Composition of customized presentations associated with a social media application

• US 10,097,651 B1
• Filed: 11/24/2015
• Issued: 10/09/2018
• Est. Priority Date: 09/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Hickman, Ryan
• Primary Examiner(s): VU, TOAN H
• Application Number:
  US14/950,121
• Time in Patent Office: 1,050 Days
• Field of Search: None
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

Claims

1. A computer-implemented method comprising:

receiving, by one or more computing devices, a request to access a presentation of a plurality of sharer content;

retrieving, in response to the request, a plurality of consumer values associated with a consumer, the plurality of consumer values representing a plurality of interactions during a time period occurring before the request was received;

retrieving, by the one or more computing devices, a first contextual category associated with the plurality of sharer content, the first contextual category based on a type of content of sharer content;

creating a first portion of the presentation from the plurality of sharer content based on the plurality of consumer values and the first contextual category associated with the plurality of sharer content;

providing the first portion of the presentation to the consumer before creating and presenting a second portion of the presentation to the consumer to reduce a time delay between receiving the request for the presentation and sending the presentation to the consumer;

detecting an interaction of the consumer with the first portion of the presentation; and

in response to detecting the interaction, creating the second portion of the presentation based on the plurality of consumer values, the plurality of sharer content, and the interaction of the customer with the first portion of the presentation when the first portion of the presentation is being consumed, thereby dynamically providing the second portion that is different but customized based on the first portion of the presentation to reduce network resources used to search the first portion that is already uploaded for consumption.

2. The computer-implemented method of claim 1 wherein second portion of the presentation is created based on a second contextual category associated with the plurality of sharer content.

3. The computer-implemented method of claim 1 wherein the first portion of the presentation is indicated by a composition time window showing a part of the presentation included in the first portion.

4. The computer-implemented method of claim 1 wherein the first portion of the presentation includes one or more references.

5. The computer-implemented method of claim 1 comprising:

selecting a first subset of sharer content from the plurality of sharer content based on the plurality of consumer values; and

wherein the first portion of the presentation is created from the first subset of sharer content.

6. The computer-implemented method of claim 1 comprising:

selecting a first subset of the sharer content based on a relationship value; and

defining a configuration of the first subset of the sharer content within the first portion of the presentation based on the relationship value.

7. The computer-implemented method of claim 1 comprising:

identifying the consumer associated with the request; and

including a reference to the sharer content associated with a sharer account based on a relationship between a sharer of the sharer account and the consumer.

8. The computer-implemented method of claim 1 comprising:

retrieving a plurality of content values associated with the first contextual category; and

defining a first portion of a presentation based on the plurality of consumer values, the first contextual category associated with the plurality of sharer content and the plurality of content values.

9. A computer program product comprising a non-transitory computer useable medium including a computer readable program, wherein the computer readable program when executed on a computer causers the computer to:

receive a request to access a plurality of sharer content;

retrieve, in response to the request, a plurality of consumer values associated with a consumer, the plurality of consumer values representing a plurality of interactions during a time period occurring before the request was received;

retrieve a first contextual category associated with the plurality of sharer content, the first contextual category based on a subject matter of the plurality of sharer content;

create a first portion of a presentation from the plurality of sharer content based on the plurality of consumer values and the first contextual category associated with the plurality of sharer content;

provide the first portion of the presentation to the consumer;

detect an interaction of the consumer with the first portion of the presentation; and

in response to detecting the interaction, create a second portion of the presentation based on the plurality of consumer values, the plurality of sharer content, and the interaction of the customer with the first portion of the presentation.

10. The computer program product of claim 9, wherein second portion of the presentation is created based on a second contextual category associated with the plurality of sharer content.

11. The computer program product of claim 9, wherein the first portion of the presentation is indicated by a composition time window showing a part of the presentation included in the first portion.

12. The computer program product of claim 9, wherein the first portion of the presentation includes one or more references.

13. The computer program product of claim 9, wherein the computer readable program when executed on the computer also causes the computer to:

select a first subset of sharer content from the plurality of sharer content based on the plurality of consumer values; and

wherein the first portion of the presentation is created from the first subset of sharer content.

14. The computer program product of claim 9, wherein the computer readable program when executed on the computer also causes the computer to:

select a first subset of the sharer content based on a relationship value; and

define a configuration of the first subset of the sharer content within the first portion of the presentation based on the relationship value.

15. The computer program product of claim 9, wherein the computer readable program when executed on the computer also causes the computer to:

identify the consumer associated with the request; and

include a reference to the sharer content associated with a sharer account based on a relationship between a sharer of the sharer account and the consumer.

16. The computer program product of claim 9, wherein the computer readable program when executed on the computer also causes the computer to:

retrieve a plurality of content values associated with the first contextual category; and

define a first portion of a presentation based on the plurality of consumer values, the first contextual category associated with the plurality of sharer content and the plurality of content values.

17. A system comprising:

one or more processors; and

a memory storing instructions that, when executed, cause the system to;

receive a request to access a plurality of sharer content;

retrieve, in response to the request, a plurality of consumer values associated with a consumer, the plurality of consumer values representing a plurality of interactions during a time period occurring before the request was received;

retrieve a first contextual category associated with the plurality of sharer content, the first contextual category based on a subject matter of the plurality of sharer content;

create a first portion of a presentation from the plurality of sharer content based on the plurality of consumer values and the first contextual category associated with the plurality of sharer content;

provide the first portion of the presentation to the consumer;

detect an interaction of the consumer with the first portion of the presentation; and

in response to detecting the interaction, create a second portion of the presentation based on the plurality of consumer values, the plurality of sharer content, and the interaction of the customer with the first portion of the presentation.

18. The system of claim 17 wherein second portion of the presentation is created based on a second contextual category associated with the plurality of sharer content.

19. The system of claim 17 wherein the first portion of the presentation is indicated by a composition time window showing a part of the presentation included in the first portion.

20. The system of claim 17 wherein the first portion of the presentation includes one or more references.

21. The system of claim 17 wherein the system is further configured to:

select a first subset of sharer content from the plurality of sharer content based on the plurality of consumer values; and

wherein the first portion of the presentation is created from the first subset of sharer content.

22. The system of claim 17 wherein the system is further configured to:

select a first subset of the sharer content based on a relationship value; and

define a configuration of the first subset of the sharer content within the first portion of the presentation based on the relationship value.

23. The system of claim 17 wherein the system is further configured to:

identify the consumer associated with the request; and

include a reference to the sharer content associated with a sharer account based on a relationship between a sharer of the sharer account and the consumer.

24. The system of claim 17 wherein the system is further configured to:

retrieve a plurality of content values associated with the first contextual category; and

define a first portion of a presentation based on the plurality of consumer values, the first contextual category associated with the plurality of sharer content and the plurality of content values.