Method and system for targeted advertisement filtering and storage

• US 10,104,414 B1
• Filed: 08/19/2014
• Issued: 10/16/2018
• Est. Priority Date: 08/31/2000
• Status: Expired due to Fees

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Flickinger, Gregory C., Eldering, Charles A
• Primary Examiner(s): Rabovianski, Jivka
• Application Number:
  US14/463,354
• Time in Patent Office: 1,519 Days
• Field of Search: 725 32, 725 34, 725 36, 725 43, 725 46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26208 the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/26241 involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 : Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 : Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/088 : the inserted signal being digital
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17354 : in an intermediate station common to a plurality of user terminals
• CPC Class Codes: H04N 7/17363 : at or near the user terminal

Abstract

An advertisement system and method of identifying targeted advertisements for presentation to one or more viewers. In one aspect, the invention may be a method of identifying targeted advertisements for presentation to one or more viewers, the method comprising: receiving a map based on one or more advertising groups and characterization information derived from at least one of the viewers; and transmitting to equipment associated with the viewers, one or more advertisements each having one or more advertising group identifier, wherein an advertising group identifier matches an advertising group within the map.

Claims

1. A method of selecting and transmitting targeted advertisements from a head end to equipment associated with one or more viewers for presentation to the one or more viewers, the method comprising:

obtaining, by the head end, a map corresponding to the equipment associated with one or more viewers comprising one or more advertising groups associated with characterization information describing at least one of demographic, psychographic or personal information of at least one of the one or more viewers;

periodically transmitting, from the head end to the equipment associated with the one or more viewers, the map;

obtaining, by the head end, one or more advertisements, each of the one or more advertisements having one or more advertising group identifiers associated with the corresponding advertisement;

matching, by the head end, one or more associated advertising group identifiers with one or more advertising groups of the map and selecting the corresponding advertisement; and

transmitting, from the head end to the equipment associated with the one or more viewers, the selected corresponding advertisement by the head end, delivered to the equipment for display to the one or more viewers.

2. The method of claim 1, further comprising:

transmitting metadata associated with the one or more advertisements.

3. The method of claim 1, wherein the map identifies which of the one or more advertisements is to be retained by the equipment associated with the viewers.

4. The method of claim 1, wherein the map includes one or more rules corresponding to playback or insertion of the respective advertisement by the equipment associated with the viewers.

5. The method of claim 4, wherein the rules are specific to at least one of the viewers.

6. The method of claim 4, wherein the rules specify length of retention of the advertisements by the equipment associated with the viewers.

7. The method of claim 1, further comprising:

receiving, from the equipment associated with the viewers, confirmation that one of the advertisements identified in the map has been played.

8. The method of claim 1, further comprising:

receiving, from the equipment associated with the viewers, a log of advertisements that have been played.

9. The method of claim 1, further comprising:

updating the map based on notification of interaction of at least one of the viewers with the equipment associated with the viewers during at least one viewing session.

10. The method of claim 1, further comprising:

receiving an updated map based on interaction of at least one of the viewers with the equipment associated with the viewers during at least one viewing session.

11. A computer-implemented method comprising:

obtaining, by a server, a map corresponding to equipment associated with one or more viewers comprising one or more advertising groups associated with characterization information describing at least one of demographic, psychographic or personal information of at least one of the one or more viewers;

periodically transmitting, from the server to the equipment associated with the one or more viewers, the map;

obtaining, by a server, one or more advertisements, each of the one or more advertisements having one or more advertising group identifiers associated with the corresponding advertisement;

matching, by the server, one or more associated advertising group identifiers with one or more advertising groups of the map and selecting the corresponding advertisement; and

transmitting, from the server to equipment associated with the one or more viewers, the selected corresponding advertisement by the head end, delivered to the equipment for display to the one or more viewers.

12. The method of claim 11, further comprising:

transmitting metadata associated with the one or more advertisements.

13. The method of claim 11, wherein the map identifies which of the one or more advertisements is to be retained by the equipment associated with the viewers.

14. The method of claim 11, wherein the map includes one or more rules corresponding to playback or insertion of the respective advertisement by the equipment associated with the viewers.

15. The method of claim 14, wherein the rules are specific to at least one of the viewers.

16. The method of claim 14, wherein the rules specify length of retention of the advertisements by the equipment associated with the viewers.

17. The method of claim 11, further comprising:

receiving, by the server, from the equipment associated with the viewers, confirmation that one of the advertisements identified in the map has been played.

18. The method of claim 11, further comprising:

receiving, by the server, from the equipment associated with the viewers, a log of advertisements that have been played.

19. The method of claim 11, further comprising:

Receiving, by the server, an updated map based on interaction of at least one of the viewers with the equipment associated with the viewers during at least one viewing session.

20. A system for selecting and transmitting targeted advertisements to equipment associated with one or more viewers for presentation to the one or more viewers, the system comprising:

a receiving module configured to receive a map based on one or more advertising groups associated with characterization information describing at least one of demographic, psychographic or personal information of at least one of the viewers;

a processing module configured to obtain one or more advertisements, each of the one or more advertisements having one or more advertising group identifiers associated with the corresponding advertisement, match one or more associated advertising group identifiers with one or more advertising groups of the map, and select the corresponding advertisement; and

a transmitting module configured to periodically transmit the map to the equipment associated with the one or more viewers and transmit to the equipment associated with the one or more viewers, the selected corresponding advertisement by the head end, delivered to the equipment for display to the one or more viewers.