Interactive method and system for ordering and marketing wine and other products

• US 10,127,585 B1
• Filed: 12/08/2011
• Issued: 11/13/2018
• Est. Priority Date: 12/08/2011
• Status: Active Grant

• Current Assignee: Uptown Network, LLC
• Original Assignee: Uptown Network, LLC
• Inventors: Jones, Edward J., Caputo, Edward G., Serfass, Jack, Serfass, Nadine, Turner, Phil Mark
• Primary Examiner(s): Zeender, Florian M
• Assistant Examiner(s): Amsdell, Dana
• Application Number:
  US13/314,864
• Time in Patent Office: 2,532 Days
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

A method and system that uses interactive wine lists and consumer driven advertising to increase search engine rankings for restaurants and wines through social media websites. A user may automatically display an interactive wine list having a graphical interface or “skin” that is unique to a restaurant through a single mobile application by entering the restaurant information or by using geolocation to determine the restaurant at which the electronic device is located. A unique badge system promotes wines on the interactive wine list to increases wine sales from vendors. In addition, tracking allows all user actions and information entered into the interactive wine list to be used for marketing data and for bounce back marketing.

Claims

1. A computer-based system for creating and transmitting an interactive wine list within a restaurant and among a plurality of restaurants to provide wine-food pairings and promote the sale of wine within said restaurant and among said plurality of restaurants, said system comprising:

a computer-based network for coupling said plurality of restaurants to one another, to a computer-based server, and to a database, said server and database being controlled and operated by a service provider, one of said service provider or—

said restaurant transmitting over said computer-based network and inputting a set of wine description data into said database using said server, said set of wine description data including at least one of a wine name, a vintage, an appellation, a country, a varietal and a price, said wine description data transmitted by said server to said plurality of restaurants over said computer-based network;

a computer-based electronic device accessed and being controlled by said restaurant, said restaurant electronic device coupled to said server and said database via said computer-based network, said restaurant using said restaurant electronic device to create a restaurant account on said database using said server, said restaurant inputting a set of restaurant data into said restaurant electronic device, said set of restaurant data including a restaurant wine list containing available wines, a restaurant wine menu containing food items available at said restaurant, and graphical restaurant presentation data, said restaurant electronic device being located at said restaurant, said graphical restaurant presentation information being determined by said location of said restaurant, said restaurant electronic device transmitting said set of restaurant data to said server and storing said set of restaurant data in said restaurant account, said server using said wine description data and said restaurant data to create said interactive wine list, said interactive wine list including at least one wine-food pairing and said graphical restaurant presentation data, said interactive wine list being transmitted by said server over said computer-based network to said plurality of restaurants, reviewing by said service provider said interactive wine list from a particular restaurant of said plurality of restaurants and providing an option to make said wines from said particular restaurant available to said plurality of restaurants;

a computer-based electronic device accessed by a patron of said restaurant, said patron electronic device coupled to said server and said database via said computer-based network, said patron electronic device determining a location of said patron electronic device with a GPS detection unit within said patron electronic device, said server transmitting said interactive wine list over said computer-based network to said patron electronic device when said location determined by said patron electronic device is one of said plurality of restaurants, said patron electronic device displaying said interactive wine list according to said graphical restaurant presentation information so as to create an interactive menu, said graphical restaurant presentation data being determined by said detected location of said patron electronic device, said patron selecting an available food item from said interactive menu, said patron electronic device displaying said wine-food pairing data within said interactive menu based on said selected food item, said patron selecting a bottle of wine based on said wine food pairing.

2. The system of claim 1 wherein said interactive menu includes a prompt field, said prompt field requesting said patron to enter an email address, said patron entering a patron email address into said prompt field using said patron electronic device, said patron electronic device transmitting said patron email address and said wine description data associated with said selected bottle of wine to said server, said server storing said email address in said database, said server transmitting an automated message to said patron electronic device, said automated message including a prompt for said patron to provide a review of said restaurant, said patron providing said review, said patron electronic device transmitting said automated message and said patron review to a website, said patron review being posted on said website.

3. The system of claim 2 wherein said email with said automated message contains a coupon that said patron can use when returning to said restaurant.

4. The system of claim 3 wherein said coupon includes a coupon for said selected bottle of wine.

5. The system of claim 2 wherein said email with said automated message contains an offer for said patron to create a patron account on said database using said server.

6. The system of claim 5 wherein said patron accepts said offer, said patron inputting patron data into said patron electronic device, said patron electronic device transmitting said patron data to said server, said server creating said patron account on said database, said server saving said selected bottle of wine within said patron account on said database.

7. The system of claim 6 wherein said patron accesses said patron account using said patron electronic device, said server transmitting a bottle of wine previously selected by said patron and stored within said patron account to said patron electronic device.

8. The system of claim 2 further comprising:

a computer-based electronic device accessed by a wine vendor, said vendor electronic device coupled to said server via said computer-based network, said wine vendor transmitting a vendor wine list to said server, said server storing said vendor wine list on said database, said service provider creating an auction for at least one of said wines on said vendor wine list to said restaurants, said auction including a vendor offer, said restaurants purchasing said at least one of said wines on said vendor wine based on said offer, said service provider adding said purchased vendor wine to said interactive wine list of said purchasing restaurant.

9. The system of claim 8 wherein said offer includes one of a reduced price, a rebate, or a prize.

10. The system of claim 1 wherein said wines on said interactive wine list are assigned a badge, said badge being assigned by one of a wine vendor, said restaurant, former patrons of said restaurant, or said service provider, said badge being used only on said interactive wine list of said restaurant.

11. The system of claim 10 wherein said badge is one of:

a points badge, an earth-friendly badge, a bottle age badge, a rare find badge, a vintage badge, a sale badge, or a star badge.

12. The system of claim 1 wherein said wine lists and associated wine description data are shared among said plurality of restaurants.

13. The system of claim 1 wherein said price is provided by either said restaurant or a wine vendor.

14. The system of claim 1 wherein said restaurant graphical restaurant presentation information includes at least one of a trademark, a logo, and graphics.

15. The system of claim 8 wherein said vendor is one of a winery or a wine store.