Third party data matching for targeted advertising

• US 10,129,589 B2
• Filed: 08/07/2017
• Issued: 11/13/2018
• Est. Priority Date: 01/30/2007
• Status: Active Grant

• Current Assignee: Invidi Technologies Corporation
• Original Assignee: Invidi Technologies Corporation
• Inventors: Sheehan, Patrick M., Anderson, Bruce J., Wilson, Daniel C., Peterson, II, Alden Lloyd, Cristofalo, Michael
• Primary Examiner(s): Mendoza, Junior O
• Application Number:
  US15/670,165
• Publication Number:
  US 20180139492A1
• Time in Patent Office: 463 Days
• CPC Class Codes: H04N 21/2389 Multiplex stream processing, e.g. multiplex stream encrypting
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/26616 for merging a unicast channel into a multicast channel, e.g. in a VOD application, when a client served by unicast channel catches up a multicast channel to save bandwidth data multicast over packet-switching network H04L12/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4385 Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17336 Handling of requests in head-ends
• CPC Class Codes: H05K 999/99 dummy group

Abstract

A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household.

Claims

1. A system for delivering selected content to users of a broadcast network, the broadcast network being operative for synchronously broadcasting content to multiple user equipment devices, said system comprising:

1) an asset dissemination input module for receiving asset dissemination information entered via a contracting platform, said asset dissemination information identifying, for a subject asset, one or more audience segmentation attributes for a target audience for said subject asset;

2) an attribute engine for identifying individual user equipment devices to receive device attribute information including one or more device attributes, said attribute engine being operative for associating said device attributes with said individual user equipment devices by using information of;

a) a third party data repository having segmentation attribute information for members of the public including users and non-users of said broadcast network; and

b) a network customer data repository having network user information identifying network users and user equipment devices of said network users;

3) a source selector, associated with a first user equipment device, for selecting, on a time-dependent basis, as between at least a first content source, a second content source and a combination thereof, at least one selected source of content to deliver to a device audience of said first user equipment device, said first source comprising a broadcast programming stream and said second source comprising said subject asset;

4) an asset distribution network for distributing, to said first user equipment device, said subject asset together with one or more asset attributes indicating said target audience;

5) an attribute label messaging module for messaging, between said attribute engine and said source selector, information indicating that one or more first device attributes are applicable to said first user equipment device, wherein said source selector is operative to deliver said subject asset to said device audience of said first user equipment device at an identified asset delivery opportunity based on matching said asset attributes with said first device attributes;

6) a monitoring module for monitoring delivery of said subject asset by said first user equipment device to identify an active rejection event where said device audience consumes less than all of said subject asset;

7) a consumption reporting module for transmitting consumption report information concerning delivery of said subject asset including, in the case of an active rejection event, rejection information; and

8) an asset effectiveness module for receiving said consumption report information from said first user equipment device, and receiving additional consumption report information regarding said subject asset from other user equipment devices, and for receiving attribute information correlated to said consumption report information and said additional consumption report information, and for providing asset effectiveness information based on said consumption report information, said additional consumption report information and said attribute information.

2. A system as set forth in claim 1, wherein said asset dissemination input module comprises an interface for transferring data from said contracting platform.

3. A system as set forth in claim 1, wherein said system is operative to deliver said subject asset, for a given asset delivery opportunity, to only an audience segment of said given asset delivery opportunity that matches said audience segmentation attributes.

4. A system as set forth in claim 1, wherein said third party data repository includes at least one of demographic information and purchasing behavior information for said members of the public.

5. A system as set forth in claim 1, wherein said third party data repository includes physical property attributes of real property associated with said members of the public.

6. A system as set forth in claim 1, wherein said third party data repository includes occupation information for said members of the public.

7. A system as set forth in claim 1, wherein one of said third party data repository and said network customer data repository includes information regarding network services subscribed to by said network users.

8. A system as set forth in claim 1, wherein said attribute engine generates device attributes corresponding to one of households of said user equipment devices and individual users of said user equipment devices.

9. A system as set forth in claim 1, wherein said first user equipment device comprises one of a television and a data network streaming device.

