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Social capture rules

  • US 10,120,932 B2
  • Filed: 07/24/2014
  • Issued: 11/06/2018
  • Est. Priority Date: 07/24/2014
  • Status: Active Grant
First Claim
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1. A non-transitory computer storage medium storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:

  • analyzing text and/or metadata of social mentions previously captured using an initial rule set to identify commonalities within the text and/or metadata, the social mentions having been previously captured for moderation purposes in which moderation actions are taken on certain ones of the social mentions associated with a company to manage the company'"'"'s brand;

    selecting criteria corresponding to the commonalities identified by analyzing the text and/or metadata of the social mentions;

    generating an improved rule set having one or more capture rules by modifying a capture rule of the initial rule set or by adding a new capture rule to the initial rule set, the modified capture rule or added new capture rule including the criteria corresponding to the commonalities;

    calculating one or more accuracy metrics for the one or more capture rules, wherein the one or more accuracy metrics indicate an effectiveness of the improved rule set in capturing social mentions likely to be moderated, the effectiveness determined by identifying a percentage of previously moderated social mentions that satisfies the criteria of the improved rule set; and

    applying the improved rule set to capture new social mentions from one or more social networks.

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