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Methods and apparatus to analyze and adjust demographic information

  • US 10,096,035 B2
  • Filed: 01/31/2017
  • Issued: 10/09/2018
  • Est. Priority Date: 09/22/2010
  • Status: Active Grant
First Claim
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1. A method to adjust demographic data, comprising:

  • logging, by executing an instruction with a processor, first impressions at a first internet domain of a first entity based on first network communications from client devices received at a first server of the first internet domain, the first network communications indicative of accesses to mobile webpages at the client devices;

    instructing the client devices, by sending redirect network communications from the first server of the first internet domain to the client devices, to send third network communications to a second server of a second internet domain corresponding to a database proprietor that is separate from the first entity, the third network communications to cause the second server to log second impressions indicative of the accesses to the mobile webpages;

    generating, by executing an instruction with the processor, a first model based on reference demographic data corresponding to panelists of the first entity, and based on first age data and a quantity of mobile webpage views from the database proprietor, the reference demographic data collected from the panelists by the first entity and stored by the first entity, and the first age data corresponding to ones of the panelists having user accounts with the database proprietor, and the quantity of mobile webpage views corresponding to the second impressions indicative of the accesses to the mobile webpages;

    when redistributing at least some of the first age data associated with the first model will increase an age data accuracy, redistributing, by executing an instruction with the processor, the at least some of the first age data across age categories to generate a second model, the second model to facilitate adjusting second age data of the database proprietor to correct at least one of inaccuracies or misrepresentations in at least some of the second age data; and

    discarding the first model when the age data accuracy will not be increased by redistributing the at least some of the first age data, the age data accuracy not increased when a demographic match ratio corresponding to the first model does not satisfy a threshold.

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