System and method for using impressions tracking and analysis, location information, 2D and 3D mapping, mobile mapping, social media, and user behavior and information for generating mobile and internet posted promotions or offers for, and/or sales of, products and/or services

• US 10,127,564 B2
• Filed: 07/08/2012
• Issued: 11/13/2018
• Est. Priority Date: 09/15/2011
• Status: Active Grant

• Current Assignee: Stephan Heath
• Original Assignee: Stephan Heath
• Inventors: Heath, Stephan
• Primary Examiner(s): Netzloff, Eric R
• Assistant Examiner(s): Stibley, Michael R
• Application Number:
  US13/543,871
• Publication Number:
  US 20130073388A1
• Time in Patent Office: 2,319 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method, apparatus, computer readable medium, computer system, network, or system, is provided for using impressions tracking and analysis, location information, 2D and 3D mapping, social media, and user behavior and information for generating mobile and internet posted promotions or offers for, and/or sales of, products and/or services, for example, through an advertising application programming interfaces (APIs) on mobile devices, tablets, or computers, that provides mobile and web based promotions or offers that connect information and user behavior data to a user or related demographic location or user specified or predicted demographic location(s), such as through the use of as social networking, user or demographic profiles, behavior, and/or relationships, for targeted promotions or offers for products and/or services.

Claims

1. A method for providing social shopping in combination with 2D and 3D mapping interactive displays and social networking, said method comprising:

electronically providing an integrated social networking and 2D and 3D geospatial mapping interactive website that provides geospatial mapping interactive displays interactive with social networking, where the geospatial interactive displays provide a multi-dimensional and scalable geospatial mapping functional tool, and where the educational-related social networking provides educational-related interactive emailing, instant messaging, texting, online auctions, social networking communities, online communications, user profiles, social plugins, social applications, entertainment shopping, bidding, advertisements, promotions, online coupons, mobile services, products, goods and services;

and wherein the social networking is provided as one selected from social shopping, social networking interactions, access to social networking websites or third party websites or applications, social plugins, social or business applications, SSLs, cookie and mobile cookie, browser cookie, advertising cookie, cookie-based targeting, flash cookie, location-based cookie and other third party cookie, and embedded advertisements;

wherein the integrated social networking and geospatial mapping interactive website is provided using the following steps;

(a) collecting and analyzing initial end user or member data via a processor on a computer or mobile device or wireless device to provide initial end user or member data sets, said initial end user or member data sets comprising;

(1) initial end users'"'"' or members'"'"' impressions data comprising tracking and analysis of website access of users, target markets, demographic groups or geographic data;

(2) user or member profile data;

(3) location information data relating to selected;

(a) users, members, target markets, demographic groups or geographic data;

(b) (1) products or services;

or (2) service providers; and

(c) points of interest near to or associated with said;

users, members, target markets, demographic groups and geographic data, products, and services; and

product service providers;

(4) 2D and 3D mapping data selected from;

(a) said user, member, target market and demographic group locations or location interests; and

(b) (1) said product or service;

or (2) said product or service provider;

locations or associated locations;

(5) user or member internet activity data relating to searching, browsing, purchases, location, interactions, and/or interests;

(6) social networking data of interactions between users or members through networking interests or connections, channels, target markets, and demographics groups; and

(7) generated marketing and mapping data of relationships between members of a social network or website;

(b) generating, via a processor on a computer system or mobile device or wireless device, first promotional data sets from said initial end user data sets, said first promotional data sets comprising first sets of customized promotions or offers that are provided as 2D or 3D mapping interactive displays, said first sets of location based, customized, promotions or offers relating to products or services of said product or service or service providers, or related products or services, for each of (i) said initial end users or members, (ii) additional end users or members, and (iii) target end user groups;

wherein said generating comprises electronically monitoring, collecting, and analyzing behavior information accessed by the user, said behavior information comprising;

(1) data on said initial end users or members;

(2) data on said user or member profiles;

(3) data on said location information;

(4) data on said product or service;

or said product or service providers;

(5) data on said points of interest;

(6) data on said 2D and 3D mapping data;

(7) data on said user or member internet activity; and

(8) data on said social networking interactions;

