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Verification of redemption of an electronic offer

  • US 10,102,539 B2
  • Filed: 05/18/2017
  • Issued: 10/16/2018
  • Est. Priority Date: 01/30/2006
  • Status: Active Grant
First Claim
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1. An apparatus for providing a service to a third-party system or a third-party apparatus, the service configured for identifying mobile devices utilized by particular categories of consumers and transmitting location based content to the mobile devices, the apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least:

  • provide a graphical user interface (GUI) configured for receiving category input from the third-party system or the third-party apparatus, the category input defining a particular category of user profiles to which to direct an electronic message and one or more characteristics and associated criteria of each of the one or more characteristics required for classification to the particular category of user profiles;

    receive a plurality of Global Positioning System (GPS) device locations from at least one mobile communication device;

    compare the plurality of GPS device locations to a known fixed position to determine an assumed location of the at least one mobile communication device;

    identify a user profile associated with the at least one mobile communications device, the user profile comprising user trait data and user activity history data;

    determine that the assumed location of the at least one mobile communication device meets a pre-defined condition; and

    determine that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles, wherein the determination comprises determining that each of the one or more characteristics accessed from the user trait data of the user profile associated with the at least one mobile communication device meets the associated criteria defined by the particular category,wherein the at least one memory and the computer program code are further configured to, with the processor, cause the apparatus to;

    receive, via the GUI, a series of category inputs identifying a particular series of location-based categories to which a consumer must belong to in a defined sequence that, upon being completed, results in the transmission of the electronic message indicative of a particular offer,a first location based category being ‘

    not present’

    at a specific location, the second location based category being ‘

    present’

    at the specific location, the defined sequence being the first location based category and subsequently, the second location based category;

    determine, subsequent to the reception of the series of category inputs one or more mobile devices belonging to the first location based category, including the at least one mobile communication device;

    cause transmission of promotional material informative of the particular offer to the one or more mobile devices, including the at least one mobile communication device;

    store to a data registry the plurality of GPS device locations;

    subsequent to the comparison of the plurality of GPS device locations to the known fixed position to determine the assumed location of the at least one mobile communication device, determine that the assumed location of at least one mobile communication device meets a pre-defined condition for classification to the second location based category; and

    upon determination that the user profile associated with the at least one mobile communication device is classified to the particular category of user profiles and that the at least one mobile communication device is classified to the second location based category, cause transmission of the electronic message indicative of the particular offer.

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