Customer purchasing preference profiles based on coupon choices

• US 10,121,167 B2
• Filed: 10/09/2014
• Issued: 11/06/2018
• Est. Priority Date: 10/31/2013
• Status: Active Grant

• Current Assignee: DoorDash, Inc.
• Original Assignee: International Business Machines Corporation
• Inventors: Deshpande, Ajay A., Hendrix, Kimberly D., McFaddin, Herbert S., Narayanaswami, Chandrasekhar
• Primary Examiner(s): Cao, Vincent M
• Application Number:
  US14/510,643
• Publication Number:
  US 20150120421A1
• Time in Patent Office: 1,489 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

According to an aspect, a method for creating or improving customer preference profiles includes providing a decision coupon to a customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options. A selection of one of the promotional options is received and an indication of the selected promotional option is stored in a purchasing preference profile for the customer. The indication of the selected option is used to update an affinity for a product or product category for the customer within the customer'"'"'s purchasing preference profile.

Claims

1. A system for creating or improving customer purchasing profiles, the system comprising:

a memory having computer readable instructions; and

a processor for executing the computer readable instructions, the computer readable instructions including;

providing, via a mobile device display through a mobile app installed on a mobile device associated with a customer, a first decision coupon to the customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options, wherein the selection of one of the promotional options eliminates each unselected two or more promotional options, and

wherein the selection of one of the promotional options indicates a preference of a first product category of the one of the promotional options over one or more product categories of the unselected two or more promotional options, and

wherein the mobile app causing the mobile device to display the first decision coupon;

receiving, via the mobile app, a first selection of one of the promotional options;

eliminating, from a display of the mobile device by the mobile app, each of the unselected two or more promotional options;

storing an indication of the first selection in a customer purchasing preference profile;

using the indication of the first selection to update an affinity for a product or product category for the customer within the customer purchasing preference profile;

responsive to the first selection, providing, via the mobile app, a second decision coupon to the customer with two or more promotional options based on the first selection of one of the promotional options;

receiving, via the mobile app, a second selection of the two or more promotional options based on the first selection of one of the promotional options;

storing an indication of the second selection in a customer purchasing preference profile; and

providing, via the mobile app, a text message notification of a targeted advertisement, wherein the targeted advertisement is based on the affinity for the product or product category for the customer.

2. The system of claim 1, further comprising delivering the targeted advertisement in response to receiving a notification that the customer is located in a store premises associated with the decision coupon.

3. The system of claim 1, further comprising delivering the targeted advertisement in response to receiving a notification that the customer is located in a particular location within a store premises associated with the decision coupon.

4. The system of claim 3, further comprising delivering the targeted advertisement in further response to receiving an opt-in notification that the customer has consented to receiving the targeted advertisement.

5. The system of claim 1 further comprising:

determining a target preference for the customer'"'"'s purchasing preference profile, wherein the target preference comprises one or more products or product categories; and

providing a third decision coupon to the customer with two or more promotional options directed to related items selected to ascertain the target preference in the customer'"'"'s purchasing preference profile.

6. The system of claim 5, wherein the customer'"'"'s purchasing preference profile includes customer data comprising demographics of the customer;

and

wherein the target preference is determined based at least in part on comparing transactions of the customer with transactions of one or more other customers, wherein the one or more other customers include other customer data similar to the customer data.

7. A computer program product creating or improving customer purchasing profiles, the computer program product comprising:

a tangible storage medium readable by a processing circuit and storing instructions for execution by the processing circuit to perform a method comprising;

providing, via a mobile device display through a mobile app installed on a mobile device associated with a customer, a first decision coupon to the customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options, wherein the selection of one of the promotional options eliminates each unselected two or more promotional options, and

wherein the selection of one of the promotional options indicates a preference of a first product category of the one of the promotional options over one or more product categories of the unselected two or more promotional options, and

wherein the mobile app causing the mobile device to display the first decision coupon;

receiving, via the mobile app, a first selection of one of the promotional options;

eliminating, from a display of the mobile device by the mobile app, each of the unselected two or more promotional options;

storing an indication of the first selection in a customer purchasing preference profile;

using the indication of the first selection to update an affinity for a product or product category for the customer within the customer'"'"'s purchasing preference profile;

responsive to the first selection, providing, via the mobile app a second decision coupon to the customer with two or more promotional options based on the first selection of one of the promotional options, wherein the two or more promotional options are related to the one of the promotional options;

receiving, via the mobile app, a second selection of the two or more promotional options based on the first selection of one of the promotional options;

storing an indication of the second selection of the two or more promotional options based on the first selection of one of the promotional options; and

providing, via the mobile app, a text message notification of a targeted advertisement, wherein the targeted advertisement is based on the affinity for the product or product category for the customer.

8. The computer program product of claim 7, further comprising delivering the targeted advertisement in response to receiving a notification that the customer is located in a store premises associated with the decision coupon.

9. The computer program product of claim 7, further comprising delivering the targeted advertisement in response to receiving a notification that the customer is located in a particular location within a store premises associated with the decision coupon.