System and method for finding and prioritizing content based on user specific interest profiles
First Claim
1. A personalized content delivery computer system for providing a targeted audience comprising one or more users with content likely to be of interest to the targeted audience, the computer system comprising:
- at least one computing device comprising a processor and a network interface, the at least one computing device configured to;
intelligently collect, by a tracking utility, content interest parameters for the targeted audience from a plurality of online sources via the network interface, the intelligent collecting including extracting user interests and keywords relevant to content interest from one or more target entities associated with the targeted audience, the one or more target entities including at least one of an external profile of the targeted audience, articles, and documents, andconstruct, by a content interest profile builder, a content interest profile for the targeted audience that includes a plurality of topics that the targeted audience is substantially likely to have a significant interest in, based on the extracted user interests and keywords;
analyze, by a semantic engine, the extracted user interests and key-words; and
synthesize, based on the extracted user interests and key-words, an additional key-word and/or an additional user interest;
modify, by the content interest profile builder, the content interest profile for the targeted audience to include the synthesized additional keyword and/or additional user interest;
responsive to a request to target the targeted audience with content likely to be of significant interest to the targeted audience, select a subset of content items from a candidate entity collection including content items within an information domain that is relevant to the targeted audience based on the content interest profile, the subset of content items being more likely to be of significant interest to the targeted audience than other content items in the candidate entity collection omitted from the subset of content items;
generate a communication template personalized to at least one user in the targeted audience based on the content interest profile, wherein the communication template is personalized with respect to one or more of content format, a nature of relationship to the at least one user, tone, and computing device type of the at least one user;
send, via the network interface, a communication to a computing device of the at least one user in the targeted audience using the personalized communication template, the communication containing the subset of content items and the communication being configured to be presented on the computing device of the at least one user in a manner personalized to the at least one user and the computing device of the at least one user.
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Abstract
A personalized content delivery computer system is provided comprising: (a) one or more server computers; (b) a server computer program which when executed provides: a content interest profile builder; and a content matching utility; wherein the content interest profile builder and content matching utility are linked so as to enable users of the platform interested in targeting (“targeting users”) one or more other users (“consumer” or “consumers”), using content that is likely to be of interest to the consumer; wherein the content interest profile builder intelligently harvests interest parameters for consumers, and stores the interest parameters iteratively into a content interest profile maintained for each consumer; and wherein the content matching utility determines whether content is likely to be of significant interest to a consumer, using the content interest profile for the consumer. A related method is also provided.
26 Citations
28 Claims
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1. A personalized content delivery computer system for providing a targeted audience comprising one or more users with content likely to be of interest to the targeted audience, the computer system comprising:
at least one computing device comprising a processor and a network interface, the at least one computing device configured to; intelligently collect, by a tracking utility, content interest parameters for the targeted audience from a plurality of online sources via the network interface, the intelligent collecting including extracting user interests and keywords relevant to content interest from one or more target entities associated with the targeted audience, the one or more target entities including at least one of an external profile of the targeted audience, articles, and documents, and construct, by a content interest profile builder, a content interest profile for the targeted audience that includes a plurality of topics that the targeted audience is substantially likely to have a significant interest in, based on the extracted user interests and keywords; analyze, by a semantic engine, the extracted user interests and key-words; and synthesize, based on the extracted user interests and key-words, an additional key-word and/or an additional user interest; modify, by the content interest profile builder, the content interest profile for the targeted audience to include the synthesized additional keyword and/or additional user interest; responsive to a request to target the targeted audience with content likely to be of significant interest to the targeted audience, select a subset of content items from a candidate entity collection including content items within an information domain that is relevant to the targeted audience based on the content interest profile, the subset of content items being more likely to be of significant interest to the targeted audience than other content items in the candidate entity collection omitted from the subset of content items; generate a communication template personalized to at least one user in the targeted audience based on the content interest profile, wherein the communication template is personalized with respect to one or more of content format, a nature of relationship to the at least one user, tone, and computing device type of the at least one user; send, via the network interface, a communication to a computing device of the at least one user in the targeted audience using the personalized communication template, the communication containing the subset of content items and the communication being configured to be presented on the computing device of the at least one user in a manner personalized to the at least one user and the computing device of the at least one user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 23, 24, 25, 26, 27, 28)
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22. A method performed by at least one computing device for providing a targeted audience comprising one or more users with content likely to be of interest to the target audience, the method comprising:
identifying, by a content targeting utility, the targeted audience; collecting, by a tracking utility, content interest parameters for the targeted audience from a plurality of online sources via the network interface, the collecting including extracting user interests and keywords relevant to content interest from one or more target entities associated with the targeted audience, the one or more target entities including at least one of an external profile of targeted audience, articles, and documents; constructing, by a content interest profile builder, a content interest profile for the targeted audience that includes a plurality of topics that the targeted audience is substantially likely to have a significant interest in, based on the extracted user interests and keywords, analyzing, by a semantic engine, the extracted user interests and keywords, synthesizing an additional key-word and/or an additional user interest based on the extracted user interests and key-words, modifying, by the content interest profile builder, the content interest profile for the targeted audience to include the synthesized additional keyword and/or additional user interest; responsive to a request to target the targeted audience with content likely to be of significant interest to the targeted audience; selecting, by the content matching utility, a subset of content items from a candidate entity collection including content items within an information domain that is relevant to the targeted audience based on the content interest profiIe, the subset of content items being more likely to be of significant interest to the targeted audience than other content items in the candidate entity collection omitted from the subset of content items; generating a communication template personalized to at least one user in the targeted audience based on the content interest profile, wherein the communication template is personalized with respect to one or more of content format, a nature of the relationship to the at least one user, tone, and computing device type of the at least one user; sending, via a network interface, a communication to a computing device of the at least one user in the target audience using the personalized communication template, the communication containing the subset of content items and the communication being configured to be presented on the computing device of the at least one user in a manner personalized to the at least one user and the computing device of the at least one user.
Specification