Generating cards in response to user actions on online social networks
First Claim
1. A method comprising, by one or more computing devices of an online social network:
- accessing, by one or more of the computing devices, a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising;
a first node corresponding to a first user associated with the online social network; and
a plurality of second nodes that each correspond to a concept or a second user associated with the online social network;
receiving, at one or more of the computing devices from a client system associated with a first user of the online social network, an indication of a trigger action performed on the client system, wherein the trigger action is a user interaction with a content object, the content object being associated with a particular node of the plurality of second nodes;
generating, by one or more of the computing devices, a plurality of reaction-cards based at least in part on the trigger action, each reaction-card being associated with a structured query referencing the particular second node associated with the content object, each reaction-card comprising one or more search results referencing one or more second nodes of the plurality of second nodes, respectively, matching the structured query associated with the reaction-card;
calculating, by one or more of the computing devices, a reaction-card score for each reaction-card, wherein the reaction-card score is based at least in part on a relevance of the structured query associated with the reaction-card to the trigger action and further based on one or more user-engagement factors;
sending, from one or more of the computing devices to the client system, in response to receiving the trigger action from the first user, each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the client system;
receiving, at one or more of the computing devices from the client system, an input from the first user, the input corresponding to an interaction with a first reaction-card of the plurality of reaction-cards; and
sending, from one or more of the computing devices to the client system, instructions for displaying a second reaction-card to the first user in response to receiving the input from the first user, the second reaction-card being associated with a different structured query from that of the first reaction-card, wherein the structured query associated with the second reaction-card is generated by modifying the structured query associated with the first reaction-card based on the input from the first user.
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Abstract
In one embodiment, a method includes accessing a social graph by a social-networking system. The social graph includes a plurality of nodes and a plurality of edges connecting the nodes. The social-networking system may receive a trigger action from a first user. In response to the trigger action, the social-networking system may generate reaction-cards based at least in part on the trigger action where each reaction-card is associated with a structured query referencing nodes and edges of the social graph. The social-networking system may calculate a reaction-card score for each reaction-card, where the reaction-card score is based on a relevance of the structured query associated with the reaction-card to the trigger action and user-engagement factors. The social-networking system may then send each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the first user.
85 Citations
43 Claims
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1. A method comprising, by one or more computing devices of an online social network:
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accessing, by one or more of the computing devices, a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising; a first node corresponding to a first user associated with the online social network; and a plurality of second nodes that each correspond to a concept or a second user associated with the online social network; receiving, at one or more of the computing devices from a client system associated with a first user of the online social network, an indication of a trigger action performed on the client system, wherein the trigger action is a user interaction with a content object, the content object being associated with a particular node of the plurality of second nodes; generating, by one or more of the computing devices, a plurality of reaction-cards based at least in part on the trigger action, each reaction-card being associated with a structured query referencing the particular second node associated with the content object, each reaction-card comprising one or more search results referencing one or more second nodes of the plurality of second nodes, respectively, matching the structured query associated with the reaction-card; calculating, by one or more of the computing devices, a reaction-card score for each reaction-card, wherein the reaction-card score is based at least in part on a relevance of the structured query associated with the reaction-card to the trigger action and further based on one or more user-engagement factors; sending, from one or more of the computing devices to the client system, in response to receiving the trigger action from the first user, each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the client system; receiving, at one or more of the computing devices from the client system, an input from the first user, the input corresponding to an interaction with a first reaction-card of the plurality of reaction-cards; and sending, from one or more of the computing devices to the client system, instructions for displaying a second reaction-card to the first user in response to receiving the input from the first user, the second reaction-card being associated with a different structured query from that of the first reaction-card, wherein the structured query associated with the second reaction-card is generated by modifying the structured query associated with the first reaction-card based on the input from the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 20, 21, 22, 23)
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18. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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access a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising; a first node corresponding to a first user associated with an online social network; and a plurality of second nodes that each correspond to a concept or a second user associated with the online social network; receive, from a client system associated with a first user of the online social network, an indication of a trigger action performed on the client system, wherein the trigger action is a user interaction with a content object, the content object being associated with a particular node of the plurality of second nodes; generate a plurality of reaction-cards based at least in part on the trigger action, each reaction-card being associated with a structured query referencing the particular second node associated with the content object, each reaction-card comprising one or more search results referencing one or more second nodes of the plurality of second nodes, respectively, matching the structured query associated with the reaction-card; calculate a reaction-card score for each reaction-card, wherein the reaction-card score is based at least in part on a relevance of the structured query associated with the reaction-card to the trigger action and further based on one or more user-engagement factors; send, to the client system, in response to receiving the trigger action from the first user, each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the client system; receive, from the client system, an input from the first user, the input corresponding to an interaction with a first reaction-card of the plurality of reaction-cards; and send, to the client system, instructions for displaying a second reaction-card to the first user in response to receiving the input from the first user, the second reaction-card being associated with a different structured query from that of the first reaction-card, wherein the structured query associated with the second reaction-card is generated by modifying the structured query associated with the first reaction-card based on the input from the first user.
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19. A system comprising:
- one or more processors; and
a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;access a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation between them, the nodes comprising; a first node corresponding to a first user associated with an online social network; and a plurality of second nodes that each correspond to a concept or a second user associated with the online social network; receive, from a client system associated with a first user of the online social network, an indication of a trigger action performed on the client system, wherein the trigger action is a user interaction with a content object, the content object being associated with a particular node of the plurality of second nodes; generate a plurality of reaction-cards based at least in part on the trigger action, each reaction-card being associated with a structured query referencing the particular second node associated with the content object, each reaction-card comprising one or more search results referencing one or more second nodes of the plurality of second nodes, respectively, matching the structured query associated with the reaction-card; calculate a reaction-card score for each reaction-card, wherein the reaction-card score is based at least in part on a relevance of the structured query associated with the reaction-card to the trigger action and further based on one or more user-engagement factors; send, to the client system, in response to receiving the trigger action from the first user, each reaction-card having a reaction-card score greater than a threshold reaction-card score to the first user for display on a page currently accessed by the client system; receive, from the client system, an input from the first user, the input corresponding to an interaction with a first reaction-card of the plurality of reaction-cards; and send, to the client system, instructions for displaying a second reaction-card to the first user in response to receiving the input from the first user, the second reaction-card being associated with a different structured query from that of the first reaction-card, wherein the structured query associated with the second reaction-card is generated by modifying the structured query associated with the first reaction-card based on the input from the first user. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
- one or more processors; and
Specification