System and method of providing product information using product images

• US 10,108,836 B2
• Filed: 11/19/2010
• Issued: 10/23/2018
• Est. Priority Date: 11/19/2010
• Status: Active Grant

• Current Assignee: Maplebear Inc.
• Original Assignee: Ariel Inventions, LLC
• Inventors: Rothschild, Leigh M.
• Primary Examiner(s): Potts, Ryan P
• Application Number:
  US12/950,657
• Publication Number:
  US 20120128240A1
• Time in Patent Office: 2,895 Days
• Field of Search: None
• CPC Class Codes: G06F 18/00 Pattern recognition
• CPC Class Codes: G06V 2201/09 Recognition of logos

Abstract

A method and system for determining product information from a logo. In one embodiment, an image of a logo may be captured by a portable image capture device. The captured image may be analyzed to recognize the logo. The product may then be identified based on the recognized logo.

Claims

1. A method of providing information relating to a product, the method comprising:

storing and associating one or more features of a logo with one or more products and corresponding product information in a memory storage device using a product identifier by a computer server;

receiving, by the computer server, a captured image of a logo on a product;

analyzing, by the computer server, the image to recognize the one or more features of the logo, wherein analyzing the image to recognize the logo includes determining a presence or absence of distinctive features of the logo;

identifying, by the computer server, the product identifier based on the recognized one or more features of the logo;

retrieving information concerning the one or more products by the computer server wherein the product information includes product recommendations of one or more complementary products relating to the one or more products, wherein the one or more complementary products include products that are designed to be used in conjunction with the one or more products; and

providing, by the computer server, product information corresponding to the product identifier.

2. The method of claim 1, wherein the image of the logo includes a background color of the logo and analyzing the image to recognize the logo includes determining the background color.

3. The method of claim 2, wherein identifying the product identifier is based in part on the determined background color.

4. The method of claim 1, wherein analyzing the image includes determining a size of the logo.

5. The method of claim 4, wherein the size of the logo indicates a size of the one or more products.

6. The method of claim 1, further comprising determining a Stock Keeping Unit (SKU) of the one or more products by the computer server.

7. The method of claim 1, wherein the product information includes a price and at least one of a size, material, flavor, color, wash instructions, use instructions, safety information, weight, volume, ingredients, parts list, assembly instructions, disposal instructions, date of manufacture, expiration date, place of manufacture, manufacturer identity, and a hyperlink to a web site related to the product.

8. A system for identifying a product, the system comprising:

a memory storage device;

a processor coupled to the memory storage device, the processor configured to store and associate one or more features of a logo with one or more products and corresponding product information in the memory storage device using a product identifier;

a receiver, the receiver receiving a captured image of a logo on a product;

an image analyzer, the image analyzer analyzing the image to recognize the one or more features of the logo, wherein analyzing the image to recognize the logo includes determining a presence or absence of distinctive features of the logo; and

the processor further configured to;

identify the product identifier based on the recognized one or more features of the logo;

retrieve information concerning the one or more products wherein the product information includes product recommendations of one or more complementary products relating to the one or more products, wherein the one or more complementary products include products that are designed to be used in conjunction with the one or more products; and

provide product information corresponding to the product identifier.

9. The system of claim 8, wherein the image is received from a portable image capture device.

10. The system of claim 8, wherein analyzing the image to recognize the logo includes determining a color and size of the logo.

11. An apparatus for providing product information, the apparatus comprising:

a memory storage device, the memory storage device storing and associating one or more features of a logo with one or more products and corresponding product information in a memory storage device using a product identifier;

a processor communicatively coupled to the memory storage device, the processor;

comparing a received image of one or more features of a logo to the stored images of logos to identify the received logo;

analyzing the received image to determine a presence or absence of distinctive features of the logo;

identifying a product identifier based on the identification of the one or more features of the received logo;

retrieving information concerning the one or more products wherein the product information includes product recommendations of one or more complementary products relating to the one or more products, wherein the one or more complementary products include products that are designed to be used in conjunction with the one or more products; and

transmitting product information corresponding to the product identifier to a user device.

12. The apparatus of claim 11, wherein the processor further identifies a color of the logo.

13. The apparatus of claim 11, wherein the processor further identifies a size of the logo.

14. The apparatus of claim 11, wherein the processor further identifies a background color of the logo.

15. The apparatus of claim 11, wherein the received image of the logo is processed by an image recognition program prior to comparing.

16. The apparatus of claim 11, wherein the processor further identifies a first product based on a first set of features of the logo, and identifies a second product based on a second set of features of the logo.

17. The apparatus of claim 11, wherein the product information includes a price and at least one of a size, material, flavor, color, wash instructions, use instructions, safety information, weight, volume, ingredients, parts list, assembly instructions, disposal instructions, date of manufacture, expiration date, place of manufacture, manufacturer identity, and a hyperlink to a web site related to the product.