Optimization of posting in social networks using content delivery preferences comprising hashtags that correspond to geography and a content type associated with a desired time window

• US 10,110,541 B2
• Filed: 10/17/2013
• Issued: 10/23/2018
• Est. Priority Date: 10/17/2013
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Li, Jenny S.
• Primary Examiner(s): Murray, Daniel C.
• Application Number:
  US14/055,937
• Publication Number:
  US 20150113070A1
• Time in Patent Office: 1,832 Days
• Field of Search: 709206
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/487 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/489 using time information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

Embodiments of the disclosure relate to optimizing postings in a social network. Embodiments include receiving content delivery preferences that correspond to a geography and an optimal time window for the geography from a content provider. Embodiments also include adjusting the content delivery preferences to create optimized content delivery preferences. Embodiments further include receiving a post to the social network from the content provider at a posting time and determining if the posting time is within the optimal time window for the geography. Based on a determining that the posting time is within the optimal time window for the geography, embodiments include delivering the posting to one or more users in the geography targeted by the posting corresponding to the optimal time window.

Claims

1. A computer-implemented method for optimizing postings in a social network comprising:

receiving one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprise one or more hashtags that correspond to a geography associated with a desired time window for the geography and a content type associated with a desired time window for the content type;

receiving, by a processor, a post to the social network from the content provider at a posting time;

determining if the post includes one of the one or more hashtags, wherein the hashtags are associated with the social network;

determining if the posting time is within the desired time window for the geography and content type corresponding to one of the one or more hashtags;

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delivering the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type; and

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is not within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delaying delivery of the post to the one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geography and the content type;

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is not within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delaying delivery of comments associated with the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography targeted by the post are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geography and the content type;

wherein the post is available for viewing by one or more users in the geographic location only during the desired time window corresponding to the geographic location;

wherein the post is available for viewing by one or more users only during the desired time window corresponding to the content type;

adjusting the desired time window based on historical usage of users in a corresponding geography, wherein adjusting the desired time window based on historical usage of users in the corresponding geography comprises adjusting the desired time window to a time period in which the post will generate comments;

based at least in part on an analysis of the one or more hashtags, generating one or more related hashtags; and

adjusting the one or more content delivery preferences based on the one or more related hashtags included in the post.

2. The method of claim 1, further comprising:

based on a determining that the post does not include at least one of the one or more hashtags, delivering the post to all users of the social network.

3. The method of claim 1, wherein delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the desired time window, further comprises delaying delivery of all postings to the social network that relate to the post.

4. The method of claim 1, wherein the one or more related tags are selected to maximize a number of viewers of the post.

5. A computer program product for optimizing postings in a social network, the computer program product comprising:

a non-transitory storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising;

receiving one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprises one or more hashtags that correspond to a geography associated with a desired time window for the geography and a content type associated with a desired time window for the content type;

adjusting, by a processor, the one or more content delivery preferences by an optimization analyzer to create optimized content delivery preferences;

receiving a post to the social network from the content provider at a posting time;

determining if the post includes one of the one or more hashtags;

determining if the posting time is within the desired time window for the geography and content type corresponding to one of the one or more hashtags;

based on a determining that the post includes at least one of the one or more tags and that the posting time is within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delivering the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type; and

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is not within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delaying delivery of the post to the one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geography and the content type;

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is not within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delaying delivery of comments associated with the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography targeted by the post are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geography and the content type;

wherein the post is available for viewing by one or more users in the geographic location only during the desired time window corresponding to the geographic location;

wherein the post is available for viewing by one or more users only during the desired time window corresponding to the content type;

adjusting the desired time window based on historical usage of users in a corresponding geography, wherein adjusting the desired time window based on historical usage of users in the corresponding geography comprises adjusting the desired time window to a time period in which the post will generate comments;

based at least in part on an analysis of the one or more hashtags, generating one or more related hashtags; and

adjusting the one or more content delivery preferences based on the one or more related hashtags included in the post.

6. The computer program product of claim 5, further comprising:

based on a determining that the post does not include at least one of the one or more tags and, delivering the post to all users of the social network.

7. The computer program product of claim 5, wherein delaying delivery of the post to the one or more users in the geography targeted by the post corresponding to the desired time window, further comprises delaying delivery of all postings to the social network that relate to the post.

8. The computer program product of claim 5, wherein the one or more related tags are selected to maximize a number of viewers of the post.

9. A computer-implemented method for optimizing postings in a social network comprising:

receiving, by a processor, one or more content delivery preferences from a content provider, wherein the one or more content delivery preferences comprises one or more hashtags that correspond to a geography with a desired time window for the geography and a content type associated with a desired time window for the content type;

receiving a post to the social network from the content provider at a posting time;

determining if the posting time is within the desired time window for the geography and content type corresponding to one of the one or more hashtags;

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delivering the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type; and

based on a determining that the post includes at least one of the one or more hashtags and the posting time is not within the desired time window for the geography and the content type, delaying delivery of the post to the one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geographical location and the content type;

based on a determining that the post includes at least one of the one or more hashtags and that the posting time is not within the desired time window for the geography and the content type corresponding to the at least one of the one or more hashtags, delaying delivery of comments associated with the post to one or more users of the social network that are disposed in the geography targeted by the post and are tagged for the content type until a local time in the geography targeted by the post are tagged for the content type until a local time in the geography is within the corresponding desired time window for the geography and the content type;

wherein the post is available for viewing by one or more users in the geographic location only during the desired time window corresponding to the geographic location;

wherein the post is available for viewing by one or more users only during the desired time window corresponding to the content type;

adjusting the desired time window based on historical usage of users in a corresponding geography, wherein adjusting the desired time window based on historical usage of users in the corresponding geographic location comprises adjusting the desired time window to a time period in which the post will generate comments;

based at least in part on an analysis of the one or more hashtags, generating one or more related hashtags; and

adjusting the one or more content delivery preferences based on the one or more related hashtags included in the post.

10. The method of claim 9, wherein delaying delivery of the post to the one or more users in the geographic location corresponding to the desired time window for the period of time, further comprises delaying delivery of all postings to the social network that relate to the post.

11. The method of claim 9, wherein the period of time is determined such that the post will be delivered during the desired time window.