a computer-readable instruction that causes the end-user device to perform an animation that displays the content in a spatial relationship with respect to the image as originally published. The spatial relationship is defined such that the content appears to be displayed on a backside of the image.

Claims

1. A method, comprising:

receiving a request for content call from a device;

identifying contextually relevant content that is contextually relevant to an image published on a digital content platform;

delivering the contextually relevant content to the device; and

delivering a computer-readable instruction that causes the device to perform an animation that displays the contextually relevant content in a spatial relationship with respect to the image as published,

wherein the spatial relationship is defined such that the contextually relevant content appears to be displayed on a backside of the image,

wherein the contextually relevant content is identified using at least one of a crowdsourcing network, a thematic tag associated with a thematic tagging engine, or text published proximate to the image.

2. The method of claim 1, wherein the content is identified using the crowdsourcing network.

3. The method of claim 1, wherein the content is identified using the thematic tagging engine.

4. The method of claim 1, wherein the content is identified using the text published proximate to the image.

5. The method of claim 1, wherein the computer-readable instruction that causes the device to perform the animation incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.

6. The method of claim 1, comprising:

delivering computer-readable instructions that cause the device to communicate data directly with a content server.

7. A non-transitory computer-readable storage medium, stored on a content server, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to;

receive a request for content call from a device;

identify contextually relevant content that is contextually relevant to an image published on a digital content platform;

deliver the contextually relevant content to the device; and

deliver a computer-readable instruction that causes the device to perform an animation that displays the contextually relevant content in a spatial relationship with respect to the image as published,

wherein the spatial relationship is defined such that the contextually relevant content appears to be displayed on a backside of the image,

wherein the contextually relevant content is identified using at least one of a crowdsourcing network, a thematic tag associated with a thematic tagging engine, or text published proximate to the image.

8. The non-transitory computer-readable storage medium of claim 7, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to the crowdsourcing network, and receive the contextually relevant content from the crowdsourcing network.

9. The non-transitory computer-readable storage medium of claim 7, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to the thematic tagging engine, and receive the contextually relevant content from the thematic tagging engine.

10. The non-transitory computer-readable storage medium of claim 7, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to deliver the image to the thematic tagging engine, and receive the thematic tag from the thematic tagging engine.

11. The non-transitory computer-readable storage medium of claim 10, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to identify the contextually relevant content for the image using the thematic tag.

12. The non-transitory computer-readable storage medium of claim 7, wherein the contextually relevant content for the image is identified using the text published proximate to the image.

13. The non-transitory computer-readable storage medium of claim 7, wherein the computer-readable instruction that causes the device to perform the animation incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.

14. A non-transitory computer-readable storage medium, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to;

publish multiple images on a user interface;

request additional content from a content server in response to activation of an image of the multiple images;

receive contextually relevant content for the image from the content server; and

perform an animation that modifies the image and displays the contextually relevant content in a spatial relationship with the image,

wherein the spatial relationship is defined such that the contextually relevant content appears to be displayed on a backside of the image,

wherein the contextually relevant content is identified using at least one of a crowdsourcing network, a thematic tag associated with a thematic tagging engine, or text published proximate to the image.

15. The non-transitory computer-readable storage medium of claim 14, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to the crowdsourcing network, and receive the contextually relevant content from the crowdsourcing network.

16. The non-transitory computer-readable storage medium of claim 14, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to provide the image to the thematic tagging engine, and receive the contextually relevant content from the thematic tagging engine.

17. The non-transitory computer-readable storage medium of claim 14, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to deliver the image to the thematic tagging engine, and receive the thematic tag from the thematic tagging engine.

18. The non-transitory computer-readable storage medium of claim 17, comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to identify the contextually relevant content for the image using the thematic tag.

19. The non-transitory computer-readable storage medium of claim 14, wherein the contextually relevant content for the image is identified using the text published proximate to the image.

20. The non-transitory computer-readable storage medium of claim 14, wherein the instructions that cause the processing device to perform the animation that modifies the image incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.