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Identifying purchase patterns and marketing based on user mood

  • US 10,127,576 B2
  • Filed: 04/13/2015
  • Issued: 11/13/2018
  • Est. Priority Date: 12/17/2010
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, by a service provider server and over a network, information associated with browsing navigation events and browsing selection events made by a user on a user device reported by a browsing module of a user interface application, the browsing navigation events and the browsing selection events including browsing navigation events and browsing selection events associated with social network sites and merchant sites;

    receiving, by the service provider server, information associated with purchase events made by the user on the user device;

    determining, at the service provider server and using a pattern identifying module, one or more user browser patterns based on the browsing navigation events and the browsing selection events;

    determining, by the pattern identifying module, one or more purchase patterns based on the purchase events;

    determining, at the service provider server and using the pattern identifying module, one or more likelihoods of the user to be interested in one or more categories of goods or services based on the determined one or more user browser patterns and the determined one or more purchase patterns; and

    providing, by the service provider server, content to the user on the user device based on the determined one or more likelihoods.

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