Advertiser supported bandwidth platform
First Claim
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1. A computer-implemented method comprising:
- identifying, through a dedicated interface for at least one of two or more accessible ad networks, an offer by a participant in the ad network to pay for an amount of usage of a metered wireless network that is to be expended to download a mobile app or data for a mobile app to a mobile device of a user;
exposing the offer through a user interface to enable the user to invoke a downloading of the mobile app or the data for the mobile app;
causing the mobile app or the data for the mobile app to be downloaded to the mobile device of the user wirelessly through the metered wireless network, the metered wireless network being operated by a supplier of wireless communication services, the mobile app or the data for the mobile app comprising a tracker to report the downloading of the mobile app or the data for the mobile app, wherein data traffic of the downloading of the mobile app or the data for the mobile app is routed through a first access point name (APN) dedicated to the downloading of the mobile app or the data for the mobile app, and wherein data traffic other than the downloading of the mobile app or the data for the mobile app is routed through a second APN different from the first APN;
receiving a confirmation that the mobile app or the data for the mobile app has been downloaded to the mobile device,obtaining an amount of the data to be used to download the mobile app or the data for the mobile app;
calculating a credit for additional bandwidth based on the data from one or more trackers and the obtained size;
causing a server to apply, through a network interface exposed by the supplier of wireless communication services, the credit on a data plan of a metered wireless services account that is maintained by the supplier of wireless communication services on the metered wireless network;
identifying a marginal cost of the additional bandwidth based, at least in part, on a wholesale agreement between the participant in the ad network and the supplier of wireless communication services; and
charging the marginal cost associated with the credit to the participant in the ad network.
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Abstract
Among other things, a content item is received that is associated with an offer for wireless network credit. The wireless network credit is redeemable for free or discounted data usage of one or more metered wireless networks. In response to a selection input, the content item is presented to a user. Data is transmitted reflecting the presentation of the content item to a remote server to cause the remote server to add the mobile broadband credit to an account.
40 Citations
17 Claims
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1. A computer-implemented method comprising:
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identifying, through a dedicated interface for at least one of two or more accessible ad networks, an offer by a participant in the ad network to pay for an amount of usage of a metered wireless network that is to be expended to download a mobile app or data for a mobile app to a mobile device of a user; exposing the offer through a user interface to enable the user to invoke a downloading of the mobile app or the data for the mobile app; causing the mobile app or the data for the mobile app to be downloaded to the mobile device of the user wirelessly through the metered wireless network, the metered wireless network being operated by a supplier of wireless communication services, the mobile app or the data for the mobile app comprising a tracker to report the downloading of the mobile app or the data for the mobile app, wherein data traffic of the downloading of the mobile app or the data for the mobile app is routed through a first access point name (APN) dedicated to the downloading of the mobile app or the data for the mobile app, and wherein data traffic other than the downloading of the mobile app or the data for the mobile app is routed through a second APN different from the first APN; receiving a confirmation that the mobile app or the data for the mobile app has been downloaded to the mobile device, obtaining an amount of the data to be used to download the mobile app or the data for the mobile app; calculating a credit for additional bandwidth based on the data from one or more trackers and the obtained size; causing a server to apply, through a network interface exposed by the supplier of wireless communication services, the credit on a data plan of a metered wireless services account that is maintained by the supplier of wireless communication services on the metered wireless network; identifying a marginal cost of the additional bandwidth based, at least in part, on a wholesale agreement between the participant in the ad network and the supplier of wireless communication services; and charging the marginal cost associated with the credit to the participant in the ad network. - View Dependent Claims (2, 3, 4, 13, 14, 15, 16, 17)
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5. A computer-implemented method performed by one or more processing devices, the method comprising:
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receiving data specifying several content items from one or more-participant in an ad network, each content item being coupled to an offer for communication services on a wireless network in exchange for the content item being presented, the offer being redeemable for additional bandwidth or zero-rated bandwidth to be added to a data plan for at least one metered wireless network; selecting one or more of the offers for presentation to a user; exposing the offer through a user interface to enable the user to download a mobile app or data for a mobile app to a mobile device of the user, wherein data traffic of the downloading of the mobile app or the data for the mobile app is routed through a first access point name (APN) dedicated to the downloading of the mobile app or the data for the mobile app, and wherein data traffic other than the downloading of the mobile app or the data for the mobile app is routed through a second APN different from the first APN; receiving a confirmation from the ad network that the offer has been accepted, calculating a credit for additional bandwidth based on the data from one or more trackers and a size of a mobile app or a size of data for a mobile app; applying the credit for additional bandwidth to a data plan of a metered wireless services account that is maintained by a supplier of wireless communication services on a metered wireless network; identifying a marginal cost of the additional bandwidth based, at least in part, on a wholesale agreement between the participant in the ad network and the supplier of wireless communication services; and charging the marginal cost associated with the credit to a paying party. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12)
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Specification