Configuration of content site user interaction monitoring in data networks

• US 10,110,690 B2
• Filed: 10/27/2017
• Issued: 10/23/2018
• Est. Priority Date: 06/02/2016
• Status: Active Grant

• Current Assignee: Tealium, Inc.
• Original Assignee: Tealium, Inc.
• Inventors: Slovak, Christopher B., Anderson, Michael
• Primary Examiner(s): Higa, Brendan Y
• Application Number:
  US15/795,593
• Publication Number:
  US 20180124192A1
• Time in Patent Office: 361 Days
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A collection configuration management system can be used to manage one or more monitoring objects, such as tags, included in one or more content objects. The collection configuration management system can compartmentalize monitoring object configurations into a monitoring object bundle that may be executed as a result of loading the one or more content objects. The monitoring object bundle can be generated to include one or more monitoring objects, as well as monitoring object management loader functionality.

Claims

1. A system for controlling collection of data indicative of user interactions with a content page and transmission of the data over a computer network, the system comprising:

one or more memory devices configured to store content organization data, the content organization data comprising a plurality of identifiers associated with a plurality of content objects including a first content object and a second content object, an identifier of the plurality of identifiers being associated with the first content object and the second content object; and

one or more hardware processors in communication with the one or more memory devices, the one or more hardware processors being configured to;

generate a monitoring object bundle from monitoring object data, the monitoring object bundle comprising instructions that when executed by a user system cause the user system to;

gather interaction data indicative of user interactions with the first content object or the second content object, and

transmit the interaction data via a computer network to a computing system,

receive a bundle request from the user system via the computer network, the bundle request identifying the identifier, the bundle request being transmitted by the user system in response to the user system loading a content page that causes loading of the first content object or the second content object, and

in response to receiving the bundle request, transmit the monitoring object bundle to the user system via the computer network causing the user system to gather the interaction data and transmit the interaction data via the computer network to the computing system.

2. The system of claim 1, wherein the one or more hardware processors is configured to:

store the monitoring object bundle in the one or more memory devices; and

access the monitoring object bundle from the one or more memory devices using the identifier in response to receiving the bundle request.

3. The system of claim 1, wherein the one or more hardware processors is configured to identify a selection event indicative of the identifier based at least on a user input via a user interface, and the user input denotes (i) the identifier, (ii) the first content object and the second content object, or (iii) a content object group comprising the first content object and the second content.

4. The system of claim 1, wherein the monitoring object bundle comprises a plurality of monitoring objects, and the instructions when executed by the user system cause the user system to load the plurality of monitoring objects without first determining whether a monitoring object load condition at the user system has been satisfied.

5. The system of claim 1, wherein execution of the monitoring object bundle by the user system does not cause the user system to request one or more monitoring objects via the computer network.

6. The system of claim 1, wherein the one or more hardware processors is configured to receive the content organization data from a content object server.

7. The system of claim 6, wherein the one or more hardware processors is configured to:

generate and output a user interface configured to receive a user input comprising authentication data for the content object server, and

transmit a first request with the authentication data to the content object server to obtain the content organization data.

8. The system of claim 1, wherein the monitoring object bundle is a data file comprising script language, and the first content object comprises a first image or a first video and the second content object comprises a second image or a second video.

9. The system of claim 1, wherein the content page comprises the first content object or the second object, and the instructions when executed by the user system further cause the user system to gather interaction data indicative of user interactions with a portion of the content page other than the first content object or the second content object.

10. The system of claim 1, wherein execution of the monitoring object bundle by the user system does not cause the user system to perform the same data collection function twice while gathering the interaction data.

11. The system of claim 1, wherein the identifier is not associated with the plurality of content objects other than the first content object and the second content object.

12. The system of claim 1, wherein the one or more hardware processors is configured to generate the monitoring object bundle in response to receiving the bundle request.

13. The system of claim 1, wherein the instructions when executed by the user system cause the user system to perform a monitoring object management loader operation and transmit the interaction data via the computer network to a plurality of computing systems including the computing system.

14. The system of claim 1, wherein the monitoring object bundle comprises a plurality of tags.

15. A method of controlling collection of data indicative of user interactions with a content page, the method comprising:

under control of a physical computing device comprising one or more hardware processors;

generating a monitoring object bundle comprising instructions that when executed by a user system cause the user system to;

gather interaction data indicative of user interactions with a first content object or a second content object of a plurality of content objects, and

transmit the interaction data via a computer network;

storing the monitoring object bundle in one or more memory devices;

receiving a bundle request from the user system via the computer network, the bundle request identifying an identifier of a plurality of identifiers, the identifier being associated with the first content object and the second content object, the plurality of identifiers being associated with the plurality of content objects;

accessing the monitoring object bundle from the one or more memory devices using the request identifier; and

transmitting the monitoring object bundle to the user system via the computer network causing the user system to gather the interaction data and transmit the interaction data via the computer network.

16. The method of claim 15, further comprising:

under control of the physical computing device;

transmitting an identifier request to a content object server to obtain the plurality of identifiers associated with the plurality of content objects; and

receiving the plurality of identifiers associated with the plurality of content objects from the content object server.

17. The method of claim 15, wherein said generating the monitoring object bundle is performed in response to receiving the bundle request.

18. The method of claim 15, further comprising:

under control of the physical computing device;

identifying a selection event indicative of the identifier based at least on a user input received via a user interface, the user input denoting (i) the identifier, (ii) the first content object and the second content object, or (iii) a content object group comprising the first content object and the second content.

19. The method of claim 15, wherein said generating the monitoring object bundle comprises generating the monitoring object bundle from the monitoring object data by removing one or more redundant operations indicated by a plurality of monitoring objects associated with the monitoring object bundle.

20. The method of claim 15, wherein the monitoring object bundle is a data file comprising script language, and the first content object comprises a first image or a first video and the second content object comprises a second image or a second video.