Systems and methods of dynamically providing information at detection of exit intent on a mobile computing device

• US 10,082,945 B2
• Filed: 01/20/2017
• Issued: 09/25/2018
• Est. Priority Date: 01/21/2016
• Status: Active Grant

• Current Assignee: Wunderkind Corporation
• Original Assignee: Bounce Exchange Incorporated
• Inventors: Urban, Ryan Joshua, Wu, Bing, Rubin, Benzion Gribetz, West, Joseph, Abdulzade, Namik
• Primary Examiner(s): Yi, Rinna
• Application Number:
  US15/410,810
• Publication Number:
  US 20170212874A1
• Time in Patent Office: 613 Days
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06F 3/0485 Scrolling or panning
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems and methods are provided to determine that an input to the web browser that displays a web page on a mobile computing device is received, and compare a determined property of the received input with at least one reference value that corresponds to the property. An intent to exit the displayed webpage is detected when the determined property of the received input is the same as or exceeds the at least one reference value. A message is displayed on the display of the mobile computing device based on the determination of intent to exit the displayed web page.

Claims

1. A method comprising:

determining, at a mobile computing device that displays a webpage in a web browser on a display, that an input to the web browser is received from a user, the input having at least one property selected from a group consisting of a slide operation, a scroll operation, a selection of a browser navigation button, a change in display screen size of the web browser, a webpage exit option, a force, a dwell time, a direction, a velocity, and an acceleration;

comparing, at the mobile computing device, the determined at least one property of the received input with at least one reference value that corresponds to the at least one property, the at least one reference value stored at the mobile computing device, wherein the at least one reference value is based on a type of the received input, the at least one reference value being different for each at least one property;

determining, based on the comparing at the mobile computing device, an intent to exit the displayed webpage when the determined at least one property of the received input is the same as or exceeds the at least one reference value;

monitoring the web browser to determine when the webpage has changed from one which includes at least one identifying character located in a uniform resource locator (URL) of the webpage to one which the at least one identifying character is absent; and

displaying, on the display of the mobile computing device, a message providing information of interest generated from a server when the at least one identifying character is absent and based on the determination of intent to exit the displayed web page.

2. The method of claim 1, wherein the message is displayed on the display of the mobile computing device when the display screen size of the web browser is determined to change based on the comparison between the determined at least one property and the at least one reference value.

3. The method of claim 1, wherein the message is displayed on the display of the mobile computing device when the comparison determines that at least one from the group consisting of a back button, a forward button, a bookmark list button, and a menu button is selected.

4. The method of claim 3, further comprising:

transmitting, from the server to the mobile computing device, a window history state object that corresponds a web browser'"'"'s currently displayed web page, and a custom triggering object;

reading, at the mobile computing device, the custom triggering object when the forward button or back button is selected; and

displaying the message, on the display of the mobile computing device, based on the custom triggering object.

5. The method of claim 1, wherein the determining the intent to exit is based on determining a configuration of the mobile computing device.

6. The method of claim 5, wherein the determining the configuration comprises:

determining the configuration based on at least one from the group consisting of;

an operating system, a model of the mobile computing device, a manufacturer of the mobile computing device, and at least one operational setting of the mobile computing device.

7. The method of claim 1, wherein the at least one reference value stored at the mobile computing device includes at least one from the group consisting of:

a threshold scroll value, a threshold slide value, at least one value corresponding to a threshold change in the display screen size of the web browser.

8. The method of claim 7, wherein the scroll operation includes a downward scroll operation that is equal to or greater than the threshold scroll value, and an upward scroll operation.

9. The method of claim 1, further comprising:

displaying, at the mobile computing device, at least one of a selectable image, selectable text, a selectable button, and a selectable link; and

redirecting, at the mobile computing device, a user to information of interest based on a received selection of at least one of the selectable image, the selectable text, the selectable button, and the selectable link.

10. The method of claim 9, wherein the redirecting comprises:

displaying, on the display of the mobile computing device, the information of interest in at least one from the group consisting of the displayed message, a different portion of a website that includes the displayed webpage, a new webpage of a different website from the displayed webpage, or an advertisement.

11. The method of claim 1, wherein the webpage exit option is selected from the group consisting of:

a webpage tab a menu, a bookmark list button, a web address area, a home button, and an application.

