Electronic display systems connected to vehicles and vehicle-based systems
First Claim
1. A content determination and display system comprising:
- one or more processors;
a network interface configured to transmit content to one or more digital roadside displays or other digital displays; and
at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the content determination and display system to;
determine that a vehicle is in proximity of a first digital roadside display at a first location;
capture identifying information associated with the vehicle;
identify a driver associated with the vehicle based on the identifying information associated with the vehicle;
query a database to retrieve data associated with the identified driver;
generate, based on the retrieved data associated with the identified driver, first content for display on the first digital roadside display;
transmit the generated first content to the first digital roadside display;
cause the generated first content to display on the first digital roadside display;
request user input in response to the display of the generated first content on the first digital roadside display;
determine whether the requested user input was received within a predetermined time period;
responsive to determining that the requested user input was received within the predetermined time period;
generate second content;
transmit the second content to the first digital roadside display; and
cause the second content to display on the first digital roadside display;
responsive to determining that the requested user input was not received within the predetermined time period;
identifying a display device, the display device being different from the first digital roadside display;
transmit the generated first content to the display device; and
cause the generated first content to display on the display device.
1 Assignment
0 Petitions
Accused Products
Abstract
Electronic digital display systems, including roadside display devices, vehicle-based devices, personal mobile devices, intermediary servers, advertising servers, and/or additional external data sources may operate individually or in combination to identify one or more vehicle locations, driving routes, driver and passenger characteristics, and the like. Vehicle and individual characteristics may be determined based on data received from traffic cameras, vehicle-based devices, personal mobile devices, and/or other data sources. Based on the vehicle characteristics, individual characteristics, driving data and driving patterns, and the like, digital content may be determined for electronic roadside displays to be viewable by the approaching vehicles, and/or other digital display devices to be viewable by associated individuals via other display devices and at other times. Various techniques may be used to determine customized digital content. Additionally, certain systems may be interactive to allow user responses and follow-up content via on-board vehicle devices or other user devices.
35 Citations
20 Claims
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1. A content determination and display system comprising:
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one or more processors; a network interface configured to transmit content to one or more digital roadside displays or other digital displays; and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause the content determination and display system to; determine that a vehicle is in proximity of a first digital roadside display at a first location; capture identifying information associated with the vehicle; identify a driver associated with the vehicle based on the identifying information associated with the vehicle; query a database to retrieve data associated with the identified driver; generate, based on the retrieved data associated with the identified driver, first content for display on the first digital roadside display; transmit the generated first content to the first digital roadside display; cause the generated first content to display on the first digital roadside display; request user input in response to the display of the generated first content on the first digital roadside display; determine whether the requested user input was received within a predetermined time period; responsive to determining that the requested user input was received within the predetermined time period; generate second content; transmit the second content to the first digital roadside display; and cause the second content to display on the first digital roadside display; responsive to determining that the requested user input was not received within the predetermined time period; identifying a display device, the display device being different from the first digital roadside display; transmit the generated first content to the display device; and cause the generated first content to display on the display device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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one or more processors; a network interface configured to transmit content to one or more digital roadside displays or other digital displays; and at least one memory storing computer-readable instructions that, when executed by the one or more processors, cause a content determination and display system to; determining, by a system having at least one processor, that a vehicle is in proximity of a first digital roadside display at a first location; capturing, by the at least one processor, identifying information associated with the vehicle; identifying, by the at least one processor, a driver associated with the vehicle based on the identifying information associated with the vehicle; querying, by the at least one processor, a database to retrieve data associated with the identified driver; generating, by the at least one processor and based on the retrieved data associated with the identified driver, first content for display on the first digital roadside display; transmitting, by the at least one processor, the generated first content to the first digital roadside display; causing, by the at least one processor, the generated first content to display on the first digital roadside display; requesting, by the at least one processor, user input in response to the display of the generated first content on the first digital roadside display; determining, by the at least one processor, whether the requested user input was received within a predetermined time period; responsive to determining that the requested user input was received within the predetermined time period; generating, by the at least one processor, second content; transmitting, by the at least one processor, the second content to the first digital roadside display; and causing, by the at least one processor, the second content to display on the first digital roadside display; responsive to determining that the requested user input was not received within the predetermined time period; identifying, by the at least one processor, a display device, the display device being different from the first digital roadside display; transmitting, by the at least one processor, the generated first content to the display device; and causing, by the at least one processor, the generated first content to display on the display device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a computing device, cause the computing device to:
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determine that a vehicle is in proximity of a first digital roadside display at a first location; capture identifying information associated with the vehicle; identify a driver associated with the vehicle based on the identifying information associated with the vehicle; query a database to retrieve data associated with the identified driver; generate, based on the retrieved data associated with the identified driver, first content for display on the first digital roadside display; transmit the generated first content to the first digital roadside display; cause the generated first content to display on the first digital roadside display; request user input in response to the display of the generated first content on the first digital roadside display; determine whether the requested user input was received within a predetermined time period; responsive to determining that the requested user input was received within the predetermined time period; generate second content; transmit the second content to the first digital roadside display; and cause the second content to display on the first digital roadside display; responsive to determining that the requested user input was not received within the predetermined time period; identifying a display device, the display device being different from the first digital roadside display; transmit the generated first content to the display device; and cause the generated first content to display on the display device. - View Dependent Claims (18, 19, 20)
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Specification