Retargeting in a search environment
First Claim
1. A system for selecting content items based on prior interactions with information resources, comprising:
- a data processing system, having one or more processors, that;
identifies a first plurality of content items based on a first match between a query and a keyword associated with the first plurality of content items, the query received subsequent to a client device performing a pre-specified interaction;
identifies a second plurality of content items based on the first match and on a second match between an account identifier associated with the client device and a retargeting identifier of a retargeting set, the retargeting identifier included into the retargeting set responsive to the client device performing the pre-specified interaction;
selects, from the first plurality of content items and the second plurality of content items, a content item based on selection criteria associated with each of the first plurality of content items and with each of the second plurality of content items, the second plurality of content items including the content item; and
provides, to the client device, the content item to present on an information resource.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.
-
Citations
20 Claims
-
1. A system for selecting content items based on prior interactions with information resources, comprising:
a data processing system, having one or more processors, that; identifies a first plurality of content items based on a first match between a query and a keyword associated with the first plurality of content items, the query received subsequent to a client device performing a pre-specified interaction; identifies a second plurality of content items based on the first match and on a second match between an account identifier associated with the client device and a retargeting identifier of a retargeting set, the retargeting identifier included into the retargeting set responsive to the client device performing the pre-specified interaction; selects, from the first plurality of content items and the second plurality of content items, a content item based on selection criteria associated with each of the first plurality of content items and with each of the second plurality of content items, the second plurality of content items including the content item; and provides, to the client device, the content item to present on an information resource. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
11. A method of selecting content items based on prior interactions with information resources, comprising:
-
identifying, by a data processing system having one or more processors, a first plurality of content items based on a first match between a query and a keyword associated with the first plurality of content items, the query received subsequent to a client device performing a pre-specified interaction; identifying, by the data processing system, a second plurality of content items based on the first match and on a second match between an account identifier associated with the client device and a retargeting identifier of a retargeting set, the retargeting identifier included into the retargeting set responsive to the client device performing the pre-specified interaction; selecting, by the data processing system, from the first plurality of content items and the second plurality of content items, a content item based on selection criteria associated with each of the first plurality of content items and with each of the second plurality of content items, the second plurality of content items including the content item; and providing, by the data processing system, to the client device, the content item to present on an information resource. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification