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Advertising of uniquely identifiable objects

  • US 10,089,649 B1
  • Filed: 11/28/2012
  • Issued: 10/02/2018
  • Est. Priority Date: 06/14/2012
  • Status: Active Grant
First Claim
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1. A computer-implemented method for rule-based distribution of PPC (pay-per-click) sponsored online advertisements related to uniquely identifiable objects displayed on web pages, in an advertising exchange server, the method comprising:

  • receiving identification information for one or more uniquely identifiable objects from a publisher server, the one or more uniquely identifiable objects for display by a publisher web site, wherein a uniquely identifiable object comprises an object that is individually identified amongst physically identical objects;

    querying a database, at the advertising exchange server, for a plurality of sponsored online advertisements that are based on the identification information and eligible for display, the advertising exchange server maintaining third-party sponsored online listings submitted by third-party marketers for advertising, the advertising exchange server being independent of a plurality of publishing devices that display third-party sponsored online listings, wherein each uniquely identifiable object has an individual PPC value, the advertising exchange server determining the plurality of sponsored online advertisements by matching each advertisement of the plurality of sponsored online advertisements against the one or more uniquely identifiable objects based on attributes of the individual PPC value of each uniquely identifiable object; and

    sending one or more of the plurality of sponsored online advertisements for uniquely identifiable objects responsive to the identification information; and

    in response to one of the one or more uniquely identifiable objects being selected for display by the publisher web site, verifying that the one of the one or more sponsored online advertisements remains eligible for display with respect to pay-per click budget.

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