(c) electronically displaying to said users, members, target markets, and demographics groups, on said 2D or 3D mapping interactive displays, said first set of location based, customized, promotions or offers that are displayed as ad links, promotion or offer information, or promotional media, wherein said first set is provided as part of a first social/geo/promo link category for a first position of a social/geo/promo link promotional data set; and

(d) electronically identifying via a computer processor one or more second social/geo/promo link categories of said location based, customized, promotions or offers using one or more correlation criteria, at least one second social/geo/promo link category having one or more correlation criteria associated with said first social/geo/promo link category, wherein said second social/geo/promo links can be provided to additional 2D or 3D mapping interactive displays provided to one or more of said users, members, target markets, demographics groups or geographic data;

(e) generating, via a processor on a computer system or mobile device or wireless device, second promotional data sets from said first promotional data sets, said second promotional data sets comprising second sets of location based, customized, promotions or offers that are provided as 2D or 3D mapping interactive displays, said second set of customized promotions or offers relating to products or services of said product or service or service providers, or related products or services, for each of (i) said initial end users or members, (ii) additional end users or members, and (iii) target end user groups; and

(f) electronically displaying to said users, members, target markets, and demographics groups, on said 2D or 3D mapping interactive display, said second set of location based, customized, promotions or offers that are displayed as ad links, promotion or offer information, or promotional media, wherein said second set is provided as part of said first social/geo/promo link category for said first position of a social/geo/promo link promotional data set.

2. The method of claim 1, wherein said third party is selected from a government agency, a credit reporting agency, a social network, a website, a service provider, an auction site, a company, an educational or financial institution, bank, a lender or mortgage company, an auto company, or a regulatory agency according to applicable laws and regulations.

3. The method of claim 2, wherein said company is selected from the group consisting of a financial services company, a product company, a services company, a social network, a website, a service provider, an auction site, a company, a brand merchant or retailer, a real estate company or related services, an educational or financial institution or bank, an entertainment company, an online penny or online auction, or other type of service company.

4. The method of claim 1, wherein said first promotional data set further comprises statistics of gifts selected from the group consisting of donations, humanitarian aid, and sustainable gifts, made by one selected from the group consisting of said end users, said members, advertisers, brands, organizations, and companies.

5. The method of claim 4, wherein said method further comprises providing said first promotional data sets to one selected from the group consisting of said end users, said members, other end users or members, advertisers, third parties;

and wherein said impressions include social impressions.

6. The method of claim 1, wherein said method further comprises:

(I) said user designating a portion of a purchase of said product or service as a donation to;

or (II) providing said user with website links to;

donation related advertisers, brands, organizations or companies that provide donations comprising charitable contributions, humanitarian aid, sustainable gifts or loans.

7. A method of claim 1, wherein said product or service is a brand merchant or retailer for user/consumer, products, e-commerce, retail, media &

entertainment, business, government, sports, travel &

hospitality, real estate, educational services, sport services, entertainment shopping services, online gambling services, online penny and online auction services, service provider services, business center services, social network, website or affiliate services.

8. The method of claim 1, further comprising:

selecting a third social/geo/promo link category for a second position of the social/geo/promo link promotional data set, where the third social/geo/promo link category is different from the one or more identified second social/geo/promo link categories.

9. The method of claim 1, wherein:

the social/geo/promo link promotional data set is associated with a web page; and

the social/geo/promo link categories are ordered by capturing, processing, analyzing and filtering relevance, social content marketing, social contextual ads and connections among said users, members, or their friends, family, acquaintances, classmates, or business associates;

user-contributed information, mood recording impressions &

updating, friend communications and blog impressions and focused marketing and those interactions are used to select targeted location-based promotions, location-based offers, location-based coupons, promotions or offers in connection with an online or mobile news feed for the user or member of a social network or website, and connecting them with the brand or advertiser to the web page.

10. The method of claim 1, wherein identifying one or more second social/geo/promo link categories using one or more correlation criteria further comprises:

identifying one or more social/geo/promo link categories having a correlation measure that is less than a correlation threshold.

11. The method of claim 10, wherein at least one second social/geo/promo link category has a separate correlation measure for at least one pair-wise combination of a category identifier associated with the at least one second social/geo/promo link category and a category identifier associated with the first social/geo/promo link category.

12. The method of claim 1, wherein said collecting and analyzing initial end user or member data in step (a) is subject to identity verification.