Caching system

• US 10,129,362 B2
• Filed: 08/18/2016
• Issued: 11/13/2018
• Est. Priority Date: 08/18/2016
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Toksoz, Tuna, Price, Thomas Graham, Agrawal, Anurag
• Primary Examiner(s): Nguyen, Tammy
• Application Number:
  US15/240,876
• Publication Number:
  US 20180054498A1
• Time in Patent Office: 817 Days
• Field of Search: 709206, 709226, 705 34, 725 32, 715716
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/1097 for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04L 67/5681 Pre-fetching or pre-delivering data based on network characteristics
• CPC Class Codes: H04L 67/5683 Storage of data provided by user terminals, i.e. reverse caching

Abstract

This document describes a content caching system for pre-loading digital components, the system including a communication interface configured to communicate with a remote device over a wireless network, a local content cache; and an evaluation system comprising one or more processors. The one or more operations include pre-loading a digital component for rendering in a browser at a time that is subsequent to a time of the pre-loading, registering a scheme of a network reference for the cached digital component, with the scheme comprising a specified portion of the network reference for the cached digital component; retrieving, from the local content cache, the pre-loaded digital component associated with the digital component tag comprising the network reference; and rendering, from the local content cache, the pre-loaded digital component in a graphical user interface rather than requesting the digital component from the remote device.

Claims

1. A content caching system for pre-loading digital components, the content caching system comprising:

a communication interface configured to communicate with a remote device over a wireless network;

a local content cache; and

an evaluation system comprising one or more processors configured to perform operations comprising;

responsive to detecting an occurrence of a predefined state for caching content, pre-loading a digital component for rendering in a browser at a time that is subsequent to a time of the pre-loading, with the pre-loading comprising;

requesting the digital component from the remote device;

receiving the digital component; and

caching the digital component in the local content cache;

registering a scheme of a network reference for the cached digital component, with the scheme comprising a specified portion of the network reference for the cached digital component;

responsive to receiving a digital component tag comprising a network reference comprising a portion corresponding to the registered scheme;

retrieving, from the local content cache, the pre-loaded digital component associated with the digital component tag comprising the network reference; and

rendering, from the local content cache, the pre-loaded digital component in a graphical user interface rather than requesting the digital component from the remote device.

2. The content caching system of claim 1, wherein the scheme of the network reference specifies that the network reference is associated with an application on the content caching system and identifies the application as being configured to respond to a request for the pre-loaded digital component.

3. The content caching system of claim 1, wherein the graphical user interface includes a webpage, and wherein the operations further comprise:

receiving webpage data from a publisher system, the webpage data comprising a digital component tag for a digital component slot of the webpage;

in response to receiving the webpage data, requesting, from an evaluation system, a network reference for loading into the digital component tag to identify a digital component with which to populate the digital component slot of the webpage; and

receiving, from the evaluation system, the network reference for loading into the digital component tag, the network reference comprising a portion corresponding to the registered scheme.

4. The content caching system of claim 3, wherein receiving the network reference for loading into the digital component tag comprises:

receiving a first network reference comprising a uniform resource locator (URL) designating the remote device from which to load the digital component; and

receiving a second network reference comprising a portion of the network reference corresponding to the registered scheme.

5. The content caching system of claim 1, the operations further comprising:

responsive to receiving another digital component tag comprising another network reference, determining that the other network reference does not satisfy the network reference scheme;

determining whether another digital component associated with the other network reference is stored in the local content cache by comparing the other network reference to a list of known network references; and

in response to a determination that the other digital component is stored at the local content cache, retrieving, from the local content cache, the other digital component associated with the other network reference.

6. The content caching system of claim 1, wherein the digital component is rendered from video data, and wherein pre-loading the digital component from the remote device comprises downloading the video data from the remote device.

7. The content caching system of claim 1, wherein the predefined state comprises a determination that the wireless network is a local area network (LAN).

8. The content caching system of claim 1, wherein the digital component comprises an advertisement.

9. A method for pre-loading digital a component, the method comprising:

responsive to detecting an occurrence of a predefined state for caching content, pre-loading a digital component for rendering in a browser at a time that is subsequent to a time of the pre-loading, with the pre-loading comprising;

requesting the digital component from the remote device;

receiving the digital component; and

caching the digital component in a local content cache;

registering a scheme of a network reference for the cached digital component, with the scheme comprising a specified portion of the network reference for the cached digital component;

responsive to receiving a digital component tag comprising a network reference comprising a portion corresponding to the registered scheme;

retrieving, from the local content cache, the pre-loaded digital component associated with the digital component tag comprising the network reference; and

rendering, from the local content cache, the pre-loaded digital component in a graphical user interface rather than requesting the digital component from the remote device.

10. The method of claim 9, wherein the scheme of the network reference specifies that the network reference is associated with an application on the content caching system and identifies the application as being configured to respond to a request for the pre-loaded digital component.

