Commercials on mobile devices

• US 10,104,357 B2
• Filed: 03/13/2017
• Issued: 10/16/2018
• Est. Priority Date: 09/03/2013
• Status: Active Grant

• Current Assignee: Penthera Partners, Inc
• Original Assignee: Penthera Partners, Inc
• Inventors: Berger, Adam L., Pressnell, Joshua, Jackson, Richard David
• Primary Examiner(s): Chevalier, Robert
• Application Number:
  US15/457,351
• Publication Number:
  US 20170188001A1
• Time in Patent Office: 582 Days
• Field of Search: 386249, 386239, 386248, 386250, 386314, 386326
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 5/92 Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
• CPC Class Codes: H04N 5/93 Regeneration of the television signal or of selected parts thereof
• CPC Class Codes: H04N 9/8205 involving the multiplexing of an additional signal and the colour video signal

Abstract

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

Claims

1. A method comprising

downloading two or more commercials to a mobile device,

downloading metadata associated with each of the commercials, the metadata being indicative of conditions under which the commercial is not permitted to be used,

saving the commercials and the metadata in a non-volatile storage of the mobile device,

when the mobile device is not online and a video is being played back on the mobile device, the mobile device playing from among the downloaded commercials a particular commercial that is then permitted to be used,

at a different time, when the mobile device is not online, and when the same video is being played back on the mobile device, the mobile device selecting from among the downloaded commercials a different commercial that is permitted to be used, to insert into the video.

2. The method of claim 1 in which the downloading occurs when the mobile device is connected to a WiFi network.

3. The method of claim 1 in which the downloading occurs when the mobile device is being powered by an external source or has at least a certain battery charge.

4. The method of claim 1 in which the condition comprises a “

do not use after”

date.

5. The method of claim 1 in which the condition comprises an indication of a “

do not use before”

date.

6. The method of claim 1 in which the condition comprises a “

use nearby”

condition.

7. The method of claim 1 in which the commercials comprise a primary set, and a backup set of commercials available for insertion if the primary set is insufficient for insertion at all locations in the downloaded video in which commercials are expected.

8. The method of claim 1 in which the condition comprises a time-related condition.

9. The method of claim 1 in which the condition comprises a suitability-related condition.

10. The method of claim 1 in which the condition comprises a geography-related condition.

11. The method of claim 1 comprising

if the mobile device is online when the video is being played back, the mobile device fetching from a remote server one or more commercials to insert into the video.

12. The method of claim 11 in which, if the mobile device is offline when the video is being played back, tracking beacons are stored for later playback when the device is again online.

13. The method of claim 11 in which, if the mobile device is online when the video is being played back, tracking beacons are executed in real-time.

14. The method of claim 1 comprising

the downloading occurring when a cellular data network that serves the mobile device is in a period of lower use.

15. The method of claim 14 in which the downloading occurs only within a predetermined time window.

16. The method of claim 14 in which the downloading is limited to a predetermined amount of cellular data per week.