Interface for cross-channel advertising campaign
First Claim
Patent Images
1. A method for managing a cross-channel advertising campaign, the method comprising:
- receiving, via a first interface on a computing system, original advertising content designed for display in a first advertising channel;
converting, by a processor in the computing system, original advertising content into converted advertising content for display in a second advertising channel when at least one difference exists in a characteristic of the first advertising channel and a characteristic of the second advertising channel, the characteristics including at least one of;
a capability to display animated graphics;
a capability to display still graphics;
a size of a display screen;
a number of pixels in a display screen;
oran aspect ratio of a display screen;
displaying, in a second interface on the computing system, the converted advertising content; and
displaying, in a third interface on the computing system, a first graphical object and a second graphical object, wherein sizes of components in the first graphical object and the second graphical object represent values associated with the first advertising channel and the second advertising channel, and wherein a size of a first component in the first graphical object represents a number of impressions targeted to occur in the first advertising channel;
receiving a modification to the size of the first component in the first graphical object;
responsive to receiving the modification to the size of the first component in the first graphical object;
modifying the number of impressions targeted to occur in the first advertising channel;
modifying a size of a first component of the second graphical object automatically corresponding to the modification to the size of the first component in the first graphical object; and
modifying the number of impressions targeted to occur in the second advertising channel.
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Abstract
A cross-channel advertising campaign system is provided. The system comprises a memory, a processor, and an application. The application is stored in the memory, executable by the processor, and configured such that the cross-channel advertising campaign system receives advertising content designed for display in a first advertising channel, and further configured such that the advertising content is converted into a design for display in a second advertising channel. The conversion includes associating an address in the first advertising channel and an address in the second advertising channel with a single user.
12 Citations
6 Claims
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1. A method for managing a cross-channel advertising campaign, the method comprising:
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receiving, via a first interface on a computing system, original advertising content designed for display in a first advertising channel; converting, by a processor in the computing system, original advertising content into converted advertising content for display in a second advertising channel when at least one difference exists in a characteristic of the first advertising channel and a characteristic of the second advertising channel, the characteristics including at least one of; a capability to display animated graphics; a capability to display still graphics; a size of a display screen; a number of pixels in a display screen;
oran aspect ratio of a display screen; displaying, in a second interface on the computing system, the converted advertising content; and displaying, in a third interface on the computing system, a first graphical object and a second graphical object, wherein sizes of components in the first graphical object and the second graphical object represent values associated with the first advertising channel and the second advertising channel, and wherein a size of a first component in the first graphical object represents a number of impressions targeted to occur in the first advertising channel; receiving a modification to the size of the first component in the first graphical object; responsive to receiving the modification to the size of the first component in the first graphical object; modifying the number of impressions targeted to occur in the first advertising channel; modifying a size of a first component of the second graphical object automatically corresponding to the modification to the size of the first component in the first graphical object; and modifying the number of impressions targeted to occur in the second advertising channel. - View Dependent Claims (2, 3, 4, 5, 6)
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Specification