11. The method of claim 9, wherein the graphical user interface includes a webpage, and further comprising:

receiving webpage data from a publisher system, the webpage data comprising a digital component tag for a digital component slot of the webpage;

in response to receiving the webpage data, requesting, from an evaluation system, a network reference for loading into the digital component tag to identify a digital component with which to populate the digital component slot of the webpage; and

receiving, from the evaluation system, the network reference for loading into the digital component tag, the network reference comprising a portion corresponding to the registered scheme.

12. The method of claim 11, wherein receiving the network reference for loading into the digital component tag comprises:

receiving a first network reference comprising a uniform resource locator (URL) designating the remote device from which to load the digital component; and

receiving a second network reference comprising a portion of the network reference corresponding to the registered scheme.

13. The method of claim 9, further comprising:

responsive to receiving another digital component tag comprising another network reference, determining that the other network reference does not satisfy the network reference scheme;

determining whether another digital component associated with the other network reference is stored in the local content cache by comparing the other network reference to a list of known network references; and

in response to a determination that the other digital component is stored at the local content cache, retrieving, from the local content cache, the other digital component associated with the other network reference.

14. The method of claim 9, wherein the digital component is rendered from video data, and wherein pre-loading the digital component from the remote device comprises downloading the video data from the remote device.

15. The method of claim 9, wherein the predefined state comprises a determination that the wireless network is a local area network (LAN).

16. The method of claim 9, wherein the digital component comprises an advertisement.

17. One or more non-transitory machine-readable media comprising instructions that are executable to perform operations comprising:

responsive to detecting an occurrence of a predefined state for caching content, pre-loading a digital component for rendering in a browser at a time that is subsequent to a time of the pre-loading, with the pre-loading comprising;

requesting the digital component from the remote device;

receiving the digital component; and

caching the digital component in a local content cache;

registering a scheme of a network reference for the cached digital component, with the scheme comprising a specified portion of the network reference for the cached digital component;

responsive to receiving a digital component tag comprising a network reference comprising a portion corresponding to the registered scheme;

retrieving, from the local content cache, the pre-loaded digital component associated with the digital component tag comprising the network reference; and

rendering, from the local content cache, the pre-loaded digital component in a graphical user interface rather than requesting the digital component from the remote device.

18. The one or more non-transitory machine-readable media claim 17, wherein the scheme of the network reference specifies that the network reference is associated with an application on the content caching system and identifies the application as being configured to respond to a request for the pre-loaded digital component.

19. The one or more non-transitory machine-readable media of claim 17, wherein the graphical user interface includes a webpage, and wherein the operations further comprise:

receiving webpage data from a publisher system, the webpage data comprising a digital component tag for a digital component slot of the webpage;

in response to receiving the webpage data, requesting, from an evaluation system, a network reference for loading into the digital component tag to identify a digital component with which to populate the digital component slot of the webpage; and

receiving, from the evaluation system, the network reference for loading into the digital component tag, the network reference comprising a portion corresponding to the registered scheme.

20. The one or more non-transitory machine-readable media of claim 19, wherein receiving the network reference for loading into the digital component tag comprises:

receiving a first network reference comprising a uniform resource locator (URL) designating the remote device from which to load the digital component; and

receiving a second network reference comprising a portion of the network reference corresponding to the registered scheme.

21. The one or more non-transitory machine-readable media of claim 17, the operations further comprising:

responsive to receiving another digital component tag comprising another network reference, determining that the other network reference does not satisfy the network reference scheme;

determining whether another digital component associated with the other network reference is stored in the local content cache by comparing the other network reference to a list of known network references; and

in response to a determination that the other digital component is stored at the local content cache, retrieving, from the local content cache, the other digital component associated with the other network reference.

22. The one or more non-transitory machine-readable media of claim 17, wherein the digital component is rendered from video data, and wherein pre-loading the digital component from the remote device comprises downloading the video data from the remote device.

23. The one or more non-transitory machine-readable media of claim 17, wherein the predefined state comprises a determination that the wireless network is a local area network (LAN).

24. The one or more non-transitory machine-readable media of claim 17, wherein the digital component comprises an advertisement.

25. A content caching system comprising:

a communication interface configured to communicate with a remote device over a wireless network;

a local content cache; and

means for pre-loading a digital component for rendering in a browser at a time that is subsequent to a time of the pre-loading, responsive to detecting an occurrence of a predefined state for caching content, with the pre-loading comprising;

means for requesting the digital component from the remote device;

means for receiving the digital component; and

means for caching the digital component in a local content cache;

means for registering a scheme of a network reference for the cached digital component, with the scheme comprising a specified portion of the network reference for the cached digital component;

responsive to receiving a digital component tag comprising a network reference comprising a portion corresponding to the registered scheme;

means for retrieving, from the local content cache, the pre-loaded digital component associated with the digital component tag comprising the network reference; and

means for rendering, from the local content cache, the pre-loaded digital component in a graphical user interface rather than requesting the digital component from the remote device.