System and method for targeting content based on identified audio and multimedia
First Claim
Patent Images
1. A method of delivering promotional content, the method comprising:
- receiving an audio query;
recognizing that the audio query matches an audio reference;
following a link between the audio reference and promotional content;
delivering the promotional content through a network; and
billing a campaign manager user for the delivering of the promotional content.
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Abstract
The present disclosure relates to systems and methods that recognize audio queries and select related information to return in response to recognition of the audio queries. The technology disclosed facilitates easy designation of aggregate user experience categories and custom audio references to be recognized. It facilitates linking and returning of selected information in response to recognition of audio queries that match the designated aggregate user experience categories or custom audio references to be recognized.
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Citations
23 Claims
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1. A method of delivering promotional content, the method comprising:
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receiving an audio query; recognizing that the audio query matches an audio reference; following a link between the audio reference and promotional content; delivering the promotional content through a network; and billing a campaign manager user for the delivering of the promotional content. - View Dependent Claims (2, 3)
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4. A non-transitory computer-readable medium comprising code that, when executed by at least one computer causes the at least one computer to:
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receive an audio query; recognize that the audio query matches an audio reference; follow a link between the audio reference and promotional content; deliver the promotional content; and bill a campaign manager user for the delivered promotional content. - View Dependent Claims (11, 12)
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5. A method of delivering promotional content, the method comprising:
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receiving an audio query; recognizing that the audio query matches an audio reference; selecting an aggregate experience category associated with the audio reference; following a link between the aggregate experience category and promotional content; and delivering the promotional content, wherein the aggregate experience category is a type of content. - View Dependent Claims (6, 7, 8, 9, 10)
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13. A method of preparing to deliver promotional content, the method comprising:
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receiving from a campaign manager a reference to a multimedia item; receiving from the campaign manager promotional content; receiving from the campaign manager a bid to deliver the promotional content in response to an audio query matching the multimedia item; and storing, on a campaign configuration server, a link the promotional content. - View Dependent Claims (14, 15, 16)
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17. A method of preparing to deliver promotional content, the method comprising:
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receiving from a campaign manager a reference to an aggregate experience category; receiving from the campaign manager promotional content; receiving from the campaign manager a bid to deliver the promotional content in response to an audio query that matches an audio reference associated with the aggregate experience category; and storing, on a campaign configuration server, a link between the aggregate experience category and the promotional content.
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18. A system including memory and one or more processors configured to execute instructions, stored in the memory, to:
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receive an audio query; recognize that the audio query matches an audio reference; select an aggregate experience category associated with the audio reference; follow a link between the aggregate experience category and promotional content; and deliver the promotional content, wherein the aggregate experience category is a type of content. - View Dependent Claims (19, 20, 21, 22, 23)
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Specification