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Method and system for source tracking

  • US 10,102,502 B2
  • Filed: 08/30/2012
  • Issued: 10/16/2018
  • Est. Priority Date: 08/31/2011
  • Status: Active Grant
First Claim
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1. A non-transitory computer readable medium comprising instructions, which when executed by a processor performed a method, the method comprising:

  • receiving a first request to display a first web page at a first universal resource locator (URL) from a first client system, wherein the first client system is used by a first target, wherein the first URL is associated with a first job at a first company, the first target, and a first communication channel, wherein the first communication channel is a service that provides the first URL to the first target and is one selected from a group consisting of FACEBOOK wall post, FACEBOOK status update, FACEBOOK direct message, TWITTER status update, TWITTER direct message, LINKEDIN status update, LINKEDIN direct message, and LINKEDIN group post, and wherein the first target is a job candidate;

    providing to the first client system, in response to the first request, the first web page associated with the first URL, wherein the first web page comprises a description of the first job, and a first link to a first applicant tracking system (ATS), wherein the first ATS is configured to track the first target through a job application process;

    receiving, from the first client system, a second request for a web page corresponding to the first job from the first ATS, wherein the second request is initiated by selection of the first link;

    making a first determination that the first ATS is a third party ATS;

    in response to the first determination;

    generating a first third party referral URL, wherein the first third party referral URL comprises a first domain name associated with the first ATS, a first unique identifier associated with the first job, an identifier associated with the first communication channel, a first identifier associated with a first source type, and a first source detail associated with the first source type, wherein the first source type is one selected from a group consisting of an employee of the first company, a hiring manager of the first company, an agency hired by the first company, and a recruiter hired by the first company, wherein the first source detail is an identifier for an entity of the first source type;

    providing the first third party referral URL to the first client system;

    sending, by a source system, a third request to the first ATS for applicant data associated with the first job, wherein the third request comprises the first unique identifier associated with the first job;

    obtaining, in response to the third request, the applicant data from the first ATS, wherein the applicant data comprises data provided by the first target during a job application process for the first job by the first target, data entered by the first company during the job application process, and data extracted from the first third party referral URL comprising the first unique identifier associated with the first job, the first identifier associated with the first source type, and the identifier associated with the first communication channel;

    updating, by the source system, a common database using the applicant data obtained from the first ATS; and

    tracking, in response to updating the common database, a stage of the job application process achieved by the first target, wherein the first target accessed the first URL via the first communication channel;

    receiving a fourth request to display a second web page at a second URL from the first client system, wherein the second URL is associated with a second job at a second company, the first target, and the first communication channel;

    providing to the first client system, in response to the fourth request, the second web page associated with the second URL, wherein the second web page comprises a description of the second job, and a second link to a second ATS;

    receiving from the first client system, a fifth request for a web page corresponding to the second job from the second ATS, wherein the fifth request is initiated by selection of the second link;

    making a second determination that the second ATS is an integrated ATS; and

    in response to the second determination;

    generating an integrated referral URL, wherein the integrated referral URL comprises a domain name associated with the second ATS, and a second unique identifier associated with the second job; and

    providing the integrated referral URL to the first client system.

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