×

Methods and systems for determining an effectiveness of content in an immersive virtual reality world

  • US 10,088,898 B2
  • Filed: 03/31/2016
  • Issued: 10/02/2018
  • Est. Priority Date: 03/31/2016
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • providing, by a virtual reality media system for display on a display screen of a media player device being used by a user, a field of view of an immersive virtual reality world generated from and including camera-captured real-world scenery that includes real objects and that is separate from real-world scenery in an immediate vicinity of the user,wherein the field of view of the immersive virtual reality world dynamically changes in response to user input provided by the user as the user experiences the immersive virtual reality world, andwherein the camera-captured real-world scenery is presented within the field of view and the real-world scenery in the immediate vicinity of the user is not presented in the field of view together with the camera-captured real-world scenery;

    integrating, by the virtual reality media system, a three-dimensional (“

    3D”

    ) virtual object into the immersive virtual reality world with the real objects included in the camera-captured real-world scenery that is separate from the real-world scenery in the immediate vicinity of the user, the integrating of the 3D virtual object including assigning a plurality of display parameters to the 3D virtual object, the plurality of display parameters used to determine a location, an orientation, a size, and a time period during which the 3D virtual object is viewable, as the location, the orientation, and the size of the 3D virtual object appear to the user during the time period as the user experiences the immersive virtual reality world through the field of view;

    dynamically changing, by the virtual reality media system, one or more display parameters in the plurality of display parameters to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world as the user experiences the immersive virtual reality world through the field of view;

    integrating, by the virtual reality media system, content into the immersive virtual reality world by presenting the content on the 3D virtual object while the one or more display parameters are dynamically changing to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world;

    detecting, by the virtual reality media system while the content is included within the field of view, that a gaze of the user is directed at the content;

    tracking, by the virtual reality media system based on the detecting, an amount of time that the gaze of the user is directed at the content; and

    generating, by the virtual reality media system, promotional effectiveness data for the content with respect to the user based on the amount of time that the gaze of the user is directed at the content.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×