12. The method of claim 1, wherein the received input of the scroll operation is selected from the group consisting of:

an upward scroll operation and a downward scroll operation.

13. The method of claim 12, wherein the reference value is a threshold percentage of the webpage that is scrolled by the upward scroll operation or the downward scroll operation.

14. The method of claim 1, wherein the displaying the message comprises:

generating or selecting, at the server communicatively coupled to the mobile computing device, information to be generated or selected to be included with the message; and

transmitting, from the server to the mobile computing device via a communications network, the generated or selected information to be included in the message.

15. The method of claim 14, further comprising:

displaying, at the display of the mobile computing device, the at least one of the generated information and the selected information in an overlay or by dynamically adjusting the displayed webpage.

16. The method of claim 1, wherein the determination of the intent to exit is based on non-completion of a request for information from a user displayed on the display of the mobile computing device.

17. The method of claim 1, further comprising:

collecting data associated with a user or the mobile computing device, wherein the determining the intent to exit the displayed webpage is at least partially based upon the collected data associated with the user or the mobile computing device.

18. The method of claim 1, further comprising:

collecting data associated with a user or the mobile computing device;

based on the collected data associated with the user or the user device, determining at least one from the group consisting of;

how the message is to be displayed on the display of the mobile computing device, and the content of the message.

19. The method of claim 18, wherein the data associated with the user or the mobile computing device is at least one from the group consisting of:

the web browser of the mobile computing device;

an operating system of the mobile computing device;

whether a computer programming code has been enabled or disabled on the mobile computing device;

a network connection speed of the mobile computing device;

an enabled cookie on the mobile computing device;

screen resolution settings of the mobile computing device; and

received input to the web browser of the mobile computing device.

20. The method of claim 18, wherein the data associated with the user or the mobile computing device includes at least one from the group consisting of:

user search criteria;

user identification information;

user preferences;

user location;

web browser information;

characteristics of the mobile computing device;

previous visit history with a web page; and

referral history.

21. A method comprising:

determining, at a mobile computing device that displays a webpage in a web browser on a display, that an input to the web browser is received from a user, the input having at least a first operation input or a second operation;

comparing, by at least the mobile computing device, whether the received input is the same as or exceeds at least one reference value that corresponds to the at least one of the first operation input or the second operation input, the at least one reference stored at the mobile computing device;

determining, at the mobile computing device, an intent to exit the displayed webpage when it is determined that the received input from the user is the same as or exceeds the at least one reference value that is based on a type of the received input from the user that corresponds to the at least one of the first operation input or the second operation input, the at least one reference value being different for the first operation input and the second operation input;

monitoring the web browser to determine when the webpage has changed from one which includes at least one identifying character located in a uniform resource locator (URL) of the webpage to one which the at least one identifying character is absent; and

displaying, on the display of the mobile computing device, a message providing information of interest generated from a server when the at least one identifying character is absent and based on the determined intent to exit the displayed web page.

22. The method of claim 21, wherein the received first operation input or second operation input includes a downward scroll operation that is the same as or exceeds at least one reference value, and an upward scroll operation.

23. The method of claim 21, wherein the reference value is a threshold percentage of the webpage that is scrolled by the received first operation input or second operation input.

24. The method of claim 21, further comprising:

determining a contents of the displayed message based on the determined intent to exit.

25. The method of claim 21, further comprising:

collecting data associated with a user or the mobile computing device, wherein the determining the intent to exit the displayed webpage is at least partially based upon the collected data associated with the user or the mobile computing device.

26. The method of claim 25, wherein the data associated with the user or the mobile computing device is at least one from a group consisting of:

the web browser of the mobile computing device;

an operating system of the mobile computing device;

whether a computer programming code has been enabled or disabled on the mobile computing device;

a network connection speed of the mobile computing device;

an enabled cookie on the mobile computing device;

screen resolution settings of the mobile computing device; and

received input to the web browser of the mobile computing device.

27. The method of claim 25, wherein the data associated with the user or the mobile computing device includes at least one from the group consisting of:

user search criteria;

user identification information;

user preferences;

user location;

web browser information;

characteristics of the mobile computing device;

previous visit history with a web page; and

referral history.

28. The method of claim 25, wherein the collected data associated with the user or the user device is at least partially used to determine the message to be displayed on the display of the mobile computing device.