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Tying objective ratings to online items

  • US 10,096,045 B2
  • Filed: 05/31/2013
  • Issued: 10/09/2018
  • Est. Priority Date: 05/31/2013
  • Status: Active Grant
First Claim
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1. A method for execution by one or more computer servers associated with a merchant website of a merchant comprising:

  • providing one or more computer databases that include data configured to create item webpages for the merchant website, wherein;

    the data includes first reviews that are retrieved from one or more third party databases stored on one or more third party servers, and second reviews that are provided by customers of the merchant website; and

    at least a portion of the first reviews are non-public reviews retrieved from the one or more third party databases;

    determining a target item, the target item viewed by a customer at the merchant website;

    storing representative data associated with the target item in computer memory;

    identifying a corresponding item on a third party website over a computer network by comparing the representative data associated with the target item to one or more items on the third party website, the one or more items comprising the corresponding item;

    retrieving one or more non-public reviews of the corresponding item from a third party database selected from the one or more third party databases after the customer has reached a predetermined threshold with the merchant, the third party database associated with the third party website, and the first reviews comprising the one or more non-public reviews;

    storing the one or more non-public reviews in the one or more computer databases;

    in response to the customer selecting a search result associated with the target item,causing the one or more computer servers to create an item webpage at the merchant website using the data stored in the one or more computer databases tocreate the item webpage at the merchant website, wherein;

    the item webpage is associated with the target item; and

    the item webpage is created, at least in part, by defining an item review section that combines the one or more non-public reviews of the corresponding item that are from the third party database with one or more reviews of the target item that are received directly through the merchant website, the second reviews comprising the one or more reviews; and

    providing the one or more non-public reviews of the corresponding item that are from the third party database and the one or more reviews of the target item that are received directly through the merchant website to the customer within the item webpage.

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