Resource placement via a web page

• US 10,122,646 B2
• Filed: 11/06/2015
• Issued: 11/06/2018
• Est. Priority Date: 11/06/2015
• Status: Active Grant

• Current Assignee: Yahoo Assets LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Solomakha, Dmytro, Ambwani, Geetu
• Primary Examiner(s): Springer, James E
• Application Number:
  US14/935,173
• Publication Number:
  US 20170134300A1
• Time in Patent Office: 1,096 Days
• Field of Search: 709226
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: H04L 47/70 Admission control; Resource allocation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

In various embodiments, methods and systems make a type of resource available via a target web page, based on the presence of resources of the same type being available on other pages visited by the traffic accessing the target web page. One or more resource history values are determined for a set of traffic flows in at least a portion of the traffic that accesses the target web page. Each traffic flow extends between the target web page and a respective web page with a resource profile for the specified type of resource. The resource profiles can be used to determine resource history values for the traffic flows. The target web page'"'"'s resource profile for the specified type of resource can be established based on the resource history values. Based on the target web page'"'"'s resource profile for the specified resource type, a resource of the specified type can be designated to be available on the target web page.

Claims

1. A computer-implemented method comprising:

establishing a resource profile for a target web page and associated with a specified resource type based on a sum of a plurality of resource history values for at least a portion of a set of traffic flows that accesses the target web page from a plurality of adjacent web pages, wherein the resource profile indicates a likelihood that a user accessing the target web page has previously accessed at least one other web page that makes available a resource corresponding to the specified resource type and a first resource history value of the plurality of resource history values is based on another resource profile for a first adjacent web page of the plurality of adjacent web pages and a first traffic flow of the set of traffic flows that corresponds to the target web page and the first adjacent page; and

designating at least one of the resource or another resource corresponding to the specified resource type to be available via the target web page based at least in part on the resource profile and transmitting the target web page to one or more users.

2. The method of claim 1, further comprising:

determining one or more resource history values for a set of traffic flows in the at least a portion of traffic.

3. The method of claim 2, wherein the establishing the resource profile includes:

summing the resource history values.

4. The method of claim 2, wherein the establishing a resource profile and the determining one or more resource history values is performed without reference to an identity of a person that creates traffic within the at least a portion of traffic.

5. The method of claim 2, wherein:

each traffic flow in the set of traffic flows extends between the target web page and a respective web page with a respective resource profile, each traffic flow in the set of traffic flows has a weight, and the determining one or more resource history values includes weighting each of the respective resource profiles with a weight for a respective traffic flow in the set of traffic flows.

6. The method of claim 5, wherein the set of traffic flows includes all traffic flows into and out of the target web page in a specified time period.

7. The method of claim 5, wherein the set of traffic flows consists of traffic associated with the target web page that meet a common set of criteria.

8. The method of claim 5, wherein each respective resource profile is associated with the specified resource type that corresponds to the resource.

9. The method of claim 8, wherein the set of traffic flows consists of traffic associated with the target web page in a specific time period that flows between the target web page and any adjacent web page that provides access to any resource that corresponds to the specified resource type.

10. The method of claim 8, wherein the specified resource type is a subject matter designation and at least one of the resource or the other resource is a service for performing an operation related to the subject matter designation.

11. The method of claim 1, further comprising:

making the at least one resource available via the target web page.

12. The method of claim 1, wherein designating at least one of the resource or the other resource includes determining whether the resource profile exceeds a threshold.

13. One or more non-transitory computer storage media having computer-executable instructions embodied thereon that, when executed, by one or more processors, causes the one or more processors to perform a method comprising:

determining one or more resource history values for a set of traffic flows in at least a portion of traffic that accesses a target web page;

establishing a resource profile for the target web page and associated with a specified resource type based on a sum of a plurality of the one or more resource history values, wherein the resource profile indicates a likelihood that a user accessing the target web page has previously accessed at least one other web page that makes available a resource corresponding to the specified resource type and a first resource history value of the plurality of resource history values is based on another resource profile for a first adjacent web page of the plurality of adjacent web pages and a first traffic flow of the set of traffic flows that corresponds to the target page and the first adjacent page; and

designating at least one of the resource or another resource corresponding to the specified resource type to be available via the target web page based at least in part on the resource profile and transmitting the target web page to one or more users,

wherein;

each traffic flow in the set of traffic flows extends between the target web page and a respective web page with a respective resource profile,

each traffic flow in the set of traffic flows has a weight, and

the determining one or more resource history values includes weighting each of the respective resource profiles with a weight for a respective traffic flow in the set of traffic flows.

14. The media of claim 13, wherein the establishing a resource profile and the determining one or more resource history values is performed without reference to an identity of a person that creates traffic within the at least a portion of traffic.

15. The media of claim 13, wherein the set of traffic flows consists of traffic associated with the target web page that meet a common set of criteria.

16. A system comprising:

a processor device; and

a computer-readable storage medium, coupled with the processor device, having instructions stored thereon, which, when executed by the processor device, provide the system with a traffic monitor, a resource profiler, and a resource allocator, wherein

the traffic monitor is configured to determine one or more resource history values for a set of traffic flows in at least a portion of traffic that accesses a target web page;

the resource profiler is configured to establish a resource profile for the target web page and associated with a specified resource type based on a sum of a plurality of the one or more resource history values, wherein the resource profile indicates a likelihood that a user accessing the target web page has previously accessed at least one other web page that makes available a resource corresponding to the specified resource type and a first resource history value of the plurality of resource history values is based on another resource profile for a first adjacent web page of the plurality of adjacent web pages and a first traffic flow of the set of traffic flows that corresponds to the target page and the first adjacent page; and

the resource allocator is configured to designate at least one of the resource or another resource corresponding to the specified resource type to be available via the target web page based at least in part on the resource profile, wherein the target web page is transmitted to one or more users.

17. The system of claim 16, wherein the resource profiler establishes a resource profile and the traffic monitor determines one or more resource history values without reference to an identity of a person that creates traffic within the at least a portion of traffic.

18. The system of claim 16, wherein:

each traffic flow in the set of traffic flows extends between the target web page and a respective web page with a respective resource profile,

each traffic flow in the set of traffic flows has a weight, and

the traffic monitor is further configured to determine the one or more resource history values by weighting each of the respective resource profiles with a weight for a respective traffic flow in the set of traffic flows.

19. The system of claim 18, wherein the set of traffic flows consists of traffic associated with the target web page that meet a common set of criteria.

20. The system of claim 16, wherein the resource allocator is further configured to make at least one of the resource or the other resource available via the target web page.