10. A system as set forth in claim 1, wherein said source selector is operative to deliver said subject asset from one of storage and a live content stream.

11. A system as set forth in claim 1, wherein said subject asset and said device attributes are distributed to said first user equipment device via the same network.

12. A system as set forth in claim 1, wherein at least one of said subject asset and said device attributes is distributed to said first user equipment device via a television network.

13. A system as set forth in claim 1, wherein said device attribute information includes a first device attribute and a first logical operator pertaining to said first device attribute.

14. A system as set forth in claim 1, wherein said device attribute information includes first and second device attributes and a Boolean operator relating to said first and second device attributes.

15. A method for delivering selected content to users of a broadcast network, the broadcast network being operative for synchronously broadcasting content to multiple user equipment devices, said method comprising:

1) receiving asset dissemination information entered via a contracting platform, said asset dissemination information identifying, for a subject asset, one or more audience segmentation attributes for a target audience for said subject asset;

2) identifying individual user equipment devices to receive device attribute information including one or more device attributes and associating said device attributes with said individual user equipment devices by using information of;

a) a third party data repository having segmentation attribute information for members of the public including users and non-users of said broadcast network; and

b) a network customer data repository having network user information identifying network users and user equipment devices of said network users;

3) selecting, on a time-dependent basis, as between at least a first content source, a second content source and a combination thereof, at least one selected source of content to deliver to a device audience of a first user equipment device, said first source comprising a broadcast programming stream and said second source comprising said subject asset;

4) distributing, to said first user equipment device, said subject asset together with one or more asset attributes indicating said target audience;

5) messaging, between a platform of said broadcast network and said first user equipment device, information indicating that one or more first device attributes are applicable to said first user equipment device, wherein said source selector is operative to deliver said subject asset to said device audience of said first user equipment device at an identified asset delivery opportunity based on matching said asset attributes with said first device attributes;

6) monitoring delivery of said subject asset by said first user equipment device to identify an active rejection event where said device audience consumes less than all of said subject asset;

7) transmitting consumption report information concerning delivery of said subject asset including, in the case of an active rejection event, rejection information; and

8) receiving said consumption report information from said first user equipment device, and receiving additional consumption report information regarding said subject asset from other user equipment devices, receiving attribute information correlated to said consumption report information and said additional consumption report information, and for providing asset effectiveness information based on said consumption report information, said additional consumption report information and said attribute information.

16. A method as set forth in claim 15, wherein said receiving asset dissemination information comprises operating to an interface to transfer data from said contracting platform.

17. A method as set forth in claim 15, further comprising delivering said subject asset, for a given asset delivery opportunity, to only an audience segment of said given asset delivery opportunity that matches said audience segmentation attributes.

18. A method as set forth in claim 15, wherein said third party data repository includes at least one of demographic information and purchasing behavior information for said members of the public.

19. A method as set forth in claim 15, wherein said third party data repository includes physical property attributes of real property associated with said members of the public.

20. A method as set forth in claim 15, wherein said third party data repository includes occupation information for said members of the public.

21. A method as set forth in claim 15, wherein one of said third party data repository and said network customer data repository includes information regarding network services subscribed to by said network users.

22. A method as set forth in claim 15, wherein said associating comprises generating device attributes corresponding to one of households of said user equipment devices and individual users of said user equipment devices.

23. A method as set forth in claim 15, wherein said first user equipment device comprises one of a television and a data network streaming device.

24. A method as set forth in claim 15, wherein said selecting comprises delivering said subject asset from one of storage and a live content stream.

25. A method as set forth in claim 15, wherein said subject asset and said device attributes are distributed to said first user equipment device via the same network.

26. A method as set forth in claim 15, wherein at least one of said subject asset and said device attributes is distributed to said first user equipment device via a television network.

27. A method as set forth in claim 15, wherein said device attribute information includes a first device attribute and a first logical operator pertaining to said first device attribute.

28. A method as set forth in claim 15, wherein said device attribute information includes first and second device attributes and a Boolean operator relating to said first and second device attributes.