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E-mail based dynamic advertising

  • US 10,108,987 B2
  • Filed: 06/21/2013
  • Issued: 10/23/2018
  • Est. Priority Date: 06/21/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, at a proxy server, a first request for advertising content from a computing device, wherein the first request is responsive to display of an e-mail directed to an e-mail address of a user and received by the computing device, wherein the first request includes an identifier that uniquely identifies the user and the e-mail, and wherein an application of the computing device associated with presentation of the advertising content does not support local storage of cookies at the computing device;

    determining, at a processor of the proxy server based on the identifier, whether a cookie managed by the proxy server and associated with the identifier is available;

    in response to determining that the cookie associated with the identifier is unavailable, generating the cookie associated with the identifier at the proxy server;

    in response to receiving the first request for the advertising content from the computing device, sending a second request for the advertising content from the proxy server to an advertising server, wherein the second request includes at least a portion of the cookie associated with the identifier;

    receiving the advertising content at the proxy server from the advertising server;

    sending the advertising content from the proxy server to the computing device; and

    receiving information regarding resolution of dynamic links associated with the advertising content, wherein the information regarding resolution of the dynamic links comprises a count of a number of times that the advertising content has been accessed outside a time to live (TTL) of the cookie by web browsers or by e-mail clients, and wherein a time to live (TTL) of a second cookie associated with presentation of the advertising content to a particular client is dynamically increased or decreased based on the count.

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