Social capture rules
First Claim
1. A non-transitory computer storage medium storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
- analyzing text and/or metadata of social mentions previously captured using an initial rule set to identify commonalities within the text and/or metadata, the social mentions having been previously captured for moderation purposes in which moderation actions are taken on certain ones of the social mentions associated with a company to manage the company'"'"'s brand;
selecting criteria corresponding to the commonalities identified by analyzing the text and/or metadata of the social mentions;
generating an improved rule set having one or more capture rules by modifying a capture rule of the initial rule set or by adding a new capture rule to the initial rule set, the modified capture rule or added new capture rule including the criteria corresponding to the commonalities;
calculating one or more accuracy metrics for the one or more capture rules, wherein the one or more accuracy metrics indicate an effectiveness of the improved rule set in capturing social mentions likely to be moderated, the effectiveness determined by identifying a percentage of previously moderated social mentions that satisfies the criteria of the improved rule set; and
applying the improved rule set to capture new social mentions from one or more social networks.
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Accused Products
Abstract
The collection of social data from social networking services for moderation purposes is improved by analyzing social mentions captured using an initial set of capture rules. The text and/or metadata of social mentions previously captured using an initial rule set of capture rules may be analyzed to identify common text and/or common metadata amongst those social mentions. A new rule set may be generated with capture rules having criteria selected based on the identified common text and/or common metadata. The new rule set may then be applied to capture new social data.
15 Citations
19 Claims
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1. A non-transitory computer storage medium storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
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analyzing text and/or metadata of social mentions previously captured using an initial rule set to identify commonalities within the text and/or metadata, the social mentions having been previously captured for moderation purposes in which moderation actions are taken on certain ones of the social mentions associated with a company to manage the company'"'"'s brand; selecting criteria corresponding to the commonalities identified by analyzing the text and/or metadata of the social mentions; generating an improved rule set having one or more capture rules by modifying a capture rule of the initial rule set or by adding a new capture rule to the initial rule set, the modified capture rule or added new capture rule including the criteria corresponding to the commonalities; calculating one or more accuracy metrics for the one or more capture rules, wherein the one or more accuracy metrics indicate an effectiveness of the improved rule set in capturing social mentions likely to be moderated, the effectiveness determined by identifying a percentage of previously moderated social mentions that satisfies the criteria of the improved rule set; and applying the improved rule set to capture new social mentions from one or more social networks. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method comprising:
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analyzing, by a computing device, text and/or metadata of social mentions previously captured using an initial rule set to identify commonalities within the text and/or metadata, the social mentions having been previously captured for moderation purposes in which moderation actions are taken on certain ones of the social mentions associated with a company to manage the company'"'"'s brand; determining criteria corresponding to the commonalities identified by analyzing the text and/or metadata of the social mentions; receiving a specified accuracy metric for an improved rule set, the specified accuracy metric indicating an effectiveness of the improved rule set in capturing social mentions likely to be moderated, the effectiveness determined by identifying a percentage of previously moderated social mentions that satisfies the criteria of the improved rule set; based on the specified accuracy metric, selecting criteria from the determined criteria corresponding to the commonalities; generating the improved rule set having one or more capture rules based on the initial rule set and the selected criteria, wherein the improved rule set satisfies the specified accuracy metric; and employing the improved rule set to capture new social data from one or more social networks for presentation in a moderation user interface. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computerized system comprising:
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one or more processors; and one or more computer storage media storing computer-useable instructions that, when used by the one or more processors, cause the one or more processors to; analyze social mentions previously captured using an initial rule set to identify text in the social mentions that commonly appears in association with a keyword specified by a capture rule from the initial rule set, the social mentions having been previously captured for moderation purposes in which moderation actions are taken on certain ones of the social mentions associated with a company to manage the company'"'"'s brand; select criteria based on the text identified by analyzing the social mentions; generate an improved rule set having one or more capture rules based on the initial rule set and the criteria selected based on the text, wherein the improved rule set is generated by modifying at least one rule of the initial rule set with the selected criteria; calculating one or more accuracy metrics for the one or more capture rules, wherein the one or more accuracy metrics indicate an effectiveness of the improved rule set in capturing social mentions likely to be moderated, the effectiveness determined by identifying a percentage of previously moderated social mentions that satisfies the criteria of the improved rule set; and apply the improved rule set to capture social mentions from one or more social networking services.
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Specification