Methods and systems for determining an effectiveness of content in an immersive virtual reality world
First Claim
1. A method comprising:
- providing, by a virtual reality media system for display on a display screen of a media player device being used by a user, a field of view of an immersive virtual reality world generated from and including camera-captured real-world scenery that includes real objects and that is separate from real-world scenery in an immediate vicinity of the user,wherein the field of view of the immersive virtual reality world dynamically changes in response to user input provided by the user as the user experiences the immersive virtual reality world, andwherein the camera-captured real-world scenery is presented within the field of view and the real-world scenery in the immediate vicinity of the user is not presented in the field of view together with the camera-captured real-world scenery;
integrating, by the virtual reality media system, a three-dimensional (“
3D”
) virtual object into the immersive virtual reality world with the real objects included in the camera-captured real-world scenery that is separate from the real-world scenery in the immediate vicinity of the user, the integrating of the 3D virtual object including assigning a plurality of display parameters to the 3D virtual object, the plurality of display parameters used to determine a location, an orientation, a size, and a time period during which the 3D virtual object is viewable, as the location, the orientation, and the size of the 3D virtual object appear to the user during the time period as the user experiences the immersive virtual reality world through the field of view;
dynamically changing, by the virtual reality media system, one or more display parameters in the plurality of display parameters to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world as the user experiences the immersive virtual reality world through the field of view;
integrating, by the virtual reality media system, content into the immersive virtual reality world by presenting the content on the 3D virtual object while the one or more display parameters are dynamically changing to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world;
detecting, by the virtual reality media system while the content is included within the field of view, that a gaze of the user is directed at the content;
tracking, by the virtual reality media system based on the detecting, an amount of time that the gaze of the user is directed at the content; and
generating, by the virtual reality media system, promotional effectiveness data for the content with respect to the user based on the amount of time that the gaze of the user is directed at the content.
2 Assignments
0 Petitions
Accused Products
Abstract
An exemplary virtual reality media system provides a field of view of an immersive virtual reality world for display. The field of view includes content of the immersive virtual reality world and dynamically changes in response to user input provided by a user. The virtual reality media system integrates a virtual object into the immersive virtual reality world and detects that a gaze of the user is directed at the virtual object while the virtual object is within the field of view. The virtual reality media system tracks an amount of time that the gaze of the user is directed at the virtual object and, based on the tracked amount of time, generates effectiveness data for the virtual object with respect to the user. Corresponding methods and systems are also disclosed.
-
Citations
20 Claims
-
1. A method comprising:
-
providing, by a virtual reality media system for display on a display screen of a media player device being used by a user, a field of view of an immersive virtual reality world generated from and including camera-captured real-world scenery that includes real objects and that is separate from real-world scenery in an immediate vicinity of the user, wherein the field of view of the immersive virtual reality world dynamically changes in response to user input provided by the user as the user experiences the immersive virtual reality world, and wherein the camera-captured real-world scenery is presented within the field of view and the real-world scenery in the immediate vicinity of the user is not presented in the field of view together with the camera-captured real-world scenery; integrating, by the virtual reality media system, a three-dimensional (“
3D”
) virtual object into the immersive virtual reality world with the real objects included in the camera-captured real-world scenery that is separate from the real-world scenery in the immediate vicinity of the user, the integrating of the 3D virtual object including assigning a plurality of display parameters to the 3D virtual object, the plurality of display parameters used to determine a location, an orientation, a size, and a time period during which the 3D virtual object is viewable, as the location, the orientation, and the size of the 3D virtual object appear to the user during the time period as the user experiences the immersive virtual reality world through the field of view;dynamically changing, by the virtual reality media system, one or more display parameters in the plurality of display parameters to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world as the user experiences the immersive virtual reality world through the field of view; integrating, by the virtual reality media system, content into the immersive virtual reality world by presenting the content on the 3D virtual object while the one or more display parameters are dynamically changing to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world; detecting, by the virtual reality media system while the content is included within the field of view, that a gaze of the user is directed at the content; tracking, by the virtual reality media system based on the detecting, an amount of time that the gaze of the user is directed at the content; and generating, by the virtual reality media system, promotional effectiveness data for the content with respect to the user based on the amount of time that the gaze of the user is directed at the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method comprising:
