Audience targeting with universal profile synchronization

• US 10,134,047 B2
• Filed: 07/15/2015
• Issued: 11/20/2018
• Est. Priority Date: 08/01/2003
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Wilson, Joseph G., Beyda, Gil
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US14/800,389
• Publication Number:
  US 20150317693A1
• Time in Patent Office: 1,224 Days
• Field of Search: 705 144, 705 1443, 705 1449, 705 1466, 705 1467, 705 14733, 709219, 709220
• CPC Class Codes: G06F 16/27 Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.

Claims

1. A computer-implemented method for universal synchronization of profiles of client computers targeted for the delivery of content over a computer network, the method comprising:

receiving, over a network, profile data for a plurality of client computers from a collection domain;

associating, by at least one processor in a database, profile data of a client computer of the plurality of client computers with a global profile identifier;

associating, by the at least one processor in the database, the associated global profile identifier with a first set of cookie related information;

receiving, over the network, new profile data for the client computer of the plurality of client computers using the first set of cookie related information;

receiving, over the network, an authoritative identification of the client computer from a collection domain;

correlating the client computer with the global profile identifier based on the received authoritative identification;

receiving, over the network, a second set of cookie related information from the client computer;

determining that the second set of cookie related information received from the client computer does not include at least part of the first set of cookie related information; and

transmitting, over the network, to the client computer, cookie related information which was determined not to be included in the second set of cookie related information received from the client computer.

2. The method of claim 1, further comprising:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

3. The method of claim 1, further comprising:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the set of profile data associated with the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

4. The method of claim 1, wherein the profile data includes a behavioral attribute.

5. The method of claim 1, wherein the profile data includes a characteristic attribute.

6. The method of claim 1, wherein the first set of cookie related information includes client computer identification information.

7. The method of claim 1, wherein the second set of cookie related information includes segment identification information.

8. A system for universal synchronization of profiles of client computers targeted for the delivery of content over a computer network, the system including:

a data storage device that stores instructions for universal synchronization of profiles of client computers targeted for the delivery of content over a computer network; and

a processor configured to execute the instructions to perform a method including;

receiving profile data for a plurality of client computers from a collection domain;

associating profile data of a client computer of the plurality of client computers with a global profile identifier;

associating the associated global profile identifier with a first set of cookie related information;

receiving new profile data for the client computer of the plurality of client computers using the first set of cookie related information;

receiving an authoritative identification of the client computer from a collection domain;

correlating the client computer with the global profile identifier based on the received authoritative identification;

receiving a second set of cookie related information from the client computer;

determining that the second set of cookie related information received from the client computer does not include at least part of the first set of cookie related information; and

transmitting to the client computer, cookie related information which was determined not to be included in the second set of cookie related information received from the client computer.

9. The system of claim 8, wherein the processor is further configured to execute the instructions to perform the method including:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

10. The system of claim 8, wherein the processor is further configured to execute the instructions to perform the method including:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the set of profile data associated with the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

11. The system of claim 8, wherein the profile data includes a behavioral attribute.

12. The system of claim 8, wherein the profile data includes a characteristic attribute.

13. The system of claim 8, wherein the first set of cookie related information includes client computer identification information.

14. The system of claim 8, wherein the second set of cookie related information includes segment identification information.

15. A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for universal synchronization of profiles of client computers targeted for the delivery of content over a computer network, the method comprising:

receiving, over a network, profile data for a plurality of client computers from a collection domain;

associating, by at least one processor in a database, profile data of a client computer of the plurality of client computers with a global profile identifier;

associating, by the at least one processor in the database, the associated global profile identifier with a first set of cookie related information;

receiving, over the network, new profile data for the client computer of the plurality of client computers using the first set of cookie related information;

receiving, over the network, an authoritative identification of the client computer from a collection domain;

correlating the client computer with the global profile identifier based on the received authoritative identification;

receiving, over the network, a second set of cookie related information from the client computer;

determining that the second set of cookie related information received from the client computer does not include at least part of the first set of cookie related information; and

transmitting, over the network, to the client computer, cookie related information which was determined not to be included in the second set of cookie related information received from the client computer.

16. The computer-readable medium of claim 15, further comprising:

identifying the client computer from among a plurality of different client computers using the global profile identifier;

associating the client computer with a segment of client computers responsive to identification of the client computer;

transmitting a segment-targeting cookie having a segment identifier to the client computer, the segment identifier being different from the global profile identifier;

identifying targeted content to be transmitted to the client computer based on the association of the client computer with a segment of client computers; and

transmitting the identified targeted content to the client computer.

17. The computer-readable medium of claim 15, further comprising:

storing a segment-targeting cookie having a segment identifier on the client computer wherein the segment identifier is selected based on the set of profile data associated with the client computer; and

delivering targeted content to the client computer in response to determining the segment identifier in the segment-targeting cookie.

18. The computer-readable medium of claim 15, wherein the profile data includes a behavioral attribute.

19. The computer-readable medium of claim 15, wherein the profile data includes a characteristic attribute.

20. The computer-readable medium of claim 15, wherein the first set of cookie related information includes client computer identification information.