Methods and apparatus to determine mobile device application usage in vehicles including media applications
First Claim
Patent Images
1. An apparatus for monitoring a usage of a mobile device application, the usage of the mobile device application occurring while a mobile device is in a vehicle, the apparatus comprising:
- a data receiver to receive, via network communications, first and second messages from the mobile device;
an impression logger to;
store a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of the mobile device application via the mobile device to access first media;
store a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression associated with a Service Set Identifier (SSID) detected by the mobile device; and
store a third record of an in-vehicle media device impression in the memory based on a third message received from the vehicle, the in-vehicle media device impression corresponding to an instance of usage of an in-vehicle media device application via an in-vehicle media device to access second media; and
a device ratio determiner to;
determine, by executing an instruction with a processor, that the first mobile device impression occurred while the mobile device was located in the vehicle based on the SSID detected by the mobile device during the instance of usage of the mobile device application; and
determine, by executing an instruction with the processor, a ratio of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle.
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Abstract
Methods and apparatus are disclosed to determine the mobile device usage within vehicles having media application are described herein. An example method includes classifying an SSID detected by a mobile device as a vehicle SSID, determining application usage of a mobile device and a vehicle media device, and determining a ratio of mobile device application usage to vehicle media device application usage.
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Citations
14 Claims
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1. An apparatus for monitoring a usage of a mobile device application, the usage of the mobile device application occurring while a mobile device is in a vehicle, the apparatus comprising:
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a data receiver to receive, via network communications, first and second messages from the mobile device; an impression logger to; store a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of the mobile device application via the mobile device to access first media; store a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression associated with a Service Set Identifier (SSID) detected by the mobile device; and store a third record of an in-vehicle media device impression in the memory based on a third message received from the vehicle, the in-vehicle media device impression corresponding to an instance of usage of an in-vehicle media device application via an in-vehicle media device to access second media; and a device ratio determiner to; determine, by executing an instruction with a processor, that the first mobile device impression occurred while the mobile device was located in the vehicle based on the SSID detected by the mobile device during the instance of usage of the mobile device application; and determine, by executing an instruction with the processor, a ratio of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle. - View Dependent Claims (2, 3, 4)
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5. An apparatus for monitoring a usage of a mobile device application, the usage of the mobile device application occurring while a mobile device is in a vehicle, the apparatus comprising:
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a data receiver to receive, via network communications, first and second messages from the mobile device; an impression logger to; store a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of the mobile device application via the mobile device to access first media; store a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression associated with a Service Set Identifier (SSID) detected by the mobile device; and store a third record of an in-vehicle media device impression in the memory based on a third message received from the vehicle, the in-vehicle media device impression corresponding to an instance of usage of an in-vehicle media device application via an in-vehicle media device to access second media; and a device ratio determiner to; determine, by executing an instruction with a processor, that the first mobile device impression occurred while the mobile device was located in the vehicle based on the SSID detected by the mobile device during the instance of usage of the mobile device application; and determine a user usage pattern of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle.
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6. A method for monitoring a usage of a mobile device application the usage of the mobile device application occurring while a mobile device is in a vehicle, the method comprising:
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receiving, via a first network communication a first message from the mobile device; storing a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of the mobile device application via the mobile device to access first media; receiving, via a second network communication a second message from the mobile device; storing a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression associated with a Service Set Identifier (SSID) logged by the mobile device; storing a third record of an in-vehicle media device impression in the memory based on a third message received from the vehicle, the in-vehicle media device impression corresponding to an instance of usage of an in-vehicle media device application via an in-vehicle media device to access second media; determining, by executing an instruction with a processor, that the first mobile device impression occurred while the mobile device was located in the vehicle based on the SSID logged by the mobile device during the instance of usage of the mobile device application; and determining, by executing an instruction with the processor, a ratio of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle.
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7. A method for monitoring a usage of a mobile device application, the usage of the mobile device application occurring while a mobile device is in a vehicle, the method comprising:
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receiving, via a first network communication, a first message from the mobile device; storing a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of the mobile device application via the mobile device to access first media; receiving, via a second network communication, a second message from the mobile device; storing a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression associated with a Service Set Identifier (SSID) logged by the mobile device; storing a third record of an in-vehicle media device impression in the memory based on a third message received from the vehicle, the in-vehicle media device impression corresponding to an instance of usage of an in-vehicle media device application via an in-vehicle media device to access second media; determining, by executing an instruction with a processor, that the first mobile device impression occurred while the mobile device was located in the vehicle based on the SSID logged by the mobile device during the instance of usage of the mobile device application; and determining a user usage pattern of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle. - View Dependent Claims (8, 9)
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10. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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receive, via a first network communication, a first message from a mobile device; store a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of a mobile device application via the mobile device to access first media; receive, via a second network communication, a second message from the mobile device; store a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression corresponding to a Service Set Identifier (SSID) detected by the mobile determine that the mobile device impression occurred while the mobile device was located in a vehicle based on a service set identifier (SSID) detected by the mobile device during the instance of usage of the mobile device application; and determine a ratio of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle. - View Dependent Claims (11, 12, 13)
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14. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
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receive, via a first network communication, a first message from a mobile device; store a first record of a first mobile device impression in a memory based on the first message, the first mobile device impression corresponding to an instance of usage of a mobile device application via the mobile device to access first media; receive, via a second network communication, a second message from the mobile device; store a second record of a second mobile device impression in the memory based on the second message, the second mobile device impression corresponding to a Service Set Identifier (SSID) detected by the mobile device; determine that the mobile device impression occurred while the mobile device was located in a vehicle based on a service set identifier (SSID) detected by the mobile device during the instance of usage of the mobile device application; and determine a user usage pattern of mobile device application usage to in-vehicle media device application usage based on the in-vehicle media device impression and based on determining that the first mobile device impression occurred while the mobile device was located in the vehicle.
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Specification