-
providing, by a virtual reality media system for display on a display screen of a media player device being used by a user, a field of view of an immersive virtual reality world generated from and including camera-captured real-world scenery that includes real objects and that is separate from real-world scenery in an immediate vicinity of the user, wherein the field of view of the immersive virtual reality world dynamically changes in response to user input provided by the user as the user experiences the immersive virtual reality world, and wherein the camera-captured real-world scenery is presented within the field of view and the real-world scenery in the immediate vicinity of the user is not presented in the field of view together with the camera-captured real-world scenery; integrating, by the virtual reality media system, a three-dimensional (“
3D”
) virtual object into the immersive virtual reality world with the real objects included in the camera-captured real-world scenery that is separate from the real-world scenery in the immediate vicinity of the user, the integrating of the 3D virtual object including assigning a plurality of display parameters to the 3D virtual object, the plurality of display parameters used to determine a location, an orientation, a size, and a time period during which the 3D virtual object is viewable, as the location, the orientation, and the size of the 3D virtual object appear to the user during the time period as the user experiences the immersive virtual reality world through the field of view;dynamically changing, by the virtual reality media system, one or more display parameters in the plurality of display parameters to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world as the user experiences the immersive virtual reality world through the field of view; integrating, by the virtual reality media system, content into the immersive virtual reality world by presenting the content on the 3D virtual object while the one or more display parameters are dynamically changing to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world; tracking, by the virtual reality media system while the content is included within the field of view, a gaze reticle persistently centered within the field of view with respect to at least one of a vertical dimension of the field of view and a horizontal dimension of the field of view; determining, by the virtual reality media system based on the tracking of the gaze reticle, that the gaze reticle is directed at the content; tracking, by the virtual reality media system based on the determining, an amount of time that the gaze of the user is directed at the content; generating, by the virtual reality media system, promotional effectiveness data for the content with respect to the user based on the amount of time that the gaze of the user is directed at the content; aggregating, by the virtual reality media system, the generated promotional effectiveness data for the content with respect to the user with generated promotional effectiveness data for the content with respect to a plurality of other users to generate aggregated promotional effectiveness data for the content with respect to a plurality of users experiencing the immersive virtual reality world that includes the user and the plurality of other users; integrating, by the virtual reality media system into the aggregated promotional effectiveness data, profile data related to the plurality of users experiencing the immersive virtual reality world; and providing, by the virtual reality media system, the aggregated promotional effectiveness data to a billing system configured to bill a sponsor associated with the content based on the aggregated promotional effectiveness data. - View Dependent Claims (13)
-
-
14. A system comprising:
-
at least one physical computing device that; provides, for display on a display screen of a media player device being used by a user, a field of view of an immersive virtual reality world generated from and including camera-captured real-world scenery that includes real objects and that is separate from real-world scenery in an immediate vicinity of the user, wherein the field of view of the immersive virtual reality world dynamically changes in response to user input provided by the user as the user experiences the immersive virtual reality world, and wherein the camera-captured real-world scenery is presented within the field of view and the real-world scenery in the immediate vicinity of the user is not presented in the field of view together with the camera-captured real-world scenery; integrates a three-dimensional (“
3D”
) virtual object into the immersive virtual reality world with the real objects included in the camera-captured real-world scenery that is separate from the real-world scenery in the immediate vicinity of the user by assigning a plurality of display parameters to the 3D virtual object, the plurality of display parameters used to determine a location, an orientation, a size, and a time period during which the 3D virtual object is viewable, as the location, the orientation, and the size of the 3D virtual object appear to the user during the time period as the user experiences the immersive virtual reality world through the field of view;dynamically changes one or more display parameters in the plurality of display parameters to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world as the user experiences the immersive virtual reality world through the field of view; integrates a content into the immersive virtual reality world by presenting the content on the 3D virtual object while the one or more display parameters are dynamically changing to cause the 3D virtual object to appear to the user to move or change within the immersive virtual reality world; detects, while the content is included within the field of view, that a gaze of the user is directed at the content; tracks, based on the detection, an amount of time that the gaze of the user is directed at the content; and generates promotional effectiveness data for the content with respect to the user based on the amount of time that the gaze of the user is directed at the content. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification